Rascasse Audience Intelligence

Capital market Audience in United States

A data profile of the people who buy, follow and care about Capital market in United States — modelled from more than twelve digital signal sources. Capital market has an estimated audience of 3,310,667 people in United States.

#4827among Topic in United States#803in Business & Career

The average Capital market fan in United States is 41.6 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, West Virginia, California.

Top brand affinities include Financial services, Banking, Credit (finance), with strongest over-indexing on Financial services (2.86× the country average).

Demographically, the Capital market audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Capital market fan in United States is balanced, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Financial services.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Capital market profile in United States.

Audience size
3.3M
in United States
Gender
47.0%♀
53.0% male
Age
41.6
average years
Country rank
#9467
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Capital market fans

47.0% are female, 53.0% are male, average age 41.6.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Capital market audience in United States
MetricValue
Female47.0%
Male53.0%
Average age41.6
Estimated audience size3,310,667
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Capital market audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4921%
50+28%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Capital market audience comes from United States.

Worldwide audience distribution share by country for Capital market
CountryShare
United States20.9%
Brazil13.7%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Capital market audience in United States is strongest.

Fig. 05

Top regions by affinity

Capital market fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~300K16.58×
02Washington, District of Columbia~30K2.94×
03Alabama~100K2.75×
04Oregon~90K2.38×
05New York~300K1.49×
06North Carolina~100K1.45×
07Massachusetts~80K1.24×
08New Jersey~90K1.07×
09Wisconsin~50K0.96×
10Virginia~80K0.95×
11Connecticut~30K0.92×
12Rhode Island~9K0.89×
13Alaska~6K0.88×
14Vermont~5K0.88×
15Washington~60K0.87×
16South Dakota~7K0.86×
17North Dakota~6K0.86×
18Montana~8K0.85×
19Hawaii~10K0.84×
20Colorado~40K0.83×
21Idaho~10K0.81×
22Delaware~7K0.81×
23New Hampshire~10K0.80×
24Pennsylvania~90K0.79×
25Maine~9K0.78×
26New Mexico~10K0.77×
27Illinois~80K0.76×
28Nebraska~10K0.74×
29Mississippi~20K0.73×
30Arkansas~20K0.72×
31Maryland~40K0.69×
32Kansas~20K0.68×
33Iowa~20K0.67×
34Oklahoma~20K0.65×
35Utah~20K0.65×
36California~200K0.64×
37Michigan~60K0.64×
38Georgia~60K0.63×
39Louisiana~30K0.63×
40Minnesota~30K0.62×
41Kentucky~30K0.62×
42Nevada~20K0.62×
43Arizona~40K0.61×
44Indiana~40K0.60×
45South Carolina~30K0.60×
46Texas~200K0.57×
47Missouri~30K0.57×
48Tennessee~40K0.56×
49Florida~100K0.54×
50Ohio~50K0.54×
Fig. 06

Affinity by region

Affinity by region — Capital market, United States
0.54×1.00×16.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Capital market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Capital market audience
#·InterestCategoryAffinity×
01Holiday Inn ExpressTravel & Leisure6.73×
02Holiday InnTravel & Leisure5.38×
03Mineral waterFood & Beverages3.48×
04Outback SteakhouseFood & Beverages3.31×
05Property finderHome & Garden3.16×
06Credit (finance)Business & Career3.06×
07Financial servicesBusiness & Career2.86×
08Career developmentBusiness & Career2.81×
09GameStopGames2.78×
10Microwave ovenHome & Garden2.69×
11NASDAQBusiness & Career2.55×
12BankingBusiness & Career2.49×
13Discount TireShopping2.43×
14American ExpressBusiness & Career2.39×
15United Parcel ServiceBusiness & Career2.35×
16PhilanthropyArts & Culture2.27×
17Hardware storeHome & Garden2.20×
18GeneticsKids & Family2.10×
19Real propertyHome & Garden2.09×
20Wells FargoBusiness & Career1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Capital market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Capital market audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.72×
Convenience OrientationPREMIUM1.77×
Quality AwarenessPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Capital market audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.30×
ExtroversionTHRILL0.56×
Social Media UsageJOY0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Capital market have in United States?

Capital market has an estimated audience of 3,310,667 people in United States, concentrated in New York and West Virginia.

02

What is the gender split and age of Capital market fans?

47.0% of Capital market fans are female, 53.0% are male, with an average age of 41.6 years.

03

Which brands do Capital market fans like most?

Capital market fans show strongest brand affinity for Financial services (2.86×), Banking (2.49×), and Credit (finance) (3.06×) over the country average.

04

Where do Capital market fans live in United States?

Capital market fans in United States are most concentrated in New York (reach ~300K), West Virginia (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Capital market fans also like?

Beyond Capital market itself, the audience over-indexes on Banking (2.49×), Credit (finance) (3.06×), Property finder (3.16×), and GameStop (2.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Capital market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Capital market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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