Capital market Audience in Germany
Capital market has an estimated audience of 318,979 people in Germany. 34.2% are female, 65.8% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, VfL Wolfsburg, ESignal, Unique Gifts, Haberler.
The average Capital market fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, VfL Wolfsburg, ESignal, with strongest over-indexing on Cocktail (3.67× the country average). Demographically, the Capital market audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Capital market fans
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 41.6 |
| Estimated audience size | 318,979 |
Audience persona
The typical Capital market fan in Germany is more male, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,230 | 1.03× |
| Bayern | 65,475 | 1.28× |
| Baden-Württemberg | 54,495 | 1.25× |
| Hessen | 40,004 | 1.65× |
| Niedersachsen | 35,859 | 1.16× |
| Berlin | 15,877 | 1.11× |
| Rheinland-Pfalz | 15,142 | 0.95× |
| Sachsen | 12,455 | 0.8× |
| Schleswig-Holstein | 10,134 | 0.88× |
| Hamburg | 9,560 | 1.33× |
| Brandenburg | 6,894 | 0.7× |
| Thüringen | 5,877 | 0.72× |
| Sachsen-Anhalt | 4,670 | 0.57× |
| Mecklenburg-Vorpommern | 4,031 | 0.66× |
| Saarland | 3,251 | 0.83× |
| Bremen | 2,968 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 3.67× | Food & Beverages |
| VfL Wolfsburg | 3.51× | Sports |
| ESignal | 62.19× | Technology & Electronics |
| Unique Gifts | 2× | Shopping |
| Haberler | 1.84× | News |
| CAC 40 | 1.89× | Business & Career |
| Peugeot 308 | 4.47× | Cars & Mobility |
| Pillow | 1.72× | Home & Garden |
| Birthday Gifts | 1.91× | Kids & Family |
| Christmas Gift | 1.92× | Kids & Family |
| Business English | 3.06× | Business & Career |
| Este, Veneto | 2.5× | Travel & Leisure |
| Mothercare | 1.76× | Kids & Family |
| Jack White | 1.52× | Movies & TV |
| Duško Radović | 15.76× | Literature |
| MK | 2.06× | Music & Radio |
| Noodle (Gorillaz) | 2.18× | Music & Radio |
| Fat-tailed sheep | 13.6× | Pets & Animals |
| Corona (band) | 1.53× | Music & Radio |
| Nurse education | 1.5× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.94 |
| Indulgence | JOY | 2.71 |
| Quality Awareness | PREMIUM | 2.17 |
| Need for Security | CONSERVATISM | 1.8 |
| Travelling | THRILL | 1.71 |
| Convenience Orientation | PREMIUM | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 13.7% |
| India | 5.1% |
See Capital market audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Capital market have in Germany?
Capital market has an estimated audience of 318,979 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Capital market fans?
34.2% of Capital market fans are female, 65.8% are male, with an average age of 41.6 years.
Which brands do Capital market fans like most?
Capital market fans show strongest brand affinity for Cocktail (3.67×), VfL Wolfsburg (3.51×), and ESignal (62.19×) over the country average.
Where do Capital market fans live in Germany?
Capital market fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,230), Bayern (reach 65,475), and Baden-Württemberg (reach 54,495). These three regions account for the largest share of the active audience.
What other brands do Capital market fans also like?
Beyond Capital market itself, the audience over-indexes on VfL Wolfsburg (3.51×), ESignal (62.19×), Unique Gifts (2×), and Haberler (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Capital market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.