Rascasse Audience Intelligence

Muscat (grape) Audience in United States

A data profile of the people who buy, follow and care about Muscat (grape) in United States — modelled from more than twelve digital signal sources. Muscat (grape) has an estimated audience of 261,633 people in United States.

#46among Wine in United States#14032among Topic in United States#2632in Food & Beverages

The average Muscat (grape) fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Total Wine & More, Discount stores, Pizza Hut, with strongest over-indexing on Total Wine & More (36.72× the country average).

Demographically, the Muscat (grape) audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Muscat (grape) fan in United States is more female, around 41.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Total Wine & More.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Muscat (grape) profile in United States.

Audience size
262K
in United States
Gender
79.6%♀
20.4% male
Age
41.8
average years
Country rank
#51712
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Muscat (grape) fans

79.6% are female, 20.4% are male, average age 41.8.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for Muscat (grape) audience in United States
MetricValue
Female79.6%
Male20.4%
Average age41.8
Estimated audience size261,633
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Muscat (grape) audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4931%
50+19%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Muscat (grape) audience comes from United States.

Worldwide audience distribution share by country for Muscat (grape)
CountryShare
Japan26.7%
United States11.3%
Italy11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Muscat (grape) audience in United States is strongest.

Fig. 05

Top regions by affinity

Muscat (grape) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.19×
02New York~20K1.34×
03Washington~7K1.34×
04Massachusetts~7K1.31×
05Virginia~8K1.27×
06Alaska<1K1.27×
07Hawaii~1K1.26×
08California~40K1.24×
09Oregon~4K1.20×
10Vermont<1K1.19×
11Minnesota~4K1.17×
12Maryland~5K1.13×
13Illinois~10K1.12×
14Connecticut~3K1.10×
15Maine~1K1.10×
16New Jersey~7K1.06×
17New Hampshire~1K1.05×
18Rhode Island<1K1.05×
19Colorado~4K1.04×
20Iowa~2K1.03×
21Utah~2K1.00×
22Kansas~2K0.98×
23Montana<1K0.98×
24Arizona~5K0.96×
25Pennsylvania~8K0.95×
26Wisconsin~4K0.95×
27Texas~20K0.93×
28Nebraska~1K0.92×
29Indiana~4K0.91×
30North Dakota<1K0.91×
31Michigan~6K0.90×
32Idaho~1K0.90×
33Missouri~4K0.89×
34Nevada~2K0.88×
35New Mexico~1K0.88×
36Florida~20K0.86×
37Delaware<1K0.86×
38Georgia~7K0.85×
39North Carolina~7K0.85×
40Oklahoma~2K0.85×
41Ohio~7K0.84×
42South Dakota<1K0.83×
43Tennessee~4K0.82×
44Kentucky~3K0.80×
45South Carolina~3K0.79×
46West Virginia<1K0.78×
47Louisiana~3K0.77×
48Alabama~3K0.75×
49Arkansas~2K0.75×
50Mississippi~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Muscat (grape), United States
0.70×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Muscat (grape) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Muscat (grape) audience
#·InterestCategoryAffinity×
01Total Wine & MoreFood & Beverages36.72×
02QVCMovies & TV5.23×
03Mineral waterFood & Beverages4.97×
04Discount storesShopping4.39×
05Potato chipFood & Beverages4.37×
06Non-alcoholic beverageFood & Beverages4.28×
07FedExBusiness & Career4.01×
08Sustainable energyHome & Garden3.34×
09Microwave ovenHome & Garden3.26×
10Pizza HutFood & Beverages3.06×
11SubwayFood & Beverages2.94×
12Shopping mallsShopping2.82×
13Mortgage loansBusiness & Career2.68×
14TMZInternet & Social Media2.36×
15Domino's PizzaFood & Beverages2.35×
16McDonald'sFood & Beverages2.33×
17Organic foodFood & Beverages2.17×
18PinterestInternet & Social Media2.10×
19AirbnbTravel & Leisure1.84×
20FurnitureHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Muscat (grape) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Muscat (grape) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.24×
Convenience OrientationPREMIUM2.12×
Family OrientationCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Muscat (grape) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
Risk AppetiteTHRILL0.71×
Early Adopter MentalityPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Muscat (grape) have in United States?

Muscat (grape) has an estimated audience of 261,633 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Muscat (grape) fans?

79.6% of Muscat (grape) fans are female, 20.4% are male, with an average age of 41.8 years.

03

Which brands do Muscat (grape) fans like most?

Muscat (grape) fans show strongest brand affinity for Total Wine & More (36.72×), Discount stores (4.39×), and Pizza Hut (3.06×) over the country average.

04

Where do Muscat (grape) fans live in United States?

Muscat (grape) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Muscat (grape) fans also like?

Beyond Muscat (grape) itself, the audience over-indexes on Discount stores (4.39×), Pizza Hut (3.06×), FedEx (4.01×), and QVC (5.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Muscat (grape) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Muscat (grape). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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