Yemen Audience in United States
Yemen has an estimated audience of 11,731,114 people in United States. 61.8% are female, 38.2% are male, average age 43.2. Top regions: California, New York, Texas. Top brand affinities: Goop, Governor of Michigan, Wok, Google Home, headspace.
The average Yemen fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (15.17× the country average). Demographically, the Yemen audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Yemen fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 43.2 |
| Estimated audience size | 11,731,114 |
Audience persona
The typical Yemen fan in United States is more female, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,617,520 | 1.25× |
| New York | 1,078,149 | 1.64× |
| Texas | 1,008,566 | 1× |
| Florida | 830,925 | 1.05× |
| Michigan | 456,640 | 1.49× |
| Illinois | 431,395 | 1.1× |
| Georgia | 416,244 | 1.15× |
| Pennsylvania | 396,387 | 1× |
| North Carolina | 380,440 | 1.08× |
| Virginia | 361,072 | 1.26× |
| New Jersey | 349,848 | 1.17× |
| Ohio | 344,568 | 0.95× |
| Washington | 273,614 | 1.16× |
| Arizona | 270,879 | 1.13× |
| Massachusetts | 263,761 | 1.14× |
| Maryland | 231,202 | 1.15× |
| Tennessee | 223,210 | 0.95× |
| Missouri | 200,140 | 1.06× |
| Indiana | 187,195 | 0.87× |
| Colorado | 173,366 | 0.94× |
| Minnesota | 171,969 | 1.02× |
| Alabama | 170,946 | 1.04× |
| South Carolina | 161,691 | 0.92× |
| Wisconsin | 150,411 | 0.85× |
| Oregon | 141,805 | 1.05× |
| Louisiana | 135,034 | 0.89× |
| Connecticut | 131,712 | 1.12× |
| Kentucky | 122,585 | 0.83× |
| Oklahoma | 110,625 | 0.85× |
| Nevada | 99,103 | 0.87× |
| Utah | 88,197 | 0.84× |
| Kansas | 87,643 | 0.95× |
| Arkansas | 85,487 | 0.88× |
| Mississippi | 85,171 | 0.88× |
| Iowa | 79,510 | 0.82× |
| Washington, District of Columbia | 52,376 | 1.49× |
| New Mexico | 50,598 | 0.86× |
| Nebraska | 49,123 | 0.83× |
| Hawaii | 48,798 | 0.97× |
| Idaho | 46,961 | 0.8× |
| West Virginia | 46,189 | 0.85× |
| New Hampshire | 44,050 | 0.95× |
| Maine | 40,995 | 0.98× |
| Rhode Island | 34,994 | 0.94× |
| Montana | 29,885 | 0.92× |
| Delaware | 29,302 | 0.91× |
| Alaska | 28,677 | 1.14× |
| South Dakota | 18,818 | 0.69× |
| Vermont | 18,563 | 0.9× |
| North Dakota | 18,113 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 15.17× | Internet & Social Media |
| Governor of Michigan | 15.93× | Politics & Society |
| Wok | 13.32× | Food & Beverages |
| Google Home | 12.76× | Technology & Electronics |
| headspace | 17.45× | Health |
| Hibachi | 14.08× | Food & Beverages |
| Nationality | 3.71× | Politics & Society |
| Grace Slick | 14.64× | Music & Radio |
| Grinch | 6.56× | Movies & TV |
| Vocal harmony | 7.24× | Music & Radio |
| Elsword | 25.18× | Games |
| Cherish (group) | 16.57× | Music & Radio |
| Jeep Wagoneer | 8.1× | Cars & Mobility |
| Israel | 2.9× | Travel & Leisure |
| Fairy godmother | 9.05× | Literature |
| Kikar HaShabbat | 19.59× | News |
| Hipster | 10.98× | Politics & Society |
| No Escape (1994 film) | 12.75× | Movies & TV |
| Ira Glass | 17.87× | Music & Radio |
| El Paso County, Colorado | 13.27× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.97 |
| Spirituality | BALANCE | 1.84 |
| Community Orientation | OPEN | 1.56 |
| Convenience Orientation | PREMIUM | 1.44 |
| Healthy Lifestyle | BALANCE | 1.39 |
| Urban Lifestyle | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 5.5% |
| Saudi Arabia | 4.8% |
See Yemen audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Yemen have in United States?
Yemen has an estimated audience of 11,731,114 people in United States, concentrated in California and New York.
What is the gender split and age of Yemen fans?
61.8% of Yemen fans are female, 38.2% are male, with an average age of 43.2 years.
Which brands do Yemen fans like most?
Yemen fans show strongest brand affinity for Goop (15.17×), Governor of Michigan (15.93×), and Wok (13.32×) over the country average.
Where do Yemen fans live in United States?
Yemen fans in United States are most concentrated in California (reach 1,617,520), New York (reach 1,078,149), and Texas (reach 1,008,566). These three regions account for the largest share of the active audience.
What other brands do Yemen fans also like?
Beyond Yemen itself, the audience over-indexes on Governor of Michigan (15.93×), Wok (13.32×), Google Home (12.76×), and headspace (17.45×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Yemen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.