A data profile of the people who buy, follow and care about Yemen in United Kingdom — modelled from more than twelve digital signal sources. Yemen has an estimated audience of 3,028,472 people in United Kingdom.
The average Yemen fan in United Kingdom is 45.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Non-alcoholic beverage, Wikipedia, Political science, with strongest over-indexing on Non-alcoholic beverage (10.83× the country average).
Demographically, the Yemen audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Spirituality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Yemen fan in United Kingdom is more female, around 45.9 years old, with strong Spirituality tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Yemen profile in United Kingdom.
58.6% are female, 41.4% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.9 |
| Estimated audience size | 3,028,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Yemen audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 5.5% |
| Saudi Arabia | 4.8% |
Where the Yemen audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.79× | |
| 02 | Yorkshire and the Humber | ~400K | 1.44× | |
| 03 | East of England | ~300K | 1.08× | |
| 04 | Wales | ~200K | 1.05× | |
| 05 | Scotland | ~300K | 1.02× | |
| 06 | Northern Ireland | ~100K | 1.02× | |
| 07 | North East | ~100K | 0.99× | |
| 08 | South East | ~400K | 0.94× | |
| 09 | England | ~2.5M | 0.90× | |
| 10 | South West | ~200K | 0.70× | |
| 11 | East Midlands | ~100K | 0.70× | |
| 12 | North West | ~100K | 0.44× |
The strongest cross-interests of the Yemen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 10.83× | ||
| 02 | Bologna F.C. 1909 | Sports | 10.83× | ||
| 03 | Al Jazeera | Movies & TV | 8.65× | ||
| 04 | Red Sea | Travel & Leisure | 7.18× | ||
| 05 | Nobel Peace Prize | Politics & Society | 6.76× | ||
| 06 | Political science | Business & Career | 5.98× | ||
| 07 | Wikipedia | Internet & Social Media | 5.65× | ||
| 08 | UNICEF | Politics & Society | 4.82× | ||
| 09 | CNN | Movies & TV | 3.27× | ||
| 10 | Dubai | Travel & Leisure | 2.90× | ||
| 11 | Risk management | Business & Career | 2.88× | ||
| 12 | Vodafone | Technology & Electronics | 2.58× | ||
| 13 | Breaking news | Movies & TV | 2.54× | ||
| 14 | Online newspaper | News | 2.27× | ||
| 15 | Philanthropy | Arts & Culture | 2.26× | ||
| 16 | Innovation | Business & Career | 2.25× | ||
| 17 | Politics | Politics & Society | 2.05× | ||
| 18 | Genetics | Kids & Family | 1.96× | ||
| 19 | Nonprofit organization | Politics & Society | 1.86× | ||
| 20 | Volunteering | Politics & Society | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.85× | |
| Sustainability | BALANCE | 1.59× | |
| Tradition | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.78× | |
| Price Sensitivity | PREMIUM | 0.81× |
Yemen has an estimated audience of 3,028,472 people in United Kingdom, concentrated in England and South East.
58.6% of Yemen fans are female, 41.4% are male, with an average age of 45.9 years.
Yemen fans show strongest brand affinity for Non-alcoholic beverage (10.83×), Wikipedia (5.65×), and Political science (5.98×) over the country average.
Yemen fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Yemen itself, the audience over-indexes on Wikipedia (5.65×), Political science (5.98×), Breaking news (2.54×), and Nobel Peace Prize (6.76×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Yemen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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