Rascasse Audience Intelligence

Capital market Audience in Germany

A data profile of the people who buy, follow and care about Capital market in Germany — modelled from more than twelve digital signal sources. Capital market has an estimated audience of 318,979 people in Germany.

#5960among Topic in Germany#1132in Business & Career

The average Capital market fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Property insurance, National health insurance, Risk management, with strongest over-indexing on Property insurance (51.92× the country average).

Demographically, the Capital market audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Capital market fan in Germany is more male, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Property insurance.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Capital market profile in Germany.

Audience size
319K
in Germany
Gender
34.2%♀
65.8% male
Age
41.6
average years
Country rank
#16584
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Capital market fans

34.2% are female, 65.8% are male, average age 41.6.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Capital market audience in Germany
MetricValue
Female34.2%
Male65.8%
Average age41.6
Estimated audience size318,979
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Capital market audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3921%
40-4923%
50+25%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Capital market audience comes from Germany.

Worldwide audience distribution share by country for Capital market
CountryShare
United States20.9%
Brazil13.7%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Capital market audience in Germany is strongest.

Fig. 05

Top regions by affinity

Capital market fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.54×
02Thüringen~10K1.36×
03Berlin~20K1.25×
04Baden-Württemberg~50K1.20×
05Hamburg~9K1.19×
06Bayern~60K1.14×
07Niedersachsen~40K1.14×
08Bremen~3K1.07×
09Nordrhein-Westfalen~70K0.98×
10Saarland~4K0.95×
11Rheinland-Pfalz~20K0.94×
12Schleswig-Holstein~10K0.90×
13Mecklenburg-Vorpommern~5K0.86×
14Sachsen~10K0.83×
15Brandenburg~8K0.82×
16Sachsen-Anhalt~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Capital market, Germany
0.81×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Capital market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Capital market audience
#·InterestCategoryAffinity×
01Property insuranceHome & Garden51.92×
02National health insuranceBusiness & Career27.09×
03Liability insuranceBusiness & Career23.64×
04UniCreditBusiness & Career16.29×
05Risk managementBusiness & Career11.15×
06Private equityBusiness & Career10.63×
07Asset managementBusiness & Career8.31×
08Mortgage calculatorHome & Garden7.86×
09Non-alcoholic beverageFood & Beverages6.39×
10Web serverTechnology & Electronics6.39×
11Solar cellHome & Garden4.91×
12Political scienceBusiness & Career4.71×
13Deutsche BankBusiness & Career4.62×
14CHECK24Business & Career4.41×
15PostbankBusiness & Career4.00×
16CommerzbankBusiness & Career3.70×
17Efficient energy useTechnology & Electronics3.32×
18BankingBusiness & Career3.14×
19Netto Marken-DiscountShopping2.11×
20TagesschauMovies & TV2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Capital market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Capital market audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.76×
IndulgenceJOY2.44×
Quality AwarenessPREMIUM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Capital market audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Sports ActivityPOWER0.77×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Capital market have in Germany?

Capital market has an estimated audience of 318,979 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Capital market fans?

34.2% of Capital market fans are female, 65.8% are male, with an average age of 41.6 years.

03

Which brands do Capital market fans like most?

Capital market fans show strongest brand affinity for Property insurance (51.92×), National health insurance (27.09×), and Risk management (11.15×) over the country average.

04

Where do Capital market fans live in Germany?

Capital market fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Capital market fans also like?

Beyond Capital market itself, the audience over-indexes on National health insurance (27.09×), Risk management (11.15×), Liability insurance (23.64×), and CHECK24 (4.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Capital market audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Capital market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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