Rascasse Audience Intelligence

Bluemercury Target Market in United States

A data profile of the people who buy, follow and care about Bluemercury in United States — modelled from more than twelve digital signal sources. Bluemercury has an estimated audience of 1,542,944 people in United States.

#14among Beauty in United States#1805among Brand in United States#299in Shopping

The average Bluemercury fan in United States is 43.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Dredd, Longchamp, Rick Owens, with strongest over-indexing on Dredd (60.11× the country average).

Demographically, the Bluemercury audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bluemercury fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Dredd.

Category: Shopping · Type: Brand · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bluemercury profile in United States.

Audience size
1.5M
in United States
Gender
67.4%♀
32.6% male
Age
43.7
average years
Country rank
#17372
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bluemercury

67.4% are female, 32.6% are male, average age 43.7.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Bluemercury audience in United States
MetricValue
Female67.4%
Male32.6%
Average age43.7
Estimated audience size1,542,944
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Bluemercury audience in United States
Age bracketShare%
16-199%
20-2918%
30-3921%
40-4923%
50+30%
Fig. 04

Worldwide distribution

90.3%

of the worldwide Bluemercury audience comes from United States.

Worldwide audience distribution share by country for Bluemercury
CountryShare
United States90.3%
Canada2.2%
United Kingdom1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bluemercury audience in United States is strongest.

Fig. 05

Top regions by affinity

Bluemercury customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K6.03×
02Connecticut~60K3.63×
03New Jersey~100K3.52×
04New York~300K3.36×
05Massachusetts~90K2.99×
06Illinois~100K2.44×
07Maryland~50K1.95×
08Virginia~70K1.88×
09California~300K1.58×
10Rhode Island~8K1.55×
11South Carolina~40K1.52×
12Pennsylvania~70K1.34×
13Florida~100K1.18×
14Washington~30K1.04×
15Oregon~20K1.03×
16North Carolina~50K0.99×
17Texas~100K0.94×
18Arizona~30K0.92×
19Georgia~40K0.86×
20Nevada~10K0.79×
21Louisiana~20K0.78×
22Oklahoma~10K0.77×
23Delaware~3K0.73×
24Vermont~2K0.71×
25Indiana~20K0.69×
26Wisconsin~20K0.66×
27North Dakota~2K0.65×
28South Dakota~2K0.64×
29Alaska~2K0.64×
30Minnesota~10K0.62×
31New Hampshire~4K0.62×
32Kansas~7K0.60×
33Maine~3K0.55×
34Montana~2K0.54×
35Ohio~20K0.49×
36West Virginia~3K0.48×
37Hawaii~3K0.48×
38Missouri~10K0.47×
39Idaho~3K0.45×
40Nebraska~3K0.44×
41New Mexico~3K0.43×
42Michigan~20K0.41×
43Alabama~9K0.41×
44Mississippi~5K0.41×
45Arkansas~5K0.40×
46Colorado~9K0.37×
47Iowa~5K0.36×
48Tennessee~10K0.35×
49Kentucky~7K0.34×
50Utah~5K0.34×
Fig. 06

Affinity by region

Affinity by region — Bluemercury, United States
0.34×1.00×6.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bluemercury audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bluemercury audience
#·InterestCategoryAffinity×
01High IQ societyBusiness & Career75.53×
02LibreOfficeTechnology & Electronics66.00×
03DreddMovies & TV60.11×
04FreshiiFood & Beverages43.98×
05LongchampFashion & Accessoires28.32×
06Rick OwensFashion & Accessoires27.14×
07Key FoodShopping23.51×
087 for all MankindFashion & Accessoires20.57×
09WaterworldMovies & TV20.00×
10Paperless PostShopping17.78×
11Jon FavreauMovies & TV14.81×
12BB creamBeauty & Wellness13.87×
13WD-40Home & Garden12.54×
14CC creamBeauty & Wellness12.04×
15Bobbi BrownBeauty & Wellness9.05×
16Face powderBeauty & Wellness8.35×
17Five BelowShopping3.95×
18NordstromShopping3.50×
19HandbagsFashion & Accessoires2.85×
20Beauty salonsBeauty & Wellness2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bluemercury audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bluemercury audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.07×
Price SensitivityPREMIUM2.86×
Luxury OrientationPREMIUM2.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bluemercury audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Risk AppetiteTHRILL0.89×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bluemercury's target market in United States?

Bluemercury's target market in United States covers an estimated 1,542,944 people, concentrated in New York and California.

02

What is the gender split and age of Bluemercury customers?

67.4% of the Bluemercury audience are female, 32.6% are male, with an average age of 43.7 years.

03

Which brands do Bluemercury fans like most?

Bluemercury fans show strongest brand affinity for Dredd (60.11×), Longchamp (28.32×), and Rick Owens (27.14×) over the country average.

04

Where do Bluemercury fans live in United States?

Bluemercury fans in United States are most concentrated in New York (reach ~300K), California (reach ~300K), and New Jersey (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bluemercury fans also like?

Beyond Bluemercury itself, the audience over-indexes on Longchamp (28.32×), Rick Owens (27.14×), LibreOffice (66×), and Key Food (23.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bluemercury audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bluemercury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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