Rascasse Audience Intelligence

Mario (franchise) Audience in United States

A data profile of the people who buy, follow and care about Mario (franchise) in United States — modelled from more than twelve digital signal sources. Mario (franchise) has an estimated audience of 1,039,527 people in United States.

#262among Video / Board Game in United States#488in Games

The average Mario (franchise) fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rio 2, Super Mario Galaxy, Texas Longhorns, with strongest over-indexing on Rio 2 (303.28× the country average).

Demographically, the Mario (franchise) audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mario (franchise) fan in United States is more male, around 33.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Rio 2.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mario (franchise) profile in United States.

Audience size
1M
in United States
Gender
43.6%♀
56.4% male
Age
33.5
average years
Country rank
#23076
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mario (franchise) fans

43.6% are female, 56.4% are male, average age 33.5.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Mario (franchise) audience in United States
MetricValue
Female43.6%
Male56.4%
Average age33.5
Estimated audience size1,039,527
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Mario (franchise) audience in United States
Age bracketShare%
16-1928%
20-2929%
30-3924%
40-4910%
50+10%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Mario (franchise) audience comes from United States.

Worldwide audience distribution share by country for Mario (franchise)
CountryShare
United States20.6%
Brazil9.9%
Poland8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mario (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mario (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~10K2.62×
02North Carolina~40K1.25×
03Arizona~20K1.22×
04Kentucky~10K1.17×
05New Jersey~30K1.16×
06Connecticut~10K1.15×
07Texas~100K1.14×
08West Virginia~5K1.14×
09Mississippi~9K1.13×
10Nevada~10K1.11×
11New York~60K1.09×
12Alabama~20K1.09×
13Utah~10K1.09×
14Oregon~10K1.07×
15Oklahoma~10K1.07×
16Pennsylvania~30K1.05×
17Florida~70K1.04×
18Michigan~30K1.04×
19Washington~20K1.04×
20Massachusetts~20K1.04×
21Alaska~2K1.04×
22California~100K1.03×
23Louisiana~10K1.03×
24Arkansas~8K1.03×
25Indiana~20K1.02×
26South Carolina~20K1.01×
27Illinois~30K0.99×
28Maryland~20K0.98×
29Missouri~20K0.97×
30Minnesota~10K0.97×
31Georgia~30K0.96×
32Iowa~8K0.95×
33Rhode Island~3K0.95×
34Ohio~30K0.94×
35Virginia~20K0.94×
36Tennessee~20K0.92×
37Kansas~7K0.90×
38Nebraska~4K0.89×
39Wisconsin~10K0.87×
40Idaho~4K0.87×
41Delaware~2K0.83×
42North Dakota~2K0.83×
43South Dakota~2K0.81×
44Colorado~10K0.78×
45Hawaii~3K0.77×
46New Hampshire~3K0.74×
47Maine~2K0.69×
48Montana~2K0.68×
49Vermont~1K0.68×
50Washington, District of Columbia~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Mario (franchise), United States
0.64×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mario (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mario (franchise) audience
#·InterestCategoryAffinity×
01Rio 2Movies & TV303.28×
02Super Mario GalaxyGames94.59×
03Wii SportsGames65.98×
04Hyrule WarriorsGames47.47×
05Super Mario WorldGames41.50×
06The Lego MovieMovies & TV29.05×
07Texas LonghornsSports28.35×
08The NannyMovies & TV19.37×
09Sonic the Hedgehog (series)Games11.02×
10MonstersMovies & TV9.46×
11Super Mario Bros.Games9.17×
12Graphic novelLiterature8.36×
13ShrekMovies & TV8.09×
14Collectible card gameGames6.57×
15Anime and manga fandomLiterature4.69×
16GameStopGames4.14×
17PokémonGames4.05×
18Pizza HutFood & Beverages3.83×
19SubwayFood & Beverages3.42×
20Mobile gameGames3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mario (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mario (franchise) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.78×
Urban LifestyleOPEN1.44×
Need for SecurityCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mario (franchise) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mario (franchise) have in United States?

Mario (franchise) has an estimated audience of 1,039,527 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mario (franchise) fans?

43.6% of Mario (franchise) fans are female, 56.4% are male, with an average age of 33.5 years.

03

Which brands do Mario (franchise) fans like most?

Mario (franchise) fans show strongest brand affinity for Rio 2 (303.28×), Super Mario Galaxy (94.59×), and Texas Longhorns (28.35×) over the country average.

04

Where do Mario (franchise) fans live in United States?

Mario (franchise) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mario (franchise) fans also like?

Beyond Mario (franchise) itself, the audience over-indexes on Super Mario Galaxy (94.59×), Texas Longhorns (28.35×), Super Mario World (41.5×), and The Lego Movie (29.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Mario (franchise) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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