Bleachers Audience in United States

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Bleachers has an estimated audience of 637,300 people in United States. 40.6% are female, 59.4% are male, average age 39.3. Top regions: Illinois, California, Texas. Top brand affinities: Home equity, Cass County, Missouri, Alaska, Tuscany, Glossier.

The average Bleachers fan in United States is 39.3 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Home equity, Cass County, Missouri, Alaska, with strongest over-indexing on Home equity (6.72× the country average). Demographically, the Bleachers audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Bleachers fans

Demographic split for Bleachers audience in United States
MetricValue
Female40.6%
Male59.4%
Average age39.3
Estimated audience size637,300

Audience persona

The typical Bleachers fan in United States is more male, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Bleachers in United States
RegionReachAffinity
Illinois152,1457.17×
California87,5421.25×
Texas54,4900.99×
New York48,2871.36×
Florida37,0590.86×
Pennsylvania32,3261.51×
Ohio24,0271.22×
New Jersey21,2381.31×
North Carolina16,0840.84×
Virginia15,4250.99×
Massachusetts15,1801.21×
Georgia14,5760.74×
Washington13,5911.06×
Indiana13,4511.16×
Arizona12,9591×
Michigan12,9020.77×
Connecticut12,2351.91×
Maryland11,0601.01×
Wisconsin10,8811.13×
Tennessee10,8160.85×
Missouri10,5401.03×
Minnesota10,1731.11×
Colorado9,6890.96×
Utah9,6201.69×
Kansas8,7491.74×
Oregon7,3511.01×
Kentucky6,5810.82×
South Carolina6,5310.68×
Alabama6,4220.72×
Iowa6,3771.21×
Louisiana5,8810.72×
Oklahoma5,4760.77×
Nevada4,8660.79×
Nebraska3,9281.23×
Arkansas3,4360.65×
Mississippi3,3920.65×
Idaho2,8670.9×
Washington, District of Columbia2,8351.48×
New Mexico2,5380.79×
Hawaii2,5160.92×
Delaware2,2471.28×
West Virginia2,1830.74×
New Hampshire1,8560.74×
North Dakota1,8341.4×
Maine1,7690.77×
Rhode Island1,7650.87×
Montana1,6020.91×
South Dakota1,3560.92×
Alaska8850.65×
Vermont8790.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bleachers audience
BrandAffinityCategory
Home equity6.72×Home & Garden
Cass County, Missouri18.69×Travel & Leisure
Alaska2.4×Travel & Leisure
Tuscany8.52×Travel & Leisure
Glossier6.42×Beauty & Wellness
JibJab6.62×Internet & Social Media
Minnesota1.9×Travel & Leisure
Berks County, Pennsylvania11.83×Travel & Leisure
Monogram3.64×Home & Garden
Home staging4.82×Home & Garden
Gloria6.49×Music & Radio
3D printing1.88×Technology & Electronics
JDSU2.21×Business & Career
Nebraska Cornhuskers football2.53×Sports
Staycation2.14×Home & Garden
Nebraska1.76×Travel & Leisure
Yahoo Sports Fantasy4.41×
Google Photos1.51×Technology & Electronics
Celtic mythology5.5×Arts & Culture
Charlamagne Tha God5.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bleachers audience
TraitClusterScore
Early Adopter MentalityPOWER1.19
DIY MentalityTHRILL1.06
IndividualismJOY1.01
Sports ActivityPOWER0.99
Career OrientationPOWER0.95
Pet OwnershipJOY0.94

Worldwide distribution

Worldwide audience distribution share by country for Bleachers
CountryShare
United States56.0%
United Kingdom6.3%
Canada3.8%

See Bleachers audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Bleachers have in United States?

Bleachers has an estimated audience of 637,300 people in United States, concentrated in Illinois and California.

What is the gender split and age of Bleachers fans?

40.6% of Bleachers fans are female, 59.4% are male, with an average age of 39.3 years.

Which brands do Bleachers fans like most?

Bleachers fans show strongest brand affinity for Home equity (6.72×), Cass County, Missouri (18.69×), and Alaska (2.4×) over the country average.

Where do Bleachers fans live in United States?

Bleachers fans in United States are most concentrated in Illinois (reach 152,145), California (reach 87,542), and Texas (reach 54,490). These three regions account for the largest share of the active audience.

What other brands do Bleachers fans also like?

Beyond Bleachers itself, the audience over-indexes on Cass County, Missouri (18.69×), Alaska (2.4×), Tuscany (8.52×), and Glossier (6.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bleachers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.