Rascasse Audience Intelligence

Vitis Audience in United States

A data profile of the people who buy, follow and care about Vitis in United States — modelled from more than twelve digital signal sources. Vitis has an estimated audience of 5,197,124 people in United States.

#3683among Topic in United States#150in Pets & Animals

The average Vitis fan in United States is 29.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Total Wine & More, Kelly Osbourne, with strongest over-indexing on Google Maps (4.94× the country average).

Demographically, the Vitis audience skews balanced with an average age of 29.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vitis fan in United States is balanced, around 29.1 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vitis profile in United States.

Audience size
5.2M
in United States
Gender
54.2%♀
45.8% male
Age
29.1
average years
Country rank
#6447
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vitis fans

54.2% are female, 45.8% are male, average age 29.1.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Vitis audience in United States
MetricValue
Female54.2%
Male45.8%
Average age29.1
Estimated audience size5,197,124
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Vitis audience in United States
Age bracketShare%
16-1952%
20-2918%
30-3912%
40-4910%
50+7%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Vitis audience comes from United States.

Worldwide audience distribution share by country for Vitis
CountryShare
United States20.8%
India10.5%
Philippines8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vitis audience in United States is strongest.

Fig. 05

Top regions by affinity

Vitis fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.31×
02Alaska~10K1.29×
03Ohio~200K1.28×
04North Dakota~10K1.20×
05South Dakota~10K1.16×
06Montana~20K1.12×
07Delaware~20K1.06×
08Rhode Island~20K1.05×
09New Hampshire~20K1.03×
10West Virginia~20K1.02×
11Maine~20K1.02×
12Virginia~100K1.01×
13Massachusetts~100K1.01×
14Hawaii~20K1.01×
15Maryland~90K1.00×
16Idaho~30K1.00×
17Washington, District of Columbia~20K1.00×
18New Mexico~30K0.99×
19Oregon~60K0.97×
20Mississippi~40K0.97×
21Nebraska~20K0.96×
22California~500K0.95×
23Arkansas~40K0.95×
24Kentucky~60K0.94×
25Oklahoma~50K0.94×
26Arizona~100K0.93×
27Washington~100K0.93×
28Connecticut~50K0.93×
29Iowa~40K0.93×
30Kansas~40K0.93×
31New York~300K0.92×
32Michigan~100K0.92×
33Alabama~70K0.92×
34Utah~40K0.92×
35Indiana~90K0.91×
36Missouri~80K0.90×
37Colorado~70K0.90×
38Nevada~50K0.90×
39New Jersey~100K0.89×
40Louisiana~60K0.89×
41Florida~300K0.88×
42Pennsylvania~200K0.88×
43Wisconsin~70K0.87×
44South Carolina~70K0.87×
45North Carolina~100K0.86×
46Minnesota~60K0.86×
47Tennessee~90K0.85×
48Illinois~100K0.82×
49Georgia~100K0.82×
50Texas~300K0.74×
Fig. 06

Affinity by region

Affinity by region — Vitis, United States
0.74×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vitis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vitis audience
#·InterestCategoryAffinity×
01Total Wine & MoreFood & Beverages6.91×
02Kelly OsbourneMusic & Radio6.91×
03BevMo!Shopping6.91×
04Naked WinesFood & Beverages6.91×
05RonaldinhoSports6.91×
06Google MapsInternet & Social Media4.94×
07Gina CaranoMovies & TV4.15×
08Web serverTechnology & Electronics3.45×
09Sparkling wineFood & Beverages2.85×
10Chuck NorrisMovies & TV2.61×
11Internet celebrityInternet & Social Media2.42×
12VineyardFood & Beverages2.39×
13Virtual realityTechnology & Electronics2.38×
14SubwayFood & Beverages1.77×
15Pizza HutFood & Beverages1.73×
16Ace HardwareHome & Garden1.69×
17RadioTechnology & Electronics1.66×
18Domino's PizzaFood & Beverages1.61×
19Planet FitnessSports1.60×
20Subscription business modelShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vitis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vitis audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.37×
SpiritualityBALANCE1.34×
Urban LifestyleOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vitis audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vitis have in United States?

Vitis has an estimated audience of 5,197,124 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vitis fans?

54.2% of Vitis fans are female, 45.8% are male, with an average age of 29.1 years.

03

Which brands do Vitis fans like most?

Vitis fans show strongest brand affinity for Google Maps (4.94×), Total Wine & More (6.91×), and Kelly Osbourne (6.91×) over the country average.

04

Where do Vitis fans live in United States?

Vitis fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Vitis fans also like?

Beyond Vitis itself, the audience over-indexes on Total Wine & More (6.91×), Kelly Osbourne (6.91×), Chuck Norris (2.61×), and Pizza Hut (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Vitis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vitis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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