Pixel Audience in United States

Pixel has an estimated audience of 4,760,574 people in United States. 45.3% are female, 54.7% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, Apple Pay, AutoZone, Digital camera, Manchester City F.C..

The average Pixel fan in United States is 35.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, Apple Pay, AutoZone, with strongest over-indexing on Micro Center (6.09× the country average). Demographically, the Pixel audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Pixel fans

Demographic split for Pixel audience in United States
MetricValue
Female45.3%
Male54.7%
Average age35.2
Estimated audience size4,760,574

Audience persona

The typical Pixel fan in United States is balanced, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Pixel in United States
RegionReachAffinity
California641,1111.22×
Texas487,3671.19×
Florida332,2791.03×
New York276,1421.04×
Illinois160,0431.01×
Pennsylvania156,7170.98×
Ohio148,8421.01×
Georgia144,4130.98×
North Carolina141,3890.99×
Virginia133,7841.15×
Michigan132,1901.06×
Washington123,9421.3×
New Jersey121,2641×
Arizona108,6541.12×
Tennessee96,8051.01×
Indiana89,5001.03×
Missouri87,0431.13×
Massachusetts85,7140.91×
Colorado78,8281.05×
Maryland74,5490.91×
Wisconsin74,4681.04×
Minnesota66,8430.98×
Oregon65,5571.2×
South Carolina64,7840.9×
Alabama58,6790.88×
Kentucky58,0860.97×
Oklahoma57,7341.09×
Utah52,3571.23×
Louisiana50,2990.82×
Kansas45,0211.2×
Nevada44,8680.97×
Connecticut42,0600.88×
Iowa40,2371.03×
Arkansas39,9421.02×
Mississippi31,9660.82×
Idaho26,4411.11×
Nebraska23,5630.99×
New Mexico23,2430.97×
West Virginia20,4550.92×
Hawaii19,4660.95×
New Hampshire17,1230.91×
Maine15,6490.92×
Montana13,0580.99×
Rhode Island12,4450.82×
Washington, District of Columbia11,7510.82×
South Dakota10,5940.96×
Delaware10,4190.79×
North Dakota9,8041×
Alaska9,7890.96×
Vermont6,7670.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pixel audience
BrandAffinityCategory
Micro Center6.09×Shopping
Apple Pay12.87×Technology & Electronics
AutoZone2.31×Cars & Mobility
Digital camera4.97×Technology & Electronics
Manchester City F.C.4.75×Sports
Manchester United F.C.3.22×Sports
Digital photography2.25×Business & Career
Powerball1.76×Games
Standup paddleboarding3.62×Sports
Streetwear2.05×Fashion & Accessoires
Livemusic2.09×Music & Radio
Art exhibition2.71×Arts & Culture
T-Mobile1.52×Technology & Electronics
Dentistry2.1×Business & Career
Advance Auto Parts2.4×Cars & Mobility
Computer hardware2.24×Technology & Electronics
Menards1.83×Home & Garden
League of Legends2.95×Games
O'Reilly Auto Parts2.24×Cars & Mobility
Contemporary art2.12×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pixel audience
TraitClusterScore
Early Adopter MentalityPOWER1.57
LGBTQ+ IdentityOPEN1.54
Luxury OrientationPREMIUM1.48
ExtroversionTHRILL1.34
Need for SecurityCONSERVATISM1.31
TravellingTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Pixel
CountryShare
United States14.6%
Japan5.2%
Italy4.1%

See Pixel audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Pixel have in United States?

Pixel has an estimated audience of 4,760,574 people in United States, concentrated in California and Texas.

What is the gender split and age of Pixel fans?

45.3% of Pixel fans are female, 54.7% are male, with an average age of 35.2 years.

Which brands do Pixel fans like most?

Pixel fans show strongest brand affinity for Micro Center (6.09×), Apple Pay (12.87×), and AutoZone (2.31×) over the country average.

Where do Pixel fans live in United States?

Pixel fans in United States are most concentrated in California (reach 641,111), Texas (reach 487,367), and Florida (reach 332,279). These three regions account for the largest share of the active audience.

What other brands do Pixel fans also like?

Beyond Pixel itself, the audience over-indexes on Apple Pay (12.87×), AutoZone (2.31×), Digital camera (4.97×), and Manchester City F.C. (4.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pixel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.