A data profile of the people who buy, follow and care about Bleachers in United States — modelled from more than twelve digital signal sources. Bleachers has an estimated audience of 1,036,447 people in United States.
The average Bleachers fan in United States is 39.3 years old, more male, and lives primarily in Illinois.
The audience is concentrated in Illinois, California, Texas.
Top brand affinities include Peter Dinklage, Emilia Clarke, Aloe Blacc, with strongest over-indexing on Peter Dinklage (61.05× the country average).
Demographically, the Bleachers audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bleachers fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Peter Dinklage.
The key figures that characterise the Bleachers profile in United States.
40.6% are female, 59.4% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 39.3 |
| Estimated audience size | 1,036,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
Where the Bleachers audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Illinois | ~100K | 4.85× | |
| 02 | Connecticut | ~20K | 2.37× | |
| 03 | Kansas | ~10K | 2.24× | |
| 04 | Massachusetts | ~20K | 1.42× | |
| 05 | Washington, District of Columbia | ~3K | 1.37× | |
| 06 | Utah | ~8K | 1.36× | |
| 07 | New York | ~50K | 1.32× | |
| 08 | Pennsylvania | ~30K | 1.32× | |
| 09 | North Dakota | ~2K | 1.28× | |
| 10 | New Jersey | ~20K | 1.27× | |
| 11 | Iowa | ~6K | 1.22× | |
| 12 | California | ~80K | 1.18× | |
| 13 | Minnesota | ~10K | 1.17× | |
| 14 | Hawaii | ~3K | 1.15× | |
| 15 | Delaware | ~2K | 1.15× | |
| 16 | Ohio | ~20K | 1.13× | |
| 17 | Nebraska | ~4K | 1.11× | |
| 18 | Wisconsin | ~10K | 1.10× | |
| 19 | Oregon | ~8K | 1.06× | |
| 20 | Washington | ~10K | 1.05× | |
| 21 | Indiana | ~10K | 1.05× | |
| 22 | Virginia | ~20K | 1.03× | |
| 23 | Maryland | ~10K | 1.02× | |
| 24 | Missouri | ~10K | 1.01× | |
| 25 | Texas | ~50K | 1.00× | |
| 26 | South Dakota | ~1K | 0.97× | |
| 27 | Arizona | ~10K | 0.95× | |
| 28 | Colorado | ~10K | 0.95× | |
| 29 | Rhode Island | ~2K | 0.95× | |
| 30 | Maine | ~2K | 0.91× | |
| 31 | North Carolina | ~20K | 0.89× | |
| 32 | Idaho | ~3K | 0.89× | |
| 33 | Vermont | <1K | 0.89× | |
| 34 | Nevada | ~5K | 0.87× | |
| 35 | Kentucky | ~7K | 0.86× | |
| 36 | Alaska | ~1K | 0.86× | |
| 37 | New Hampshire | ~2K | 0.84× | |
| 38 | New Mexico | ~3K | 0.83× | |
| 39 | Florida | ~40K | 0.82× | |
| 40 | Tennessee | ~10K | 0.82× | |
| 41 | Alabama | ~7K | 0.82× | |
| 42 | West Virginia | ~2K | 0.82× | |
| 43 | Oklahoma | ~6K | 0.81× | |
| 44 | Montana | ~1K | 0.81× | |
| 45 | Michigan | ~10K | 0.80× | |
| 46 | Louisiana | ~6K | 0.78× | |
| 47 | Georgia | ~20K | 0.77× | |
| 48 | Mississippi | ~4K | 0.73× | |
| 49 | South Carolina | ~7K | 0.72× | |
| 50 | Arkansas | ~4K | 0.71× |
The strongest cross-interests of the Bleachers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aloe Blacc | Music & Radio | 195.50× | ||
| 02 | Californication (TV series) | Movies & TV | 98.33× | ||
| 03 | Peter Dinklage | Movies & TV | 61.05× | ||
| 04 | Emilia Clarke | Movies & TV | 40.74× | ||
| 05 | Donkey Kong | Games | 37.42× | ||
| 06 | Jimmy Eat World | Music & Radio | 29.17× | ||
| 07 | Lily Allen | Music & Radio | 26.31× | ||
| 08 | Firefox | Internet & Social Media | 21.93× | ||
| 09 | Jeremy Allen White | Movies & TV | 20.00× | ||
| 10 | Emmy Rossum | Movies & TV | 20.00× | ||
| 11 | Cameron Monaghan | Movies & TV | 20.00× | ||
| 12 | Warwick Davis | Movies & TV | 20.00× | ||
| 13 | Colin Farrell | Movies & TV | 19.40× | ||
| 14 | Sia | Music & Radio | 16.79× | ||
| 15 | Goo Goo Dolls | Music & Radio | 14.07× | ||
| 16 | Green Day | Music & Radio | 12.97× | ||
| 17 | Mortal Kombat | Games | 12.35× | ||
| 18 | Chicago Cubs | Sports | 8.80× | ||
| 19 | Lindsay Lohan | Movies & TV | 8.06× | ||
| 20 | Hailee Steinfeld | Movies & TV | 7.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.64× | |
| Convenience Orientation | PREMIUM | 1.44× | |
| Individualism | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| Mindfulness | BALANCE | 0.70× | |
| Design Affinity | PREMIUM | 0.74× |
Bleachers has an estimated audience of 1,036,447 people in United States, concentrated in Illinois and California.
40.6% of Bleachers fans are female, 59.4% are male, with an average age of 39.3 years.
Bleachers fans show strongest brand affinity for Peter Dinklage (61.05×), Emilia Clarke (40.74×), and Aloe Blacc (195.5×) over the country average.
Bleachers fans in United States are most concentrated in Illinois (reach ~100K), California (reach ~80K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Bleachers itself, the audience over-indexes on Emilia Clarke (40.74×), Aloe Blacc (195.5×), Californication (TV series) (98.33×), and Lily Allen (26.31×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bleachers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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