Kosmos (publisher) Audience in Germany
Kosmos (publisher) has an estimated audience of 315,955 people in Germany. 60.5% are female, 39.5% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fantasy Flight Games, Tom Hiddleston, Playmobil, Aral AG, Children's literature.
The average Kosmos (publisher) fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fantasy Flight Games, Tom Hiddleston, Playmobil, with strongest over-indexing on Fantasy Flight Games (87.16× the country average). Demographically, the Kosmos (publisher) audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Brand · Subtype: Publishing
Demographics of Kosmos (publisher) fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 39.4 |
| Estimated audience size | 315,955 |
Audience persona
The typical Kosmos (publisher) fan in Germany is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Fantasy Flight Games.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,361 | 0.86× |
| Bayern | 52,375 | 1.03× |
| Baden-Württemberg | 45,721 | 1.06× |
| Berlin | 36,548 | 2.59× |
| Niedersachsen | 26,926 | 0.88× |
| Sachsen | 26,439 | 1.71× |
| Hessen | 19,699 | 0.82× |
| Rheinland-Pfalz | 12,373 | 0.78× |
| Schleswig-Holstein | 12,283 | 1.08× |
| Brandenburg | 9,767 | 1× |
| Hamburg | 6,403 | 0.9× |
| Thüringen | 4,842 | 0.6× |
| Sachsen-Anhalt | 4,615 | 0.56× |
| Mecklenburg-Vorpommern | 3,322 | 0.55× |
| Saarland | 3,007 | 0.77× |
| Bremen | 2,194 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fantasy Flight Games | 87.16× | Games |
| Tom Hiddleston | 29.47× | Movies & TV |
| Playmobil | 9.8× | Kids & Family |
| Aral AG | 3.24× | Cars & Mobility |
| Children's literature | 5.66× | Literature |
| Schleich | 13.62× | Kids & Family |
| Obi (store) | 2.61× | Shopping |
| In aller Freundschaft | 5.28× | Movies & TV |
| Satire | 5.15× | Literature |
| Board games | 5.33× | Games |
| Ernsting's family | 4.35× | Shopping |
| Harry Potter | 1.98× | Movies & TV |
| Nordsee | 5.78× | Food & Beverages |
| Esso | 5.03× | Cars & Mobility |
| Lego | 3.66× | Kids & Family |
| KFC | 4.25× | Food & Beverages |
| Hanoverian horse | 19.28× | Pets & Animals |
| Child safety seat | 5.26× | Kids & Family |
| Tagesschau | 1.93× | Movies & TV |
| German television comedy | 5.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.78 |
| Convenience Orientation | PREMIUM | 1.66 |
| Community Orientation | OPEN | 1.62 |
| DIY Mentality | THRILL | 1.59 |
| Tradition | CONSERVATISM | 1.56 |
| Individualism | JOY | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.8% |
| Japan | 10.8% |
| Poland | 8.6% |
See Kosmos (publisher) audiences in other countries
More Publishing audiences in Germany
- DC Comics (2,470,088)
- Boyens Medien (1,737,249)
- Taschen (598,658)
- Studio Ghibli (451,398)
- Presses Universitaires de France (385,121)
Frequently asked questions
How many fans does Kosmos (publisher) have in Germany?
Kosmos (publisher) has an estimated audience of 315,955 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kosmos (publisher) fans?
60.5% of Kosmos (publisher) fans are female, 39.5% are male, with an average age of 39.4 years.
Which brands do Kosmos (publisher) fans like most?
Kosmos (publisher) fans show strongest brand affinity for Fantasy Flight Games (87.16×), Tom Hiddleston (29.47×), and Playmobil (9.8×) over the country average.
Where do Kosmos (publisher) fans live in Germany?
Kosmos (publisher) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,361), Bayern (reach 52,375), and Baden-Württemberg (reach 45,721). These three regions account for the largest share of the active audience.
What other brands do Kosmos (publisher) fans also like?
Beyond Kosmos (publisher) itself, the audience over-indexes on Tom Hiddleston (29.47×), Playmobil (9.8×), Aral AG (3.24×), and Children's literature (5.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kosmos (publisher). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.