Newsagent's shop Audience in Germany
Newsagent's shop has an estimated audience of 880,991 people in Germany. 44.8% are female, 55.2% are male, average age 40.3. Top regions: Baden-Württemberg, Berlin, Sachsen. Top brand affinities: Home construction, Dog breed, Minestrone, Pillow, Natural rubber.
The average Newsagent's shop fan in Germany is 40.3 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Berlin, Sachsen. Top brand affinities include Home construction, Dog breed, Minestrone, with strongest over-indexing on Home construction (1.98× the country average). Demographically, the Newsagent's shop audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Touchpoint
Demographics of Newsagent's shop fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 40.3 |
| Estimated audience size | 880,991 |
Audience persona
The typical Newsagent's shop fan in Germany is more male, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 83,443 | 0.69× |
| Berlin | 83,300 | 2.11× |
| Sachsen | 78,822 | 1.82× |
| Hessen | 77,765 | 1.16× |
| Brandenburg | 65,818 | 2.41× |
| Niedersachsen | 62,249 | 0.73× |
| Nordrhein-Westfalen | 58,896 | 0.31× |
| Schleswig-Holstein | 58,187 | 1.84× |
| Bayern | 40,362 | 0.29× |
| Hamburg | 25,526 | 1.28× |
| Thüringen | 24,373 | 1.09× |
| Sachsen-Anhalt | 23,671 | 1.04× |
| Mecklenburg-Vorpommern | 20,819 | 1.24× |
| Saarland | None× | |
| Bremen | None× | |
| Rheinland-Pfalz | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.98× | Home & Garden |
| Dog breed | 1.55× | Pets & Animals |
| Minestrone | 3.82× | Food & Beverages |
| Pillow | 1.8× | Home & Garden |
| Natural rubber | 2.65× | Cars & Mobility |
| Business English | 2.34× | Business & Career |
| Mothercare | 1.51× | Kids & Family |
| Hypertext | 1.73× | Technology & Electronics |
| Socialist Federal Republic of Yugoslavia | 2.55× | Politics & Society |
| Sixx | 1.81× | Movies & TV |
| Caprivi Strip | 5.21× | |
| Rhodiola | 5× | Health |
| Google Wallet | 2.72× | Technology & Electronics |
| Justice | 1.79× | Politics & Society |
| IPKO | 2.7× | Business & Career |
| Roaming | 1.89× | Technology & Electronics |
| Salman Khan | 2.89× | Movies & TV |
| Information technology consulting | 1.78× | Technology & Electronics |
| Ayrton Senna | 2.14× | Sports |
| Catania | 3.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.18 |
| Early Adopter Mentality | POWER | 2.15 |
| Sustainability | BALANCE | 1.75 |
| Individualism | JOY | 1.65 |
| Career Orientation | POWER | 1.47 |
| Indulgence | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 19.0% |
| Spain | 10.9% |
See Newsagent's shop audiences in other countries
More News audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Newsagent's shop have in Germany?
Newsagent's shop has an estimated audience of 880,991 people in Germany, concentrated in Baden-Württemberg and Berlin.
What is the gender split and age of Newsagent's shop fans?
44.8% of Newsagent's shop fans are female, 55.2% are male, with an average age of 40.3 years.
Which brands do Newsagent's shop fans like most?
Newsagent's shop fans show strongest brand affinity for Home construction (1.98×), Dog breed (1.55×), and Minestrone (3.82×) over the country average.
Where do Newsagent's shop fans live in Germany?
Newsagent's shop fans in Germany are most concentrated in Baden-Württemberg (reach 83,443), Berlin (reach 83,300), and Sachsen (reach 78,822). These three regions account for the largest share of the active audience.
What other brands do Newsagent's shop fans also like?
Beyond Newsagent's shop itself, the audience over-indexes on Dog breed (1.55×), Minestrone (3.82×), Pillow (1.8×), and Natural rubber (2.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Newsagent's shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.