Vitis Audience in United States

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Vitis has an estimated audience of 5,197,124 people in United States. 54.2% are female, 45.8% are male, average age 29.1. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Progressive rock, Ken Burns, Nationality, Governor of Michigan.

The average Vitis fan in United States is 29.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Progressive rock, Ken Burns, with strongest over-indexing on Combat sport (2× the country average). Demographically, the Vitis audience skews balanced with an average age of 29.1, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Vitis fans

Demographic split for Vitis audience in United States
MetricValue
Female54.2%
Male45.8%
Average age29.1
Estimated audience size5,197,124

Audience persona

The typical Vitis fan in United States is balanced, around 29.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Vitis in United States
RegionReachAffinity
California575,6341.01×
Texas317,6130.71×
Florida295,7160.84×
New York278,0630.96×
Ohio216,3581.35×
Pennsylvania151,9700.87×
Virginia137,9111.09×
Illinois131,5740.76×
North Carolina121,8660.78×
Michigan117,3220.86×
Massachusetts110,8961.08×
New Jersey109,8280.83×
Georgia108,6150.68×
Washington96,2250.92×
Maryland95,7341.07×
Arizona92,2550.87×
Indiana81,6760.86×
Tennessee66,7600.64×
Colorado64,4710.79×
Oregon58,4550.98×
Alabama57,7100.79×
Missouri57,0260.68×
Oklahoma49,7620.86×
Wisconsin48,7690.62×
Minnesota48,2420.65×
Kentucky46,8440.72×
South Carolina46,7870.6×
Connecticut41,4060.79×
Louisiana39,8550.59×
Iowa34,2520.8×
Arkansas33,1850.78×
Mississippi32,3740.76×
Utah32,2810.69×
Nevada31,2500.62×
Kansas28,4840.7×
Idaho26,5791.02×
West Virginia24,6701.02×
Alaska24,6192.21×
New Hampshire23,7151.16×
Hawaii21,7630.97×
Montana21,4611.49×
South Dakota21,1831.76×
Vermont20,9152.29×
North Dakota20,6251.93×
Wyoming19,9572.59×
Nebraska19,9050.76×
New Mexico19,8010.76×
Rhode Island19,6281.19×
Maine19,6171.05×
Delaware17,5781.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vitis audience
BrandAffinityCategory
Combat sport2×Sports
Progressive rock2.03×Music & Radio
Ken Burns6.91×Movies & TV
Nationality2×Politics & Society
Governor of Michigan6.91×Politics & Society
Goop4.84×Internet & Social Media
Hibachi6.91×Food & Beverages
Israel1.8×Travel & Leisure
Grinch3.39×Movies & TV
Unique Gifts1.96×Shopping
Home equity1.55×Home & Garden
Karbala6.91×Travel & Leisure
Jesse Plemons2.51×Movies & TV
Birthday Gifts2.17×Kids & Family
Wok4.41×Food & Beverages
Google Home4.14×Technology & Electronics
headspace5.94×Health
3D printing1.59×Technology & Electronics
Fairy godmother4.68×Literature
Racing1.55×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vitis audience
TraitClusterScore
Early Adopter MentalityPOWER1.14
SpiritualityBALANCE1.12
Urban LifestyleOPEN1.09
Social Media UsageJOY1.06
Need for SecurityCONSERVATISM1.06
ExtroversionTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Vitis
CountryShare
United States20.8%
India10.5%
Philippines8.1%

See Vitis audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Vitis have in United States?

Vitis has an estimated audience of 5,197,124 people in United States, concentrated in California and Texas.

What is the gender split and age of Vitis fans?

54.2% of Vitis fans are female, 45.8% are male, with an average age of 29.1 years.

Which brands do Vitis fans like most?

Vitis fans show strongest brand affinity for Combat sport (2×), Progressive rock (2.03×), and Ken Burns (6.91×) over the country average.

Where do Vitis fans live in United States?

Vitis fans in United States are most concentrated in California (reach 575,634), Texas (reach 317,613), and Florida (reach 295,716). These three regions account for the largest share of the active audience.

What other brands do Vitis fans also like?

Beyond Vitis itself, the audience over-indexes on Progressive rock (2.03×), Ken Burns (6.91×), Nationality (2×), and Governor of Michigan (6.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vitis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.