Bluemercury Audience in United States

Bluemercury has an estimated audience of 1,551,350 people in United States. 67.4% are female, 32.6% are male, average age 43.7. Top regions: New York, California, New Jersey. Top brand affinities: Google Maps, Capital One, Rick Owens, Circle K, Oscar Isaac.

The average Bluemercury fan in United States is 43.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Google Maps, Capital One, Rick Owens, with strongest over-indexing on Google Maps (8.93× the country average). Demographically, the Bluemercury audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Beauty

Demographics of Bluemercury fans

Demographic split for Bluemercury audience in United States
MetricValue
Female67.4%
Male32.6%
Average age43.7
Estimated audience size1,551,350

Audience persona

The typical Bluemercury fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Bluemercury in United States
RegionReachAffinity
New York284,4593.28×
California266,7271.56×
New Jersey150,8473.82×
Illinois125,6272.43×
Texas120,3130.9×
Florida107,2631.02×
Massachusetts87,9842.88×
Pennsylvania74,6231.43×
Virginia73,7571.95×
Connecticut58,4203.75×
Maryland52,1021.95×
North Carolina46,5431×
Georgia40,4310.85×
South Carolina35,8981.54×
Washington31,2541×
Arizona26,6310.84×
Washington, District of Columbia26,5735.7×
Ohio24,1850.51×
Indiana22,3380.79×
Michigan16,7960.41×
Oregon16,7440.94×
Minnesota15,1050.68×
Wisconsin14,8820.64×
Louisiana14,8410.74×
Missouri12,7660.51×
Tennessee10,3330.33×
Colorado9,3750.38×
Nevada9,3550.62×
Alabama9,1590.42×
Oklahoma8,3750.49×
Rhode Island8,0051.62×
Kansas6,2320.51×
Kentucky4,6350.24×
New Hampshire3,5490.58×
Utah3,2630.23×
Arkansas3,1870.25×
Delaware3,1170.73×
Maine2,5950.47×
Iowa2,5520.2×
Mississippi2,5070.2×
Hawaii2,1370.32×
Vermont1,6720.61×
West Virginia1,5980.22×
Idaho1,5690.2×
Nebraska1,3580.17×
New Mexico1,3370.17×
Montana1,0390.24×
Alaska6040.18×
North Dakota4780.15×
Wyoming4490.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bluemercury audience
BrandAffinityCategory
Google Maps8.93×Internet & Social Media
Capital One9.09×Business & Career
Rick Owens36.06×Fashion & Accessoires
Circle K12.95×Shopping
Oscar Isaac24.9×Movies & TV
Indeed.com7.04×Business & Career
Paperless Post38.69×Shopping
Sarah Jessica Parker22.11×Movies & TV
Kendra Scott17.03×Fashion & Accessoires
DuckDuckGo13.97×Internet & Social Media
Google News8.96×News
Jon Favreau32.34×Movies & TV
FC Bayern Munich9.96×Sports
Longchamp26.7×Fashion & Accessoires
Dredd51.64×Movies & TV
LibreOffice56.73×Technology & Electronics
CarGurus7.32×Cars & Mobility
Zoe Saldana17.02×Movies & TV
Enterprise Rent-A-Car7.4×Cars & Mobility
Khan Academy10×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bluemercury audience
TraitClusterScore
IndulgenceJOY3.07
Luxury OrientationPREMIUM2.83
Price SensitivityPREMIUM2.45
Design AffinityPREMIUM2.36
Pet OwnershipJOY2.26
Family OrientationCONSERVATISM2.16

Worldwide distribution

Worldwide audience distribution share by country for Bluemercury
CountryShare
United States90.4%
Canada2.2%
United Kingdom1.7%

See Bluemercury audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does Bluemercury have in United States?

Bluemercury has an estimated audience of 1,551,350 people in United States, concentrated in New York and California.

What is the gender split and age of Bluemercury fans?

67.4% of Bluemercury fans are female, 32.6% are male, with an average age of 43.7 years.

Which brands do Bluemercury fans like most?

Bluemercury fans show strongest brand affinity for Google Maps (8.93×), Capital One (9.09×), and Rick Owens (36.06×) over the country average.

Where do Bluemercury fans live in United States?

Bluemercury fans in United States are most concentrated in New York (reach 284,459), California (reach 266,727), and New Jersey (reach 150,847). These three regions account for the largest share of the active audience.

What other brands do Bluemercury fans also like?

Beyond Bluemercury itself, the audience over-indexes on Capital One (9.09×), Rick Owens (36.06×), Circle K (12.95×), and Oscar Isaac (24.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bluemercury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.