Vitis Audience in Germany
Vitis has an estimated audience of 524,905 people in Germany. 41.4% are female, 58.6% are male, average age 29.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Country rap, Satire, Wine cellar, Western Union, Forest Whitaker.
The average Vitis fan in Germany is 29.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Country rap, Satire, Wine cellar, with strongest over-indexing on Country rap (8.41× the country average). Demographically, the Vitis audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Indulgence, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Vitis fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 29.4 |
| Estimated audience size | 524,905 |
Audience persona
The typical Vitis fan in Germany is more male, around 29.4 years old, with strong Indulgence tendencies and a notable affinity for Country rap.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,861 | 1.06× |
| Bayern | 91,084 | 1.08× |
| Baden-Württemberg | 84,369 | 1.18× |
| Niedersachsen | 51,548 | 1.01× |
| Rheinland-Pfalz | 47,638 | 1.81× |
| Hessen | 43,229 | 1.08× |
| Berlin | 21,391 | 0.91× |
| Sachsen | 20,413 | 0.79× |
| Brandenburg | 16,856 | 1.04× |
| Sachsen-Anhalt | 15,314 | 1.13× |
| Schleswig-Holstein | 15,304 | 0.81× |
| Thüringen | 14,961 | 1.12× |
| Hamburg | 10,563 | 0.89× |
| Mecklenburg-Vorpommern | 9,103 | 0.91× |
| Saarland | 3,483 | 0.54× |
| Bremen | 2,886 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Country rap | 8.41× | Music & Radio |
| Satire | 6.03× | Literature |
| Wine cellar | 9.08× | Food & Beverages |
| Western Union | 4.55× | Business & Career |
| Forest Whitaker | 12.87× | Movies & TV |
| Phoenix Reisen | 8.27× | Travel & Leisure |
| Netto Marken-Discount | 2.2× | Shopping |
| Pets | 1.76× | Pets & Animals |
| Barry Gibb | 10.56× | Music & Radio |
| Headphones | 4.72× | Technology & Electronics |
| Automobiles | 1.73× | Cars & Mobility |
| Adriano Celentano | 10.55× | Music & Radio |
| rose wine | 20× | Food & Beverages |
| Focus | 2.77× | News |
| German television comedy | 4.3× | Movies & TV |
| Saturn (store) | 2.54× | Shopping |
| Jack White | 4.38× | Movies & TV |
| Stepstone | 2.99× | Business & Career |
| Real property | 3.09× | Home & Garden |
| Sparkling wine | 3.81× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.71 |
| Spirituality | BALANCE | 1.46 |
| Early Adopter Mentality | POWER | 1.46 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Pet Ownership | JOY | 1.37 |
| Need for Security | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 10.5% |
| Philippines | 8.1% |
See Vitis audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vitis have in Germany?
Vitis has an estimated audience of 524,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vitis fans?
41.4% of Vitis fans are female, 58.6% are male, with an average age of 29.4 years.
Which brands do Vitis fans like most?
Vitis fans show strongest brand affinity for Country rap (8.41×), Satire (6.03×), and Wine cellar (9.08×) over the country average.
Where do Vitis fans live in Germany?
Vitis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,861), Bayern (reach 91,084), and Baden-Württemberg (reach 84,369). These three regions account for the largest share of the active audience.
What other brands do Vitis fans also like?
Beyond Vitis itself, the audience over-indexes on Satire (6.03×), Wine cellar (9.08×), Western Union (4.55×), and Forest Whitaker (12.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vitis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.