Rascasse Audience Intelligence

Pixel Audience in United States

A data profile of the people who buy, follow and care about Pixel in United States — modelled from more than twelve digital signal sources. Pixel has an estimated audience of 4,760,574 people in United States.

#3896among Topic in United States#93in Internet & Social Media

The average Pixel fan in United States is 35.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, AutoZone, Digital photography, with strongest over-indexing on Micro Center (5.13× the country average).

Demographically, the Pixel audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pixel fan in United States is balanced, around 35.2 years old, with strong Need for Security tendencies and a notable affinity for Micro Center.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pixel profile in United States.

Audience size
4.8M
in United States
Gender
45.3%♀
54.7% male
Age
35.2
average years
Country rank
#6981
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pixel fans

45.3% are female, 54.7% are male, average age 35.2.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Pixel audience in United States
MetricValue
Female45.3%
Male54.7%
Average age35.2
Estimated audience size4,760,574
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Pixel audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Pixel audience comes from United States.

Worldwide audience distribution share by country for Pixel
CountryShare
United States14.6%
Japan5.2%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pixel audience in United States is strongest.

Fig. 05

Top regions by affinity

Pixel fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.23×
02Utah~50K1.23×
03Washington~100K1.19×
04Kansas~40K1.19×
05Texas~500K1.13×
06Oregon~60K1.13×
07Virginia~100K1.12×
08Idaho~30K1.12×
09Oklahoma~60K1.10×
10South Dakota~10K1.09×
11Missouri~80K1.08×
12Louisiana~70K1.08×
13Arizona~100K1.07×
14Indiana~90K1.05×
15New Mexico~30K1.05×
16Wisconsin~70K1.04×
17Iowa~40K1.04×
18North Dakota~10K1.04×
19Arkansas~40K1.03×
20Alaska~10K1.02×
21Kentucky~60K1.01×
22New York~300K1.00×
23Michigan~100K1.00×
24New Jersey~100K1.00×
25Colorado~80K1.00×
26Montana~10K1.00×
27Ohio~100K0.99×
28Florida~300K0.98×
29Pennsylvania~200K0.98×
30Illinois~200K0.98×
31North Carolina~100K0.98×
32Nevada~50K0.98×
33Nebraska~20K0.98×
34Tennessee~90K0.97×
35Georgia~100K0.96×
36Minnesota~60K0.95×
37West Virginia~20K0.94×
38South Carolina~70K0.93×
39Hawaii~20K0.92×
40Alabama~60K0.91×
41New Hampshire~20K0.90×
42Maine~20K0.90×
43Maryland~70K0.89×
44Connecticut~40K0.89×
45Massachusetts~80K0.87×
46Rhode Island~10K0.86×
47Mississippi~30K0.85×
48Vermont~7K0.85×
49Delaware~10K0.84×
50Washington, District of Columbia~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Pixel, United States
0.78×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pixel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pixel audience
#·InterestCategoryAffinity×
01Apple PayTechnology & Electronics5.52×
02Micro CenterShopping5.13×
03Digital cameraTechnology & Electronics3.73×
04Web serverTechnology & Electronics2.76×
05LinuxTechnology & Electronics2.71×
06Minnesota WildSports2.49×
07Harbor Freight ToolsHome & Garden2.43×
08Digital photographyBusiness & Career2.41×
09Manchester City F.C.Sports2.29×
10Ace HardwareHome & Garden2.07×
11Advance Auto PartsCars & Mobility1.95×
12Drudge ReportSports1.88×
13O'Reilly Auto PartsCars & Mobility1.87×
14AutoZoneCars & Mobility1.86×
15Board gamesGames1.77×
16MenardsHome & Garden1.75×
17InnovationBusiness & Career1.73×
18PowerballGames1.70×
19CarMaxCars & Mobility1.56×
20PokémonGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pixel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pixel audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.50×
IndulgenceJOY1.48×
Early Adopter MentalityPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pixel audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
MindfulnessBALANCE0.79×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pixel have in United States?

Pixel has an estimated audience of 4,760,574 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pixel fans?

45.3% of Pixel fans are female, 54.7% are male, with an average age of 35.2 years.

03

Which brands do Pixel fans like most?

Pixel fans show strongest brand affinity for Micro Center (5.13×), AutoZone (1.86×), and Digital photography (2.41×) over the country average.

04

Where do Pixel fans live in United States?

Pixel fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pixel fans also like?

Beyond Pixel itself, the audience over-indexes on AutoZone (1.86×), Digital photography (2.41×), Linux (2.71×), and Digital camera (3.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Pixel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pixel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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