Bluemercury Audience in United States

Bluemercury logo

Bluemercury has an estimated audience of 1,551,350 people in United States. 67.4% are female, 32.6% are male, average age 43.7. Top regions: New York, California, New Jersey. Top brand affinities: Lulu 黃路梓茵, Product design, Dog breed, Mothercare, Historic site.

The average Bluemercury fan in United States is 43.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Lulu 黃路梓茵, Product design, Dog breed, with strongest over-indexing on Lulu 黃路梓茵 (56.73× the country average). Demographically, the Bluemercury audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Beauty

Demographics of Bluemercury fans

Demographic split for Bluemercury audience in United States
MetricValue
Female67.4%
Male32.6%
Average age43.7
Estimated audience size1,551,350

Audience persona

The typical Bluemercury fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Bluemercury in United States
RegionReachAffinity
New York284,4593.28×
California266,7271.56×
New Jersey150,8473.82×
Illinois125,6272.43×
Texas120,3130.9×
Florida107,2631.02×
Massachusetts87,9842.88×
Pennsylvania74,6231.43×
Virginia73,7571.95×
Connecticut58,4203.75×
Maryland52,1021.95×
North Carolina46,5431×
Georgia40,4310.85×
South Carolina35,8981.54×
Washington31,2541×
Arizona26,6310.84×
Washington, District of Columbia26,5735.7×
Ohio24,1850.51×
Indiana22,3380.79×
Michigan16,7960.41×
Oregon16,7440.94×
Minnesota15,1050.68×
Wisconsin14,8820.64×
Louisiana14,8410.74×
Missouri12,7660.51×
Tennessee10,3330.33×
Colorado9,3750.38×
Nevada9,3550.62×
Alabama9,1590.42×
Oklahoma8,3750.49×
Rhode Island8,0051.62×
Kansas6,2320.51×
Kentucky4,6350.24×
New Hampshire3,5490.58×
Utah3,2630.23×
Arkansas3,1870.25×
Delaware3,1170.73×
Maine2,5950.47×
Iowa2,5520.2×
Mississippi2,5070.2×
Hawaii2,1370.32×
Vermont1,6720.61×
West Virginia1,5980.22×
Idaho1,5690.2×
Nebraska1,3580.17×
New Mexico1,3370.17×
Montana1,0390.24×
Alaska6040.18×
North Dakota4780.15×
Wyoming4490.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bluemercury audience
BrandAffinityCategory
Lulu 黃路梓茵56.73×Movies & TV
Product design3.64×Business & Career
Dog breed1.83×Pets & Animals
Mothercare4.72×Kids & Family
Historic site5.6×Arts & Culture
Goop6.59×Internet & Social Media
Governor of Michigan8.94×Politics & Society
Kendra Scott3.38×Fashion & Accessoires
Hibachi8.81×Food & Beverages
Elsword17.39×Games
Cambridge, Ontario54.05×Travel & Leisure
Fairy godmother7.56×Literature
Certified diabetes educator13.29×Business & Career
Cherish (group)10.72×Music & Radio
Nebraska Cornhuskers8.27×Sports
Lindy Hop9.7×Music & Radio
Google Home6.12×Technology & Electronics
Bugatti Chiron10×Cars & Mobility
edureka34.29×Business & Career
headspace8.54×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bluemercury audience
TraitClusterScore
IndulgenceJOY3.07
Luxury OrientationPREMIUM2.83
Price SensitivityPREMIUM2.45
Design AffinityPREMIUM2.36
Pet OwnershipJOY2.26
Family OrientationCONSERVATISM2.16

Worldwide distribution

Worldwide audience distribution share by country for Bluemercury
CountryShare
United States90.4%
Canada2.2%
United Kingdom1.7%

See Bluemercury audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does Bluemercury have in United States?

Bluemercury has an estimated audience of 1,551,350 people in United States, concentrated in New York and California.

What is the gender split and age of Bluemercury fans?

67.4% of Bluemercury fans are female, 32.6% are male, with an average age of 43.7 years.

Which brands do Bluemercury fans like most?

Bluemercury fans show strongest brand affinity for Lulu 黃路梓茵 (56.73×), Product design (3.64×), and Dog breed (1.83×) over the country average.

Where do Bluemercury fans live in United States?

Bluemercury fans in United States are most concentrated in New York (reach 284,459), California (reach 266,727), and New Jersey (reach 150,847). These three regions account for the largest share of the active audience.

What other brands do Bluemercury fans also like?

Beyond Bluemercury itself, the audience over-indexes on Product design (3.64×), Dog breed (1.83×), Mothercare (4.72×), and Historic site (5.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bluemercury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.