Rascasse Audience Intelligence

Hanover Audience in United States

A data profile of the people who buy, follow and care about Hanover in United States — modelled from more than twelve digital signal sources. Hanover has an estimated audience of 1,903,730 people in United States.

#214among City in United States#1175among POI in United States#1154in Travel & Leisure

The average Hanover fan in United States is 42.8 years old, more male, and lives primarily in Maryland.

The audience is concentrated in Maryland, Massachusetts, Pennsylvania.

Top brand affinities include Real property, Germany national football team, Ticketmaster, with strongest over-indexing on Real property (2.1× the country average).

Demographically, the Hanover audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hanover fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hanover profile in United States.

Audience size
1.9M
in United States
Gender
44.3%♀
55.7% male
Age
42.8
average years
Country rank
#14798
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hanover fans

44.3% are female, 55.7% are male, average age 42.8.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Hanover audience in United States
MetricValue
Female44.3%
Male55.7%
Average age42.8
Estimated audience size1,903,730
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Hanover audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4925%
50+27%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Hanover audience comes from United States.

Worldwide audience distribution share by country for Hanover
CountryShare
Germany44.3%
United States17.3%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hanover audience in United States is strongest.

Fig. 05

Top regions by affinity

Hanover fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K7.10×
02New Hampshire~50K6.13×
03Maryland~200K5.66×
04Massachusetts~100K3.97×
05Pennsylvania~100K2.21×
06Minnesota~60K2.10×
07Washington, District of Columbia~10K2.01×
08Maine~10K1.93×
09Michigan~90K1.89×
10Virginia~70K1.52×
11Connecticut~30K1.40×
12New Jersey~50K1.13×
13Indiana~30K0.99×
14Rhode Island~5K0.85×
15Wisconsin~20K0.79×
16New York~80K0.77×
17Kansas~10K0.76×
18Illinois~50K0.74×
19North Dakota~3K0.70×
20West Virginia~6K0.66×
21Delaware~3K0.64×
22Georgia~40K0.63×
23Alaska~3K0.63×
24South Dakota~3K0.59×
25Texas~90K0.55×
26Kentucky~10K0.53×
27Montana~3K0.53×
28Ohio~30K0.52×
29Arkansas~8K0.50×
30Tennessee~20K0.47×
31Colorado~10K0.47×
32Nebraska~4K0.47×
33Hawaii~4K0.47×
34Oklahoma~10K0.46×
35Iowa~7K0.46×
36Idaho~4K0.44×
37California~90K0.42×
38Oregon~9K0.42×
39Mississippi~7K0.42×
40New Mexico~4K0.42×
41North Carolina~20K0.40×
42South Carolina~10K0.40×
43Washington~10K0.39×
44Louisiana~10K0.39×
45Utah~7K0.38×
46Nevada~7K0.36×
47Missouri~10K0.34×
48Florida~40K0.33×
49Arizona~10K0.31×
50Alabama~8K0.31×
Fig. 06

Affinity by region

Affinity by region — Hanover, United States
0.31×1.00×7.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hanover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hanover audience
#·InterestCategoryAffinity×
01Germany national football teamSports9.00×
02GermanyTravel & Leisure2.75×
03Seaside resortTravel & Leisure2.49×
04Compact carCars & Mobility2.37×
05Real propertyHome & Garden2.10×
06Labor DayPolitics & Society1.85×
07Rail transportTravel & Leisure1.83×
08TicketmasterTravel & Leisure1.73×
09DemocracyPolitics & Society1.70×
10Career developmentBusiness & Career1.69×
11Hardware storeHome & Garden1.68×
12Diaper bagKids & Family1.68×
13Public transportCars & Mobility1.61×
14DoughFood & Beverages1.60×
15Movie theaterMovies & TV1.59×
16Discount TireShopping1.57×
17Talk radioMusic & Radio1.54×
18FundraisingBusiness & Career1.51×
19Ace HardwareHome & Garden1.50×
20southwest airlinesTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hanover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hanover audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Career OrientationPOWER1.49×
DIY MentalityTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hanover audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.53×
Social Media UsageJOY0.73×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hanover have in United States?

Hanover has an estimated audience of 1,903,730 people in United States, concentrated in Maryland and Massachusetts.

02

What is the gender split and age of Hanover fans?

44.3% of Hanover fans are female, 55.7% are male, with an average age of 42.8 years.

03

Which brands do Hanover fans like most?

Hanover fans show strongest brand affinity for Real property (2.1×), Germany national football team (9×), and Ticketmaster (1.73×) over the country average.

04

Where do Hanover fans live in United States?

Hanover fans in United States are most concentrated in Maryland (reach ~200K), Massachusetts (reach ~100K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hanover fans also like?

Beyond Hanover itself, the audience over-indexes on Germany national football team (9×), Ticketmaster (1.73×), Hardware store (1.68×), and Germany (2.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hanover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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