Mario (franchise) Audience in United States

Mario (franchise) logo

Mario (franchise) has an estimated audience of 988,726 people in United States. 43.6% are female, 56.4% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Hope For Paws, Israel, Dog breed, Captain America (1990 film), Home construction.

The average Mario (franchise) fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hope For Paws, Israel, Dog breed, with strongest over-indexing on Hope For Paws (71.48× the country average). Demographically, the Mario (franchise) audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Mario (franchise) fans

Demographic split for Mario (franchise) audience in United States
MetricValue
Female43.6%
Male56.4%
Average age33.5
Estimated audience size988,726

Audience persona

The typical Mario (franchise) fan in United States is more male, around 33.5 years old, with strong Risk Appetite tendencies and a notable affinity for Hope For Paws.

Top regions in United States

Top regions ranked by reach for Mario (franchise) in United States
RegionReachAffinity
California115,8291.07×
Texas101,0141.19×
Florida72,2281.08×
New York63,8211.16×
North Carolina38,9641.31×
Pennsylvania35,7461.07×
Illinois33,7261.02×
New Jersey30,2771.2×
Georgia29,7560.98×
Ohio28,8010.95×
Michigan27,7411.07×
Arizona24,9581.24×
Virginia23,2110.96×
Washington21,1341.07×
Massachusetts20,6731.06×
Tennessee18,7380.94×
Indiana18,4871.02×
Maryland16,8990.99×
Missouri15,6230.98×
South Carolina15,1851.02×
Alabama14,9181.08×
Kentucky14,4871.17×
Minnesota13,5280.95×
New Mexico13,0872.64×
Louisiana13,0331.02×
Wisconsin12,8910.87×
Colorado12,4630.8×
Oregon12,1861.08×
Oklahoma11,6871.06×
Connecticut11,4661.16×
Nevada10,5311.1×
Utah9,6781.09×
Mississippi9,0611.11×
Arkansas8,1821×
Iowa7,7870.96×
Kansas6,9850.9×
West Virginia5,0751.1×
Nebraska4,3210.87×
Idaho4,1610.84×
Hawaii3,1580.74×
Rhode Island2,8330.9×
New Hampshire2,7910.72×
Maine2,3860.67×
Delaware2,1950.8×
Alaska2,0190.95×
Washington, District of Columbia1,9020.64×
Montana1,7730.65×
South Dakota1,6460.72×
North Dakota1,5140.75×
Vermont1,1200.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mario (franchise) audience
BrandAffinityCategory
Hope For Paws71.48×Pets & Animals
Israel4.99×Travel & Leisure
Dog breed1.92×Pets & Animals
Captain America (1990 film)6.39×Movies & TV
Home construction1.81×Home & Garden
Combat sport1.68×Sports
Arnold Palmer6.4×Sports
Nationality2.18×Politics & Society
3D printing2.55×Technology & Electronics
Monogram3.78×Home & Garden
Jeep Grand Cherokee (WJ)5.75×Cars & Mobility
Keith Stanfield5.98×Movies & TV
Staycation2.92×Home & Garden
Grinch3.48×Movies & TV
edureka29.8×Business & Career
Historic site3.16×Arts & Culture
Wikia2.49×Internet & Social Media
Yeo Jin-goo19.73×Movies & TV
Vocal harmony3.15×Music & Radio
Panama2.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mario (franchise) audience
TraitClusterScore
Risk AppetiteTHRILL1.71
LGBTQ+ IdentityOPEN1.41
ExtroversionTHRILL1.41
Social Media UsageJOY1.34
Urban LifestyleOPEN1.33
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Mario (franchise)
CountryShare
United States19.9%
Brazil9.5%
Poland8.4%

See Mario (franchise) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Mario (franchise) have in United States?

Mario (franchise) has an estimated audience of 988,726 people in United States, concentrated in California and Texas.

What is the gender split and age of Mario (franchise) fans?

43.6% of Mario (franchise) fans are female, 56.4% are male, with an average age of 33.5 years.

Which brands do Mario (franchise) fans like most?

Mario (franchise) fans show strongest brand affinity for Hope For Paws (71.48×), Israel (4.99×), and Dog breed (1.92×) over the country average.

Where do Mario (franchise) fans live in United States?

Mario (franchise) fans in United States are most concentrated in California (reach 115,829), Texas (reach 101,014), and Florida (reach 72,228). These three regions account for the largest share of the active audience.

What other brands do Mario (franchise) fans also like?

Beyond Mario (franchise) itself, the audience over-indexes on Israel (4.99×), Dog breed (1.92×), Captain America (1990 film) (6.39×), and Home construction (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.