Rascasse Audience Intelligence

Makeover Audience in United States

A data profile of the people who buy, follow and care about Makeover in United States — modelled from more than twelve digital signal sources. Makeover has an estimated audience of 2,343,005 people in United States.

#13among Beauty in United States#5818among Topic in United States#190in Beauty & Wellness

The average Makeover fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Natural foods, Moisturizer, International education, with strongest over-indexing on Natural foods (10.11× the country average).

Demographically, the Makeover audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Community Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Makeover fan in United States is more female, around 33.5 years old, with strong Community Orientation tendencies and a notable affinity for Natural foods.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Makeover profile in United States.

Audience size
2.3M
in United States
Gender
86.4%♀
13.6% male
Age
33.5
average years
Country rank
#12543
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Makeover fans

86.4% are female, 13.6% are male, average age 33.5.

Fig. 02

Gender split

86.4%
Female
13.6%
Male
Demographic split for Makeover audience in United States
MetricValue
Female86.4%
Male13.6%
Average age33.5
Estimated audience size2,343,005
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Makeover audience in United States
Age bracketShare%
16-1933%
20-2925%
30-3916%
40-4915%
50+11%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Makeover audience comes from United States.

Worldwide audience distribution share by country for Makeover
CountryShare
United States25.7%
India19.8%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Makeover audience in United States is strongest.

Fig. 05

Top regions by affinity

Makeover fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K3.02×
02New Mexico~20K1.67×
03Kansas~20K1.26×
04Missouri~40K1.17×
05Rhode Island~8K1.06×
06North Carolina~70K1.03×
07Tennessee~50K1.03×
08Mississippi~20K1.03×
09California~300K1.02×
10Florida~200K1.01×
11Alaska~5K1.01×
12New Jersey~60K1.00×
13Utah~20K1.00×
14Oregon~30K0.99×
15Arkansas~20K0.99×
16North Dakota~5K0.99×
17Vermont~4K0.99×
18New York~100K0.98×
19Georgia~70K0.98×
20Kentucky~30K0.98×
21Texas~200K0.97×
22Maryland~40K0.97×
23Louisiana~30K0.97×
24Connecticut~20K0.97×
25Delaware~6K0.97×
26South Dakota~5K0.97×
27Maine~8K0.96×
28West Virginia~10K0.95×
29Montana~6K0.95×
30Washington~40K0.94×
31Indiana~40K0.94×
32South Carolina~30K0.94×
33Nebraska~10K0.94×
34Idaho~10K0.94×
35Hawaii~10K0.94×
36New Hampshire~9K0.94×
37Virginia~50K0.93×
38Oklahoma~20K0.93×
39Alabama~30K0.92×
40Nevada~20K0.92×
41Iowa~20K0.92×
42Washington, District of Columbia~6K0.92×
43Pennsylvania~70K0.91×
44Ohio~70K0.91×
45Illinois~70K0.90×
46Michigan~50K0.89×
47Arizona~40K0.89×
48Colorado~30K0.87×
49Minnesota~30K0.87×
50Wisconsin~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Makeover, United States
0.84×1.00×3.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Makeover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Makeover audience
#·InterestCategoryAffinity×
01International educationBusiness & Career20.00×
02Natural foodsFood & Beverages10.11×
03Charlotte TilburyBeauty & Wellness9.48×
04Kendall JennerFashion & Accessoires8.43×
05MoisturizerHome & Garden7.30×
06Artificial nailsBeauty & Wellness7.07×
07MascaraBeauty & Wellness5.98×
08Eyelash extensionsBeauty & Wellness5.65×
09Atlanta HawksSports5.57×
10Natural skin careBeauty & Wellness5.10×
11Makeup TutorialsBeauty & Wellness4.97×
12PedicureBeauty & Wellness4.97×
13Permanent makeupBeauty & Wellness4.97×
14Nail salonBeauty & Wellness4.62×
15ManicureBeauty & Wellness4.16×
16Personal careHealth3.62×
17ULTA BeautyBeauty & Wellness3.25×
18TikTokInternet & Social Media2.86×
19SephoraShopping2.71×
20Do it yourself (DIY)Home & Garden2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Makeover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Makeover audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.91×
Design AffinityPREMIUM1.85×
Price SensitivityPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Makeover audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Family OrientationCONSERVATISM0.80×
Quality AwarenessPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Makeover have in United States?

Makeover has an estimated audience of 2,343,005 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Makeover fans?

86.4% of Makeover fans are female, 13.6% are male, with an average age of 33.5 years.

03

Which brands do Makeover fans like most?

Makeover fans show strongest brand affinity for Natural foods (10.11×), Moisturizer (7.3×), and International education (20×) over the country average.

04

Where do Makeover fans live in United States?

Makeover fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Makeover fans also like?

Beyond Makeover itself, the audience over-indexes on Moisturizer (7.3×), International education (20×), TikTok (2.86×), and Artificial nails (7.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty audiences in United States

See Makeover audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Makeover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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