Hanover Audience in Germany
Hanover has an estimated audience of 4,877,967 people in Germany. 49.6% are female, 50.4% are male, average age 41.3. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Satire, Tagesschau, German television comedy, Fachhochschule, Headphones.
The average Hanover fan in Germany is 41.3 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Satire, Tagesschau, German television comedy, with strongest over-indexing on Satire (8.41× the country average). Demographically, the Hanover audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Hanover fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 41.3 |
| Estimated audience size | 4,877,967 |
Audience persona
The typical Hanover fan in Germany is balanced, around 41.3 years old, with strong Pet Ownership tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 2,323,923 | 4.91× |
| Nordrhein-Westfalen | 858,548 | 0.8× |
| Bayern | 426,389 | 0.54× |
| Baden-Württemberg | 352,854 | 0.53× |
| Hessen | 302,304 | 0.81× |
| Berlin | 164,594 | 0.75× |
| Schleswig-Holstein | 158,375 | 0.9× |
| Hamburg | 157,996 | 1.43× |
| Sachsen | 137,610 | 0.58× |
| Rheinland-Pfalz | 122,128 | 0.5× |
| Sachsen-Anhalt | 102,054 | 0.81× |
| Brandenburg | 84,807 | 0.56× |
| Thüringen | 77,251 | 0.62× |
| Mecklenburg-Vorpommern | 56,225 | 0.6× |
| Bremen | 52,105 | 1.25× |
| Saarland | 23,572 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.41× | Literature |
| Tagesschau | 2.96× | Movies & TV |
| German television comedy | 8.31× | Movies & TV |
| Fachhochschule | 10.04× | Business & Career |
| Headphones | 5.7× | Technology & Electronics |
| Kurdistan | 9.82× | Travel & Leisure |
| Casino | 5.74× | Games |
| Transfermarkt | 2.77× | Sports |
| ICloud | 4.71× | Technology & Electronics |
| Country rap | 5.54× | Music & Radio |
| Felix Baumgartner | 4.32× | Sports |
| Pets | 1.66× | Pets & Animals |
| Western Union | 3.64× | Business & Career |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Family | 1.75× | Kids & Family |
| Vacations | 2.35× | Travel & Leisure |
| Smallville | 7.73× | Movies & TV |
| Hygiene | 2.62× | Beauty & Wellness |
| Hannover 96 | 3.49× | Sports |
| Automobiles | 1.65× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.34 |
| Indulgence | JOY | 1.17 |
| Design Affinity | PREMIUM | 1.12 |
| Sports Activity | POWER | 1.08 |
| Patriotism | CONSERVATISM | 1.08 |
| Need for Security | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.3% |
| United States | 17.3% |
| Italy | 4.6% |
See Hanover audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Hanover have in Germany?
Hanover has an estimated audience of 4,877,967 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Hanover fans?
49.6% of Hanover fans are female, 50.4% are male, with an average age of 41.3 years.
Which brands do Hanover fans like most?
Hanover fans show strongest brand affinity for Satire (8.41×), Tagesschau (2.96×), and German television comedy (8.31×) over the country average.
Where do Hanover fans live in Germany?
Hanover fans in Germany are most concentrated in Niedersachsen (reach 2,323,923), Nordrhein-Westfalen (reach 858,548), and Bayern (reach 426,389). These three regions account for the largest share of the active audience.
What other brands do Hanover fans also like?
Beyond Hanover itself, the audience over-indexes on Tagesschau (2.96×), German television comedy (8.31×), Fachhochschule (10.04×), and Headphones (5.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hanover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.