Rascasse Audience Intelligence

Hanover Audience in Germany

A data profile of the people who buy, follow and care about Hanover in Germany — modelled from more than twelve digital signal sources. Hanover has an estimated audience of 4,877,967 people in Germany.

#13among City in Germany#49among POI in Germany#82in Travel & Leisure

The average Hanover fan in Germany is 41.3 years old, balanced, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Tagesschau, Nature, Family, with strongest over-indexing on Tagesschau (3.2× the country average).

Demographically, the Hanover audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hanover fan in Germany is balanced, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hanover profile in Germany.

Audience size
4.9M
in Germany
Gender
49.6%♀
50.4% male
Age
41.3
average years
Country rank
#1098
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hanover fans

49.6% are female, 50.4% are male, average age 41.3.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Hanover audience in Germany
MetricValue
Female49.6%
Male50.4%
Average age41.3
Estimated audience size4,877,967
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Hanover audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

44.3%

of the worldwide Hanover audience comes from Germany.

Worldwide audience distribution share by country for Hanover
CountryShare
Germany44.3%
United States17.3%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hanover audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hanover fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~2.5M5.35×
02Hamburg~100K1.35×
03Bremen~50K1.22×
04Schleswig-Holstein~200K0.87×
05Sachsen-Anhalt~100K0.81×
06Nordrhein-Westfalen~800K0.77×
07Hessen~300K0.77×
08Berlin~200K0.70×
09Thüringen~80K0.62×
10Mecklenburg-Vorpommern~60K0.61×
11Sachsen~100K0.56×
12Brandenburg~90K0.56×
13Bayern~400K0.52×
14Baden-Württemberg~300K0.51×
15Rheinland-Pfalz~100K0.49×
16Saarland~30K0.42×
Fig. 06

Affinity by region

Affinity by region — Hanover, Germany
0.42×1.00×5.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hanover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hanover audience
#·InterestCategoryAffinity×
01University of HanoverBusiness & Career7.92×
02MSNNews4.01×
03SixtCars & Mobility3.69×
04SatireLiterature3.35×
05TagesschauMovies & TV3.20×
06Hannover 96Sports3.07×
07Real propertyHome & Garden3.03×
08German languagePolitics & Society2.72×
09NatureHome & Garden2.65×
10TransfermarktSports2.65×
11VacationsTravel & Leisure2.52×
12VolunteeringPolitics & Society2.23×
13FamilyKids & Family2.07×
14News magazineNews2.04×
15Müller (company)Food & Beverages1.82×
16TattoosFashion & Accessoires1.80×
17KauflandShopping1.69×
18KitchenHome & Garden1.63×
19SV Werder BremenSports1.57×
20PoliticsPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hanover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hanover audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.45×
PatriotismCONSERVATISM1.34×
SpiritualityBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hanover audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.76×
Price SensitivityPREMIUM0.81×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hanover have in Germany?

Hanover has an estimated audience of 4,877,967 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Hanover fans?

49.6% of Hanover fans are female, 50.4% are male, with an average age of 41.3 years.

03

Which brands do Hanover fans like most?

Hanover fans show strongest brand affinity for Tagesschau (3.2×), Nature (2.65×), and Family (2.07×) over the country average.

04

Where do Hanover fans live in Germany?

Hanover fans in Germany are most concentrated in Niedersachsen (reach ~2.5M), Nordrhein-Westfalen (reach ~800K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Hanover fans also like?

Beyond Hanover itself, the audience over-indexes on Nature (2.65×), Family (2.07×), MSN (4.01×), and German language (2.72×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Hanover audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hanover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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