Rascasse Audience Intelligence

DermStore Target Market in United States

A data profile of the people who buy, follow and care about DermStore in United States — modelled from more than twelve digital signal sources. DermStore has an estimated audience of 990,646 people in United States.

#17among Beauty in United States#2433among Brand in United States#378in Shopping

The average DermStore fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Shopping · Type: Brand · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DermStore profile in United States.

Audience size
991K
in United States
Gender
81.7%♀
18.3% male
Age
43.4
average years
Country rank
#23817
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DermStore

81.7% are female, 18.3% are male, average age 43.4.

Fig. 02

Gender split

81.7%
Female
18.3%
Male
Demographic split for DermStore audience in United States
MetricValue
Female81.7%
Male18.3%
Average age43.4
Estimated audience size990,646
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the DermStore audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3921%
40-4926%
50+27%
Fig. 04

Worldwide distribution

87.1%

of the worldwide DermStore audience comes from United States.

Worldwide audience distribution share by country for DermStore
CountryShare
United States87.1%
United Kingdom2.7%
Canada2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DermStore audience in United States is strongest.

Fig. 05

Top regions by affinity

DermStore customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.98×
02New York~90K1.70×
03Massachusetts~30K1.55×
04Hawaii~7K1.54×
05California~200K1.50×
06Colorado~20K1.49×
07Washington~30K1.40×
08Connecticut~10K1.33×
09Illinois~40K1.31×
10New Jersey~30K1.24×
11Oregon~10K1.21×
12Virginia~30K1.18×
13Vermont~2K1.16×
14North Carolina~30K1.15×
15Montana~3K1.15×
16South Carolina~20K1.13×
17Minnesota~20K1.11×
18Rhode Island~3K1.10×
19New Hampshire~4K1.06×
20Maryland~20K1.05×
21Maine~4K1.05×
22Florida~70K1.03×
23Tennessee~20K0.98×
24Pennsylvania~30K0.95×
25Arizona~20K0.94×
26Texas~80K0.93×
27Georgia~30K0.93×
28Louisiana~10K0.91×
29Utah~8K0.90×
30Idaho~4K0.89×
31Alaska~2K0.88×
32Alabama~10K0.87×
33Nevada~8K0.86×
34Missouri~10K0.85×
35New Mexico~4K0.85×
36Kansas~6K0.83×
37Delaware~2K0.80×
38Kentucky~10K0.79×
39Wisconsin~10K0.76×
40North Dakota~2K0.76×
41Michigan~20K0.75×
42Indiana~10K0.70×
43Mississippi~6K0.70×
44Oklahoma~8K0.69×
45Iowa~6K0.69×
46South Dakota~2K0.69×
47Ohio~20K0.67×
48Arkansas~5K0.67×
49West Virginia~3K0.65×
50Nebraska~3K0.64×
Fig. 06

Affinity by region

Affinity by region — DermStore, United States
0.64×1.00×1.98×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for DermStore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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