Kandy Audience in United States
Kandy has an estimated audience of 818,042 people in United States. 83.5% are female, 16.5% are male, average age 34.1. Top regions: Pennsylvania, California, Texas. Top brand affinities: Pierre Gasly, PSV Eindhoven, Image Skincare, Micro Center, Autism Awareness.
The average Kandy fan in United States is 34.1 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Texas. Top brand affinities include Pierre Gasly, PSV Eindhoven, Image Skincare, with strongest over-indexing on Pierre Gasly (475.41× the country average). Demographically, the Kandy audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Kandy fans
| Metric | Value |
|---|---|
| Female | 83.5% |
| Male | 16.5% |
| Average age | 34.1 |
| Estimated audience size | 818,042 |
Audience persona
The typical Kandy fan in United States is more female, around 34.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pierre Gasly.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 116,658 | 4.24× |
| California | 108,986 | 1.21× |
| Texas | 73,876 | 1.05× |
| New York | 63,085 | 1.38× |
| Florida | 54,181 | 0.98× |
| Ohio | 40,063 | 1.59× |
| Georgia | 25,825 | 1.02× |
| Illinois | 25,378 | 0.93× |
| Virginia | 23,107 | 1.16× |
| North Carolina | 22,752 | 0.92× |
| New Jersey | 21,139 | 1.02× |
| Washington | 19,967 | 1.22× |
| Arizona | 18,712 | 1.12× |
| Michigan | 18,139 | 0.85× |
| Massachusetts | 16,568 | 1.03× |
| Maryland | 16,528 | 1.18× |
| Colorado | 15,830 | 1.23× |
| Tennessee | 12,908 | 0.79× |
| Indiana | 12,108 | 0.81× |
| Oregon | 10,782 | 1.15× |
| Missouri | 10,749 | 0.82× |
| South Carolina | 10,226 | 0.83× |
| Minnesota | 10,127 | 0.86× |
| Wisconsin | 9,021 | 0.73× |
| Louisiana | 8,822 | 0.84× |
| Connecticut | 8,688 | 1.06× |
| Alabama | 8,622 | 0.75× |
| Kentucky | 7,211 | 0.7× |
| Nevada | 7,099 | 0.9× |
| Oklahoma | 6,321 | 0.7× |
| Mississippi | 5,788 | 0.86× |
| Utah | 5,788 | 0.79× |
| Kansas | 5,296 | 0.82× |
| Washington, District of Columbia | 4,705 | 1.91× |
| Arkansas | 4,701 | 0.7× |
| Iowa | 4,668 | 0.69× |
| Hawaii | 3,492 | 0.99× |
| Idaho | 3,278 | 0.8× |
| New Mexico | 2,849 | 0.69× |
| Nebraska | 2,643 | 0.64× |
| South Dakota | 2,579 | 1.36× |
| West Virginia | 2,457 | 0.65× |
| New Hampshire | 2,137 | 0.66× |
| Maine | 1,845 | 0.63× |
| Montana | 1,663 | 0.73× |
| Alaska | 1,635 | 0.93× |
| Delaware | 1,556 | 0.69× |
| Rhode Island | 1,521 | 0.58× |
| North Dakota | 1,370 | 0.81× |
| Wyoming | 1,325 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pierre Gasly | 475.41× | Sports |
| PSV Eindhoven | 68.13× | Sports |
| Image Skincare | 55.1× | Shopping |
| Micro Center | 9.33× | Shopping |
| Autism Awareness | 7.92× | Health |
| Diabetes mellitus awareness | 5.25× | Health |
| Obsessed (2009 film) | 10.18× | Movies & TV |
| Superman | 1.85× | Movies & TV |
| Black Panther (film) | 9.69× | Movies & TV |
| Singer-songwriter | 2.64× | Music & Radio |
| Microblogging | 5.52× | Technology & Electronics |
| Golf Channel | 3.29× | Sports |
| Planet Fitness | 2.1× | Sports |
| The Strangers (2008 film) | 10.18× | Movies & TV |
| Fly fishing | 3.46× | Sports |
| Hiking trails | 4.7× | Sports |
| Universal Studios | 5.48× | Movies & TV |
| Funko | 5.16× | Kids & Family |
| Labrador | 4.6× | Pets & Animals |
| Clarinet | 4.38× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.31 |
| Price Sensitivity | PREMIUM | 1.2 |
| Creativity | OPEN | 1.19 |
| Individualism | JOY | 1.19 |
| Spirituality | BALANCE | 1.18 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| Sri Lanka | 23.1% |
| Mexico | 11.4% |
See Kandy audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Kandy have in United States?
Kandy has an estimated audience of 818,042 people in United States, concentrated in Pennsylvania and California.
What is the gender split and age of Kandy fans?
83.5% of Kandy fans are female, 16.5% are male, with an average age of 34.1 years.
Which brands do Kandy fans like most?
Kandy fans show strongest brand affinity for Pierre Gasly (475.41×), PSV Eindhoven (68.13×), and Image Skincare (55.1×) over the country average.
Where do Kandy fans live in United States?
Kandy fans in United States are most concentrated in Pennsylvania (reach 116,658), California (reach 108,986), and Texas (reach 73,876). These three regions account for the largest share of the active audience.
What other brands do Kandy fans also like?
Beyond Kandy itself, the audience over-indexes on PSV Eindhoven (68.13×), Image Skincare (55.1×), Micro Center (9.33×), and Autism Awareness (7.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kandy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.