Hanover Audience in United States
Hanover has an estimated audience of 1,903,730 people in United States. 44.3% are female, 55.7% are male, average age 42.8. Top regions: Massachusetts, Maryland, Michigan. Top brand affinities: Israel, Urban horticulture, Alaska, Dental hygienist, Urban Outfitters.
The average Hanover fan in United States is 42.8 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Maryland, Michigan. Top brand affinities include Israel, Urban horticulture, Alaska, with strongest over-indexing on Israel (6.28× the country average). Demographically, the Hanover audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Hanover fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 42.8 |
| Estimated audience size | 1,903,730 |
Audience persona
The typical Hanover fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 149,266 | 3.98× |
| Maryland | 130,736 | 3.99× |
| Michigan | 128,283 | 2.58× |
| California | 122,787 | 0.59× |
| Texas | 121,945 | 0.75× |
| Pennsylvania | 120,211 | 1.88× |
| New York | 109,315 | 1.03× |
| Virginia | 75,285 | 1.62× |
| Illinois | 61,044 | 0.96× |
| New Jersey | 60,998 | 1.26× |
| Florida | 57,169 | 0.44× |
| Georgia | 48,116 | 0.82× |
| Indiana | 39,701 | 1.14× |
| Ohio | 38,000 | 0.65× |
| Minnesota | 36,263 | 1.33× |
| Connecticut | 35,478 | 1.86× |
| New Hampshire | 35,171 | 4.69× |
| Wisconsin | 29,262 | 1.02× |
| North Carolina | 27,636 | 0.48× |
| Tennessee | 22,131 | 0.58× |
| Washington | 19,472 | 0.51× |
| Colorado | 17,688 | 0.59× |
| Maine | 16,673 | 2.45× |
| Vermont | 15,546 | 4.65× |
| Arizona | 13,410 | 0.34× |
| Kentucky | 13,292 | 0.56× |
| South Carolina | 13,116 | 0.46× |
| Missouri | 11,558 | 0.38× |
| Oklahoma | 11,350 | 0.54× |
| Kansas | 11,124 | 0.74× |
| Oregon | 10,868 | 0.5× |
| Washington, District of Columbia | 10,416 | 1.82× |
| Louisiana | 10,057 | 0.41× |
| Arkansas | 8,757 | 0.56× |
| Alabama | 7,052 | 0.27× |
| Utah | 6,820 | 0.4× |
| Iowa | 6,800 | 0.43× |
| Nevada | 6,369 | 0.35× |
| Rhode Island | 5,584 | 0.92× |
| West Virginia | 5,138 | 0.58× |
| Nebraska | 3,849 | 0.4× |
| Mississippi | 3,697 | 0.24× |
| Delaware | 3,239 | 0.62× |
| New Mexico | 3,103 | 0.33× |
| Idaho | 2,981 | 0.31× |
| North Dakota | 2,758 | 0.71× |
| Hawaii | 2,633 | 0.32× |
| Montana | 1,850 | 0.35× |
| South Dakota | 1,634 | 0.37× |
| Alaska | 1,626 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 6.28× | Travel & Leisure |
| Urban horticulture | 6.02× | Home & Garden |
| Alaska | 2.84× | Travel & Leisure |
| Dental hygienist | 8.01× | Health |
| Urban Outfitters | 2.02× | Shopping |
| Jeep Wagoneer | 4.99× | Cars & Mobility |
| Kendra Scott | 1.71× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 2.02× | Sports |
| Wikia | 1.8× | Internet & Social Media |
| Home staging | 2.73× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 2.8× | Cars & Mobility |
| Cam Ward | 1.64× | Sports |
| Hebe | 2.79× | Home & Garden |
| Stradivarius | 3.58× | Shopping |
| Kodiak, Alaska | 3.47× | Travel & Leisure |
| JamBase | 4.65× | Music & Radio |
| Steampunk | 1.75× | Fashion & Accessoires |
| Albany County, New York | 4.02× | Travel & Leisure |
| Charlamagne Tha God | 3.18× | Movies & TV |
| GILT | 3.94× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.6 |
| DIY Mentality | THRILL | 1.42 |
| Career Orientation | POWER | 1.34 |
| Community Orientation | OPEN | 1.32 |
| Extroversion | THRILL | 1.3 |
| Indulgence | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.3% |
| United States | 17.3% |
| Italy | 4.6% |
See Hanover audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Hanover have in United States?
Hanover has an estimated audience of 1,903,730 people in United States, concentrated in Massachusetts and Maryland.
What is the gender split and age of Hanover fans?
44.3% of Hanover fans are female, 55.7% are male, with an average age of 42.8 years.
Which brands do Hanover fans like most?
Hanover fans show strongest brand affinity for Israel (6.28×), Urban horticulture (6.02×), and Alaska (2.84×) over the country average.
Where do Hanover fans live in United States?
Hanover fans in United States are most concentrated in Massachusetts (reach 149,266), Maryland (reach 130,736), and Michigan (reach 128,283). These three regions account for the largest share of the active audience.
What other brands do Hanover fans also like?
Beyond Hanover itself, the audience over-indexes on Urban horticulture (6.02×), Alaska (2.84×), Dental hygienist (8.01×), and Urban Outfitters (2.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hanover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.