Muscat (grape) Audience in United States
Muscat (grape) has an estimated audience of 261,633 people in United States. 79.6% are female, 20.4% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Total Wine & More, Capital One, Circle K, Google Maps, Jared Leto.
The average Muscat (grape) fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Total Wine & More, Capital One, Circle K, with strongest over-indexing on Total Wine & More (42.15× the country average). Demographically, the Muscat (grape) audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Wine
Demographics of Muscat (grape) fans
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 41.8 |
| Estimated audience size | 261,633 |
Audience persona
The typical Muscat (grape) fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Total Wine & More.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 39,212 | 1.36× |
| Texas | 21,906 | 0.97× |
| New York | 21,246 | 1.45× |
| Florida | 15,590 | 0.88× |
| Illinois | 10,387 | 1.19× |
| Virginia | 8,887 | 1.39× |
| Pennsylvania | 8,495 | 0.96× |
| Washington | 7,545 | 1.44× |
| New Jersey | 7,275 | 1.09× |
| Massachusetts | 7,191 | 1.4× |
| Georgia | 7,053 | 0.88× |
| North Carolina | 6,785 | 0.86× |
| Ohio | 6,784 | 0.84× |
| Michigan | 6,242 | 0.91× |
| Maryland | 5,261 | 1.17× |
| Arizona | 5,184 | 0.97× |
| Colorado | 4,468 | 1.08× |
| Minnesota | 4,446 | 1.19× |
| Indiana | 4,355 | 0.91× |
| Tennessee | 4,187 | 0.8× |
| Oregon | 3,811 | 1.27× |
| Missouri | 3,771 | 0.89× |
| Wisconsin | 3,645 | 0.93× |
| South Carolina | 3,086 | 0.78× |
| Connecticut | 2,953 | 1.13× |
| Alabama | 2,576 | 0.7× |
| Louisiana | 2,429 | 0.72× |
| Kentucky | 2,406 | 0.73× |
| Utah | 2,307 | 0.98× |
| Oklahoma | 2,264 | 0.78× |
| Nevada | 2,250 | 0.89× |
| Iowa | 2,222 | 1.03× |
| Kansas | 1,975 | 0.96× |
| Washington, District of Columbia | 1,844 | 2.34× |
| Hawaii | 1,533 | 1.36× |
| Arkansas | 1,456 | 0.68× |
| Mississippi | 1,201 | 0.56× |
| Nebraska | 1,138 | 0.87× |
| Idaho | 1,115 | 0.85× |
| New Mexico | 1,079 | 0.82× |
| New Hampshire | 1,012 | 0.98× |
| Maine | 1,012 | 1.08× |
| Rhode Island | 872 | 1.05× |
| West Virginia | 796 | 0.65× |
| Alaska | 733 | 1.31× |
| Montana | 641 | 0.88× |
| Delaware | 551 | 0.76× |
| Vermont | 533 | 1.16× |
| North Dakota | 418 | 0.78× |
| South Dakota | 388 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Total Wine & More | 42.15× | Food & Beverages |
| Capital One | 10.09× | Business & Career |
| Circle K | 14.99× | Shopping |
| Google Maps | 6.78× | Internet & Social Media |
| Jared Leto | 18.63× | Movies & TV |
| Kendra Scott | 13.87× | Fashion & Accessoires |
| This Is Us (TV series) | 18.83× | Movies & TV |
| Rent the Runway | 20.78× | Shopping |
| Jessica Simpson | 18.8× | Music & Radio |
| Diana Ross | 16.39× | Music & Radio |
| Pretzel | 15.92× | Food & Beverages |
| OpenTable | 13.36× | Food & Beverages |
| Priyanka Chopra | 14.25× | Movies & TV |
| Bagel | 15.55× | Food & Beverages |
| Zoe Saldana | 13.04× | Movies & TV |
| Sarah Jessica Parker | 12.8× | Movies & TV |
| Jeff Bezos | 10.46× | Business & Career |
| Aruba | 15.78× | Travel & Leisure |
| Apple Store | 7.2× | Shopping |
| Bruce Willis | 6.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.35 |
| Price Sensitivity | PREMIUM | 1.72 |
| Career Orientation | POWER | 1.56 |
| Community Orientation | OPEN | 1.5 |
| Family Orientation | CONSERVATISM | 1.49 |
| Creativity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 26.5% |
| United States | 11.5% |
| Italy | 11.2% |
See Muscat (grape) audiences in other countries
More Wine audiences in United States
- Sparkling wine (13,077,294)
- Red wine (11,604,953)
- Champagne (11,425,910)
- Dessert wine (8,592,314)
- White wine (8,410,621)
Frequently asked questions
How many fans does Muscat (grape) have in United States?
Muscat (grape) has an estimated audience of 261,633 people in United States, concentrated in California and Texas.
What is the gender split and age of Muscat (grape) fans?
79.6% of Muscat (grape) fans are female, 20.4% are male, with an average age of 41.8 years.
Which brands do Muscat (grape) fans like most?
Muscat (grape) fans show strongest brand affinity for Total Wine & More (42.15×), Capital One (10.09×), and Circle K (14.99×) over the country average.
Where do Muscat (grape) fans live in United States?
Muscat (grape) fans in United States are most concentrated in California (reach 39,212), Texas (reach 21,906), and New York (reach 21,246). These three regions account for the largest share of the active audience.
What other brands do Muscat (grape) fans also like?
Beyond Muscat (grape) itself, the audience over-indexes on Capital One (10.09×), Circle K (14.99×), Google Maps (6.78×), and Jared Leto (18.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Muscat (grape). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.