Pixel Audience in Germany
Pixel has an estimated audience of 861,270 people in Germany. 38.7% are female, 61.3% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: 28 Days Later, Flickr, Satire, Bob Odenkirk, German television comedy.
The average Pixel fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include 28 Days Later, Flickr, Satire, with strongest over-indexing on 28 Days Later (20× the country average). Demographically, the Pixel audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Pixel fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 36.3 |
| Estimated audience size | 861,270 |
Audience persona
The typical Pixel fan in Germany is more male, around 36.3 years old, with strong Sports Activity tendencies and a notable affinity for 28 Days Later.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 196,480 | 1.04× |
| Bayern | 143,084 | 1.03× |
| Baden-Württemberg | 120,242 | 1.02× |
| Hessen | 102,485 | 1.56× |
| Niedersachsen | 81,606 | 0.98× |
| Rheinland-Pfalz | 41,775 | 0.97× |
| Berlin | 41,014 | 1.07× |
| Sachsen | 40,705 | 0.96× |
| Schleswig-Holstein | 29,131 | 0.94× |
| Brandenburg | 24,164 | 0.9× |
| Sachsen-Anhalt | 20,199 | 0.91× |
| Thüringen | 20,117 | 0.92× |
| Hamburg | 17,269 | 0.89× |
| Mecklenburg-Vorpommern | 14,864 | 0.9× |
| Saarland | 9,334 | 0.88× |
| Bremen | 7,548 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 28 Days Later | 20× | Movies & TV |
| Flickr | 17.34× | Internet & Social Media |
| Satire | 7.99× | Literature |
| Bob Odenkirk | 20× | Movies & TV |
| German television comedy | 7.77× | Movies & TV |
| Headphones | 7.17× | Technology & Electronics |
| Country rap | 6.47× | Music & Radio |
| Tagesschau | 2.08× | Movies & TV |
| Lithium-ion battery | 24× | Technology & Electronics |
| Capture One | 20× | Technology & Electronics |
| Western Union | 4.23× | Business & Career |
| Pets | 1.71× | Pets & Animals |
| Jennifer Love Hewitt | 8.59× | Movies & TV |
| Allgäu | 5.13× | Travel & Leisure |
| Automobiles | 1.73× | Cars & Mobility |
| James Franco | 10.15× | Movies & TV |
| Wireless LAN | 6.23× | Technology & Electronics |
| 500px | 11.19× | Internet & Social Media |
| Spiegel Online | 1.75× | News |
| Saturn (store) | 2.74× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.45 |
| Early Adopter Mentality | POWER | 1.43 |
| DIY Mentality | THRILL | 1.39 |
| Sustainability | BALANCE | 1.36 |
| Need for Security | CONSERVATISM | 1.35 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 5.2% |
| Italy | 4.1% |
See Pixel audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pixel have in Germany?
Pixel has an estimated audience of 861,270 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pixel fans?
38.7% of Pixel fans are female, 61.3% are male, with an average age of 36.3 years.
Which brands do Pixel fans like most?
Pixel fans show strongest brand affinity for 28 Days Later (20×), Flickr (17.34×), and Satire (7.99×) over the country average.
Where do Pixel fans live in Germany?
Pixel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 196,480), Bayern (reach 143,084), and Baden-Württemberg (reach 120,242). These three regions account for the largest share of the active audience.
What other brands do Pixel fans also like?
Beyond Pixel itself, the audience over-indexes on Flickr (17.34×), Satire (7.99×), Bob Odenkirk (20×), and German television comedy (7.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pixel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.