Rascasse Audience Intelligence

NBA draft lottery Audience in United States

A data profile of the people who buy, follow and care about NBA draft lottery in United States — modelled from more than twelve digital signal sources. NBA draft lottery has an estimated audience of 435,698 people in United States.

#566among Basketball in United States#492among Event in United States#3908in Sports

The average NBA draft lottery fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Luka Dončić, Charles Barkley, DeMar DeRozan, with strongest over-indexing on Luka Dončić (43.47× the country average).

Demographically, the NBA draft lottery audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NBA draft lottery fan in United States is more male, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Luka Dončić.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NBA draft lottery profile in United States.

Audience size
436K
in United States
Gender
15.2%♀
84.8% male
Age
38.9
average years
Country rank
#39664
Event in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NBA draft lottery fans

15.2% are female, 84.8% are male, average age 38.9.

Fig. 02

Gender split

15.2%
Female
84.8%
Male
Demographic split for NBA draft lottery audience in United States
MetricValue
Female15.2%
Male84.8%
Average age38.9
Estimated audience size435,698
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the NBA draft lottery audience in United States
Age bracketShare%
16-1927%
20-2914%
30-3917%
40-4917%
50+25%
Fig. 04

Worldwide distribution

60.6%

of the worldwide NBA draft lottery audience comes from United States.

Worldwide audience distribution share by country for NBA draft lottery
CountryShare
United States60.6%
United Kingdom5.8%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NBA draft lottery audience in United States is strongest.

Fig. 05

Top regions by affinity

NBA draft lottery fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~20K2.89×
02Utah~10K2.83×
03Oregon~10K2.18×
04Oklahoma~8K1.73×
05Michigan~20K1.72×
06Wisconsin~10K1.62×
07Washington, District of Columbia~2K1.58×
08Illinois~20K1.56×
09Maryland~10K1.32×
10Texas~40K1.19×
11North Carolina~10K1.15×
12Georgia~10K1.12×
13Virginia~10K1.11×
14Tennessee~9K1.10×
15Connecticut~5K1.07×
16Kentucky~5K1.02×
17New York~20K0.99×
18New Jersey~10K0.98×
19Arkansas~3K0.98×
20California~40K0.97×
21Massachusetts~8K0.96×
22Pennsylvania~10K0.88×
23Ohio~10K0.88×
24Delaware~1K0.88×
25Minnesota~5K0.87×
26Kansas~3K0.87×
27North Dakota<1K0.87×
28Iowa~3K0.85×
29Idaho~2K0.84×
30Maine~1K0.83×
31Rhode Island~1K0.83×
32South Dakota<1K0.83×
33Louisiana~4K0.82×
34Nevada~3K0.82×
35Arizona~7K0.79×
36South Carolina~5K0.79×
37Mississippi~3K0.79×
38Hawaii~1K0.79×
39Missouri~5K0.76×
40Florida~20K0.75×
41West Virginia~1K0.75×
42New Hampshire~1K0.75×
43Vermont<1K0.75×
44Nebraska~2K0.74×
45Montana<1K0.74×
46Alaska<1K0.74×
47Washington~6K0.73×
48Colorado~5K0.70×
49Alabama~4K0.68×
50New Mexico~1K0.59×
Fig. 06

Affinity by region

Affinity by region — NBA draft lottery, United States
0.59×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NBA draft lottery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NBA draft lottery audience
#·InterestCategoryAffinity×
01DeMar DeRozanSports96.04×
02Charles BarkleySports64.90×
03NBA draftSports52.94×
04Freddy vs. JasonMovies & TV51.59×
05Dennis RodmanSports48.13×
06NBA StoreShopping45.83×
07Luka DončićSports43.47×
08NBA League PassSports37.65×
09Damian LillardSports35.90×
10Magic JohnsonSports31.47×
11Giannis AntetokounmpoSports22.51×
12NBA Summer LeagueSports21.28×
13United States national football teamSports20.71×
14Kawhi LeonardSports17.46×
15Carmelo AnthonySports15.42×
16Klay ThompsonSports12.81×
17Olympic sportsSports12.70×
18Megan FoxMovies & TV12.38×
19ArrowMovies & TV9.50×
20Aaron RodgersSports7.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NBA draft lottery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NBA draft lottery audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.15×
Convenience OrientationPREMIUM1.88×
Career OrientationPOWER1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NBA draft lottery audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.52×
CreativityOPEN0.63×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NBA draft lottery have in United States?

NBA draft lottery has an estimated audience of 435,698 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NBA draft lottery fans?

15.2% of NBA draft lottery fans are female, 84.8% are male, with an average age of 38.9 years.

03

Which brands do NBA draft lottery fans like most?

NBA draft lottery fans show strongest brand affinity for Luka Dončić (43.47×), Charles Barkley (64.9×), and DeMar DeRozan (96.04×) over the country average.

04

Where do NBA draft lottery fans live in United States?

NBA draft lottery fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do NBA draft lottery fans also like?

Beyond NBA draft lottery itself, the audience over-indexes on Charles Barkley (64.9×), DeMar DeRozan (96.04×), Giannis Antetokounmpo (22.51×), and Dennis Rodman (48.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See NBA draft lottery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA draft lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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