Rascasse Audience Intelligence

Vitis Audience in Germany

A data profile of the people who buy, follow and care about Vitis in Germany — modelled from more than twelve digital signal sources. Vitis has an estimated audience of 524,905 people in Germany.

#4555among Topic in Germany#196in Pets & Animals

The average Vitis fan in Germany is 29.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wine cellar, Forest Whitaker, Tagesschau, with strongest over-indexing on Wine cellar (9.71× the country average).

Demographically, the Vitis audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vitis fan in Germany is more male, around 29.4 years old, with strong Spirituality tendencies and a notable affinity for Wine cellar.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vitis profile in Germany.

Audience size
525K
in Germany
Gender
41.4%♀
58.6% male
Age
29.4
average years
Country rank
#11301
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vitis fans

41.4% are female, 58.6% are male, average age 29.4.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Vitis audience in Germany
MetricValue
Female41.4%
Male58.6%
Average age29.4
Estimated audience size524,905
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Vitis audience in Germany
Age bracketShare%
16-1953%
20-2916%
30-3912%
40-4910%
50+8%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Vitis audience comes from Germany.

Worldwide audience distribution share by country for Vitis
CountryShare
United States20.8%
India10.5%
Philippines8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vitis audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vitis fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.71×
02Baden-Württemberg~80K1.15×
03Thüringen~10K1.10×
04Sachsen-Anhalt~10K1.09×
05Hessen~40K1.07×
06Bayern~90K1.03×
07Nordrhein-Westfalen~100K1.02×
08Brandenburg~20K1.02×
09Niedersachsen~50K0.98×
10Sachsen~20K0.97×
11Mecklenburg-Vorpommern~9K0.93×
12Hamburg~10K0.87×
13Berlin~20K0.86×
14Schleswig-Holstein~20K0.85×
15Bremen~4K0.84×
16Saarland~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Vitis, Germany
0.82×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vitis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vitis audience
#·InterestCategoryAffinity×
01rose wineFood & Beverages20.00×
02BollingerFood & Beverages20.00×
03Forest WhitakerMovies & TV15.96×
04Wine cellarFood & Beverages9.71×
05Barry GibbMusic & Radio8.74×
06Italian wineFood & Beverages8.61×
07VineyardFood & Beverages4.73×
08Diabetes mellitus awarenessHealth4.61×
09Country rapMusic & Radio4.51×
10Sparkling wineFood & Beverages4.39×
11Internet celebrityInternet & Social Media4.30×
12FocusNews2.69×
13HugendubelShopping2.53×
14Netto Marken-DiscountShopping2.21×
15Solar energyHome & Garden2.08×
16TipicoGames2.06×
17ReligionBusiness & Career2.03×
18TagesschauMovies & TV2.00×
19RedditInternet & Social Media1.96×
20SportschauSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vitis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vitis audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.10×
IndulgenceJOY1.76×
Need for SecurityCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vitis audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.71×
DIY MentalityTHRILL0.72×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vitis have in Germany?

Vitis has an estimated audience of 524,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vitis fans?

41.4% of Vitis fans are female, 58.6% are male, with an average age of 29.4 years.

03

Which brands do Vitis fans like most?

Vitis fans show strongest brand affinity for Wine cellar (9.71×), Forest Whitaker (15.96×), and Tagesschau (2×) over the country average.

04

Where do Vitis fans live in Germany?

Vitis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Vitis fans also like?

Beyond Vitis itself, the audience over-indexes on Forest Whitaker (15.96×), Tagesschau (2×), Netto Marken-Discount (2.21×), and Barry Gibb (8.74×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Vitis audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vitis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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