Hour Audience in United States

Hour logo

Hour has an estimated audience of 12,571,668 people in United States. 63.4% are female, 36.6% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Kingdom of Judah, Lebanese cuisine, Cassoulet, Cockpit, Barclays Center.

The average Hour fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kingdom of Judah, Lebanese cuisine, Cassoulet, with strongest over-indexing on Kingdom of Judah (1.63× the country average). Demographically, the Hour audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Hour fans

Demographic split for Hour audience in United States
MetricValue
Female63.4%
Male36.6%
Average age36.9
Estimated audience size12,571,668

Audience persona

The typical Hour fan in United States is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Kingdom of Judah.

Top regions in United States

Top regions ranked by reach for Hour in United States
RegionReachAffinity
California1,690,8261.22×
Texas1,101,7251.02×
Florida896,4661.05×
New York792,2761.13×
Pennsylvania446,3331.05×
Illinois434,5361.04×
Ohio422,4761.09×
Georgia389,8581.01×
Michigan378,0401.15×
North Carolina366,9970.97×
New Jersey315,7940.99×
Virginia306,7401×
Washington289,4121.15×
Indiana256,6121.12×
Massachusetts254,3051.03×
Arizona248,0430.97×
Tennessee247,1480.98×
Missouri222,3501.1×
Wisconsin209,1611.11×
Maryland206,2660.95×
Minnesota186,6551.04×
South Carolina181,5680.96×
Colorado178,1630.9×
Alabama171,4410.98×
Oregon163,6921.14×
Louisiana156,1740.96×
Kentucky155,3970.99×
Oklahoma136,5470.98×
Connecticut124,2530.99×
Nevada115,3120.95×
Utah109,3210.97×
Iowa107,7751.04×
Arkansas105,6071.02×
Kansas99,3541×
Mississippi96,3900.93×
New Mexico69,5891.1×
Hawaii68,8781.27×
Idaho63,5071.01×
Nebraska63,1721×
West Virginia56,5740.97×
New Hampshire43,9800.89×
Maine43,1040.96×
Rhode Island40,3051.01×
Montana31,9990.92×
Delaware31,1850.9×
Washington, District of Columbia30,3280.8×
South Dakota25,8330.89×
Alaska23,5210.87×
North Dakota21,6510.84×
Vermont20,1210.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hour audience
BrandAffinityCategory
Kingdom of Judah1.63×Politics & Society
Lebanese cuisine1.56×Food & Beverages
Cassoulet1.7×Food & Beverages
Cockpit1.52×Travel & Leisure
Barclays Center1.91×Sports
Asajj Ventress1.65×Movies & TV
Mad About You1.53×Movies & TV
Isabela (province)1.6×
iZombie1.53×Movies & TV
Lion of Judah1.55×
CACI1.52×Technology & Electronics
Cachaça1.56×Food & Beverages
Sin Embargo MX1.51×News
Ext JS1.8×Technology & Electronics
The Specials1.6×Music & Radio
Cadaqués1.53×Travel & Leisure
The Boomtown Rats2.08×Music & Radio
bumGenius1.52×Kids & Family
Iqra University - IU1.57×Business & Career
IOS SDK1.57×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hour audience
TraitClusterScore
IndulgenceJOY1.28
Family OrientationCONSERVATISM1.25
Price SensitivityPREMIUM1.24
TravellingTHRILL1.19
Urban LifestyleOPEN1.17
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Hour
CountryShare
United States21.9%
Brazil13.9%
Mexico4.4%

See Hour audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Hour have in United States?

Hour has an estimated audience of 12,571,668 people in United States, concentrated in California and Texas.

What is the gender split and age of Hour fans?

63.4% of Hour fans are female, 36.6% are male, with an average age of 36.9 years.

Which brands do Hour fans like most?

Hour fans show strongest brand affinity for Kingdom of Judah (1.63×), Lebanese cuisine (1.56×), and Cassoulet (1.7×) over the country average.

Where do Hour fans live in United States?

Hour fans in United States are most concentrated in California (reach 1,690,826), Texas (reach 1,101,725), and Florida (reach 896,466). These three regions account for the largest share of the active audience.

What other brands do Hour fans also like?

Beyond Hour itself, the audience over-indexes on Lebanese cuisine (1.56×), Cassoulet (1.7×), Cockpit (1.52×), and Barclays Center (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.