Rascasse Audience Intelligence

Newsagent's shop Audience in Germany

A data profile of the people who buy, follow and care about Newsagent's shop in Germany — modelled from more than twelve digital signal sources. Newsagent's shop has an estimated audience of 880,991 people in Germany.

#146among Touchpoint in Germany#85in News

The average Newsagent's shop fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sandra Bullock, Keanu Reeves, Non-alcoholic beverage, with strongest over-indexing on Sandra Bullock (6.54× the country average).

Demographically, the Newsagent's shop audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Newsagent's shop fan in Germany is more male, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Sandra Bullock.

Category: News · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Newsagent's shop profile in Germany.

Audience size
881K
in Germany
Gender
44.8%♀
55.2% male
Age
40.3
average years
Country rank
#7258
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Newsagent's shop fans

44.8% are female, 55.2% are male, average age 40.3.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Newsagent's shop audience in Germany
MetricValue
Female44.8%
Male55.2%
Average age40.3
Estimated audience size880,991
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Newsagent's shop audience in Germany
Age bracketShare%
16-1910%
20-2922%
30-3928%
40-4926%
50+14%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Newsagent's shop audience comes from Germany.

Worldwide audience distribution share by country for Newsagent's shop
CountryShare
United States23.7%
Brazil19.0%
Spain10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Newsagent's shop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Newsagent's shop fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.06×
02Brandenburg~30K1.04×
03Sachsen~40K1.03×
04Schleswig-Holstein~30K1.03×
05Hessen~70K1.01×
06Hamburg~20K1.01×
07Sachsen-Anhalt~20K1.00×
08Thüringen~20K1.00×
09Mecklenburg-Vorpommern~20K1.00×
10Bayern~100K0.99×
11Baden-Württemberg~100K0.99×
12Niedersachsen~80K0.99×
13Nordrhein-Westfalen~200K0.98×
14Saarland0.00×
15Rheinland-Pfalz0.00×
16Bremen0.00×
Fig. 06

Affinity by region

Affinity by region — Newsagent's shop, Germany
0.98×1.00×1.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Newsagent's shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Newsagent's shop audience
#·InterestCategoryAffinity×
01Sandra BullockMovies & TV6.54×
02Keanu ReevesMovies & TV5.97×
03Non-alcoholic beverageFood & Beverages5.23×
04Iron MaidenMusic & Radio3.70×
05Anne HathawayMovies & TV3.38×
06Sports bettingGames3.26×
07George MichaelMusic & Radio3.23×
08Internet celebrityInternet & Social Media3.17×
09Ryan GoslingMovies & TV3.11×
10Salma HayekMovies & TV2.89×
11Tom CruiseMovies & TV2.76×
12Jennifer AnistonMovies & TV2.70×
13Rail transportTravel & Leisure2.52×
14Solar energyHome & Garden2.40×
15Public transportCars & Mobility2.36×
16FlixBusCars & Mobility2.28×
17Pay televisionMovies & TV1.83×
18Online newspaperNews1.79×
19RyanairTravel & Leisure1.71×
20Alpine skiingSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Newsagent's shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Newsagent's shop audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.19×
IndividualismJOY1.60×
Early Adopter MentalityPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Newsagent's shop audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.56×
Risk AppetiteTHRILL0.67×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Newsagent's shop have in Germany?

Newsagent's shop has an estimated audience of 880,991 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Newsagent's shop fans?

44.8% of Newsagent's shop fans are female, 55.2% are male, with an average age of 40.3 years.

03

Which brands do Newsagent's shop fans like most?

Newsagent's shop fans show strongest brand affinity for Sandra Bullock (6.54×), Keanu Reeves (5.97×), and Non-alcoholic beverage (5.23×) over the country average.

04

Where do Newsagent's shop fans live in Germany?

Newsagent's shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Newsagent's shop fans also like?

Beyond Newsagent's shop itself, the audience over-indexes on Keanu Reeves (5.97×), Non-alcoholic beverage (5.23×), Solar energy (2.4×), and Ryanair (1.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in Germany

See Newsagent's shop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Newsagent's shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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