NBA draft lottery Audience in United States

NBA draft lottery logo

NBA draft lottery has an estimated audience of 421,127 people in United States. 15.2% are female, 84.8% are male, average age 38.9. Top regions: Texas, California, Michigan. Top brand affinities: DeMar DeRozan, NBA draft, Luka Dončić, NBA League Pass, Charles Barkley.

The average NBA draft lottery fan in United States is 38.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Michigan. Top brand affinities include DeMar DeRozan, NBA draft, Luka Dončić, with strongest over-indexing on DeMar DeRozan (67.95× the country average). Demographically, the NBA draft lottery audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of NBA draft lottery fans

Demographic split for NBA draft lottery audience in United States
MetricValue
Female15.2%
Male84.8%
Average age38.9
Estimated audience size421,127

Audience persona

The typical NBA draft lottery fan in United States is more male, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for DeMar DeRozan.

Top regions in United States

Top regions ranked by reach for NBA draft lottery in United States
RegionReachAffinity
Texas52,4451.45×
California48,0391.04×
Michigan26,3842.4×
New York25,5311.08×
Florida20,3830.71×
Illinois20,1071.43×
North Carolina16,6221.31×
Pennsylvania15,1091.07×
Georgia14,8161.14×
Oregon14,4412.99×
Virginia12,2591.2×
Ohio12,2540.94×
New Jersey10,5880.99×
Tennessee9,7291.15×
Maryland9,7281.34×
Utah9,0792.41×
Massachusetts7,9440.96×
Indiana7,5700.98×
Washington7,5470.89×
Kentucky5,7361.09×
Oklahoma5,5881.19×
Wisconsin5,5000.87×
Connecticut5,3251.26×
South Carolina5,3190.84×
Arizona5,0200.58×
Minnesota4,9790.83×
Colorado4,9350.74×
Louisiana4,5220.83×
Missouri4,1800.62×
Nevada3,4790.85×
Mississippi2,9390.85×
Alabama2,7960.48×
Arkansas2,6960.78×
Iowa2,6180.75×
Kansas2,3070.7×
Washington, District of Columbia2,1321.68×
Idaho1,5790.75×
Hawaii1,4320.79×
Nebraska1,3540.64×
New Hampshire1,3370.81×
West Virginia1,3310.68×
Maine1,2220.81×
Rhode Island1,0910.81×
New Mexico1,0880.51×
Delaware1,0830.93×
Montana7810.67×
South Dakota6560.67×
North Dakota6390.74×
Vermont4870.66×
Alaska4630.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBA draft lottery audience
BrandAffinityCategory
DeMar DeRozan67.95×Sports
NBA draft50.71×Sports
Luka Dončić23.81×Sports
NBA League Pass37.73×Sports
Charles Barkley35.6×Sports
Giannis Antetokounmpo20.16×Sports
Carmelo Anthony23.04×Sports
Duke Blue Devils men's basketball15.89×Sports
Damian Lillard25.29×Sports
Dennis Rodman24.47×Sports
Megan Fox12.21×Movies & TV
Chris Paul20.63×Sports
Larry Bird19.09×Sports
Magic Johnson20.52×Sports
NBA Summer League23.12×Sports
NBA Store30.94×Shopping
Los Angeles Lakers5.73×Sports
Freddy vs. Jason35.36×Movies & TV
Uniqlo8.94×Shopping
LeBron James6.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBA draft lottery audience
TraitClusterScore
Luxury OrientationPREMIUM2.28
Early Adopter MentalityPOWER1.95
LGBTQ+ IdentityOPEN1.5
Family OrientationCONSERVATISM1.41
Quality AwarenessPREMIUM1.41
Convenience OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for NBA draft lottery
CountryShare
United States60.5%
United Kingdom6.1%
Brazil5.6%

See NBA draft lottery audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does NBA draft lottery have in United States?

NBA draft lottery has an estimated audience of 421,127 people in United States, concentrated in Texas and California.

What is the gender split and age of NBA draft lottery fans?

15.2% of NBA draft lottery fans are female, 84.8% are male, with an average age of 38.9 years.

Which brands do NBA draft lottery fans like most?

NBA draft lottery fans show strongest brand affinity for DeMar DeRozan (67.95×), NBA draft (50.71×), and Luka Dončić (23.81×) over the country average.

Where do NBA draft lottery fans live in United States?

NBA draft lottery fans in United States are most concentrated in Texas (reach 52,445), California (reach 48,039), and Michigan (reach 26,384). These three regions account for the largest share of the active audience.

What other brands do NBA draft lottery fans also like?

Beyond NBA draft lottery itself, the audience over-indexes on NBA draft (50.71×), Luka Dončić (23.81×), NBA League Pass (37.73×), and Charles Barkley (35.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA draft lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.