Rascasse Audience Intelligence

Hour Audience in United States

A data profile of the people who buy, follow and care about Hour in United States — modelled from more than twelve digital signal sources. Hour has an estimated audience of 12,571,668 people in United States.

#1891among Topic in United States#85in Kids & Family

The average Hour fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount stores, Microwave oven, Non-alcoholic beverage, with strongest over-indexing on Discount stores (1.52× the country average).

Demographically, the Hour audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hour fan in United States is more female, around 36.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hour profile in United States.

Audience size
12.6M
in United States
Gender
63.4%♀
36.6% male
Age
36.9
average years
Country rank
#2840
Topic in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hour fans

63.4% are female, 36.6% are male, average age 36.9.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Hour audience in United States
MetricValue
Female63.4%
Male36.6%
Average age36.9
Estimated audience size12,571,668
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Hour audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3917%
40-4920%
50+16%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Hour audience comes from United States.

Worldwide audience distribution share by country for Hour
CountryShare
United States21.9%
Brazil13.9%
Mexico4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hour audience in United States is strongest.

Fig. 05

Top regions by affinity

Hour fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~70K1.25×
02California~1.5M1.14×
03Oregon~200K1.14×
04New Mexico~70K1.12×
05Utah~100K1.10×
06Washington~300K1.09×
07Michigan~400K1.08×
08Indiana~200K1.08×
09Missouri~200K1.05×
10New York~700K1.04×
11Ohio~400K1.04×
12Iowa~100K1.04×
13Idaho~70K1.04×
14Alaska~30K1.03×
15Wisconsin~200K1.02×
16Arkansas~100K1.02×
17Pennsylvania~400K1.01×
18West Virginia~60K1.01×
19Maine~50K1.01×
20Rhode Island~40K1.01×
21Montana~40K1.01×
22Illinois~400K1.00×
23Minnesota~200K1.00×
24Kentucky~200K1.00×
25Oklahoma~100K1.00×
26Florida~800K0.99×
27Virginia~300K0.99×
28Kansas~100K0.99×
29Nebraska~60K0.99×
30Georgia~400K0.98×
31Massachusetts~200K0.98×
32Alabama~200K0.98×
33Louisiana~200K0.98×
34Connecticut~100K0.98×
35Texas~1M0.97×
36Nevada~100K0.97×
37Vermont~20K0.97×
38New Jersey~300K0.96×
39Mississippi~100K0.96×
40Tennessee~200K0.95×
41Maryland~200K0.95×
42South Dakota~30K0.95×
43North Dakota~20K0.95×
44Arizona~200K0.94×
45South Carolina~200K0.94×
46New Hampshire~50K0.94×
47Delaware~30K0.94×
48North Carolina~400K0.93×
49Colorado~200K0.88×
50Washington, District of Columbia~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Hour, United States
0.81×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hour audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages2.28×
02Atlético MadridSports2.05×
03Colorado RockiesSports1.80×
04Mineral waterFood & Beverages1.79×
05Non-alcoholic beverageFood & Beverages1.72×
06Microwave ovenHome & Garden1.70×
07San Diego PadresSports1.69×
08Employment agencyBusiness & Career1.67×
09ValentinoFashion & Accessoires1.64×
10CappuccinoFood & Beverages1.63×
11Employment websiteBusiness & Career1.62×
12HandballSports1.59×
13JumpsuitFashion & Accessoires1.56×
14Milwaukee BrewersSports1.54×
15Discount storesShopping1.52×
16SaunaHome & Garden1.52×
17WaxingBeauty & Wellness1.51×
18Wearable technologyTechnology & Electronics1.51×
19HyattTravel & Leisure1.51×
20Internet service providerTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hour audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.39×
Career OrientationPOWER1.32×
Family OrientationCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hour audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Pet OwnershipJOY0.69×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hour have in United States?

Hour has an estimated audience of 12,571,668 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hour fans?

63.4% of Hour fans are female, 36.6% are male, with an average age of 36.9 years.

03

Which brands do Hour fans like most?

Hour fans show strongest brand affinity for Discount stores (1.52×), Microwave oven (1.7×), and Non-alcoholic beverage (1.72×) over the country average.

04

Where do Hour fans live in United States?

Hour fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Hour fans also like?

Beyond Hour itself, the audience over-indexes on Microwave oven (1.7×), Non-alcoholic beverage (1.72×), Mineral water (1.79×), and Waxing (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Hour audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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