Vanity Audience in United States

Vanity logo

Vanity has an estimated audience of 1,259,356 people in United States. 73.4% are female, 26.6% are male, average age 40.7. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Nationality, Historic site, Product design.

The average Vanity fan in United States is 40.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Nationality, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Vanity audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

Demographics of Vanity fans

Demographic split for Vanity audience in United States
MetricValue
Female73.4%
Male26.6%
Average age40.7
Estimated audience size1,259,356

Audience persona

The typical Vanity fan in United States is more female, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Vanity in United States
RegionReachAffinity
Texas169,1911.56×
California168,5881.22×
Florida89,7081.05×
New York68,4090.97×
Georgia48,7561.26×
Illinois48,6601.16×
Pennsylvania42,8721.01×
North Carolina42,1451.11×
Ohio40,9401.06×
New Jersey34,6381.08×
Arizona34,4611.34×
Michigan32,1280.98×
Virginia29,8380.97×
Tennessee28,1011.11×
Indiana25,3491.1×
Alabama23,2281.32×
Washington22,3000.88×
Massachusetts22,0130.89×
Maryland21,2470.98×
Missouri20,8631.03×
South Carolina20,4191.08×
Louisiana19,9331.23×
Colorado18,8400.95×
Kentucky18,3501.16×
Wisconsin17,0210.9×
Oklahoma16,9601.21×
Minnesota16,3490.91×
Connecticut13,6671.08×
Nevada12,8091.05×
Arkansas12,1611.17×
Mississippi12,1191.17×
Iowa11,5741.12×
Oregon11,4320.79×
Kansas11,2781.14×
Utah10,5790.94×
New Mexico7,5971.2×
Nebraska7,1961.14×
West Virginia6,4951.11×
Idaho5,2860.84×
Hawaii3,7980.7×
New Hampshire3,3530.68×
Rhode Island3,3530.84×
Maine3,2590.72×
Delaware2,8490.82×
Montana2,4310.7×
South Dakota2,4090.83×
Washington, District of Columbia2,3960.63×
North Dakota2,2570.87×
Alaska2,0620.77×
Vermont1,2590.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vanity audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵4.66×Movies & TV
Nationality2.82×Politics & Society
Historic site4.88×Arts & Culture
Product design2.13×Business & Career
Whataburger1.6×Food & Beverages
Penn & Teller7.24×Movies & TV
Carnival of Souls15.78×Movies & TV
JDSU2.19×Business & Career
Toros de Tijuana15.78×Sports
Kendra Scott1.74×Fashion & Accessoires
Nebraska Cornhuskers football2.13×Sports
Jawaharlal Nehru University15.78×Business & Career
Soldering iron1.82×Home & Garden
UK garage2.78×Music & Radio
Enfamil3.3×Kids & Family
Grammarly2.2×Business & Career
Staycation1.52×Home & Garden
Jesse Plemons1.56×Movies & TV
South Yorkshire6.35×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vanity audience
TraitClusterScore
Quality AwarenessPREMIUM2.34
IndividualismJOY1.63
DIY MentalityTHRILL1.55
Urban LifestyleOPEN1.53
Design AffinityPREMIUM1.43
Luxury OrientationPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Vanity
CountryShare
United States28.2%
Italy10.4%
Colombia7.7%

See Vanity audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does Vanity have in United States?

Vanity has an estimated audience of 1,259,356 people in United States, concentrated in Texas and California.

What is the gender split and age of Vanity fans?

73.4% of Vanity fans are female, 26.6% are male, with an average age of 40.7 years.

Which brands do Vanity fans like most?

Vanity fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (4.66×), and Nationality (2.82×) over the country average.

Where do Vanity fans live in United States?

Vanity fans in United States are most concentrated in Texas (reach 169,191), California (reach 168,588), and Florida (reach 89,708). These three regions account for the largest share of the active audience.

What other brands do Vanity fans also like?

Beyond Vanity itself, the audience over-indexes on Lulu 黃路梓茵 (4.66×), Nationality (2.82×), Historic site (4.88×), and Product design (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vanity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.