Makeover Audience in United States

Makeover has an estimated audience of 2,343,005 people in United States. 86.4% are female, 13.6% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, Charlotte Tilbury, StubHub, DocuSign.

The average Makeover fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, Charlotte Tilbury, with strongest over-indexing on Finnair (675× the country average). Demographically, the Makeover audience skews more female with an average age of 33.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

Demographics of Makeover fans

Demographic split for Makeover audience in United States
MetricValue
Female86.4%
Male13.6%
Average age33.5
Estimated audience size2,343,005

Audience persona

The typical Makeover fan in United States is more female, around 33.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Makeover in United States
RegionReachAffinity
California268,7111.04×
Texas205,0931.02×
Florida168,3891.06×
Massachusetts138,5303×
New York134,3601.03×
Pennsylvania71,8000.91×
Illinois71,2140.91×
Georgia69,5480.96×
North Carolina66,6250.95×
Ohio63,7470.88×
New Jersey58,2080.98×
Michigan55,9600.91×
Virginia54,6810.96×
Missouri53,0291.4×
Tennessee46,9001×
Washington44,0850.94×
Arizona42,5510.89×
Maryland38,8990.97×
Indiana38,7980.91×
South Carolina32,1130.91×
Colorado31,1190.84×
Kansas30,6551.66×
Kentucky29,4631×
New Mexico27,9972.38×
Louisiana27,7200.92×
Oregon27,2831.02×
Minnesota26,4040.79×
Wisconsin24,6750.7×
Alabama24,4450.75×
Connecticut23,1900.99×
Oklahoma23,1660.89×
Nevada20,5910.91×
Mississippi19,2801×
Arkansas18,5860.96×
Utah15,6870.75×
Iowa15,4420.8×
Nebraska9,5630.81×
Idaho9,3820.8×
West Virginia8,8050.81×
Rhode Island8,6221.16×
Hawaii8,0660.8×
New Hampshire7,8130.85×
Maine7,2710.87×
Delaware6,0320.93×
Washington, District of Columbia5,7490.82×
Alaska4,7310.94×
Montana4,7140.73×
South Dakota4,0710.75×
North Dakota3,9640.82×
Wyoming3,8351.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Makeover audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
Charlotte Tilbury22.5×Beauty & Wellness
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.57×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Natural foods8.94×Food & Beverages
Rebecca Ferguson16.65×Movies & TV
Artificial nails8.75×Beauty & Wellness
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Makeover audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.8
Luxury OrientationPREMIUM1.7
MindfulnessBALANCE1.46
Pet OwnershipJOY1.45
DIY MentalityTHRILL1.39
Design AffinityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Makeover
CountryShare
United States25.7%
India19.8%
United Kingdom5.3%

See Makeover audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does Makeover have in United States?

Makeover has an estimated audience of 2,343,005 people in United States, concentrated in California and Texas.

What is the gender split and age of Makeover fans?

86.4% of Makeover fans are female, 13.6% are male, with an average age of 33.5 years.

Which brands do Makeover fans like most?

Makeover fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and Charlotte Tilbury (22.5×) over the country average.

Where do Makeover fans live in United States?

Makeover fans in United States are most concentrated in California (reach 268,711), Texas (reach 205,093), and Florida (reach 168,389). These three regions account for the largest share of the active audience.

What other brands do Makeover fans also like?

Beyond Makeover itself, the audience over-indexes on AccuWeather (15.97×), Charlotte Tilbury (22.5×), StubHub (15.69×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Makeover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.