Rascasse Audience Intelligence

Kosmos (publisher) Target Market in Germany

A data profile of the people who buy, follow and care about Kosmos (publisher) in Germany — modelled from more than twelve digital signal sources. Kosmos (publisher) has an estimated audience of 299,280 people in Germany.

#10among Publishing in Germany#2222among Brand in Germany#323in Literature

The average Kosmos (publisher) fan in Germany is 39.4 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Tom Hiddleston, Fantasy Flight Games, Dumb and Dumber, with strongest over-indexing on Tom Hiddleston (29.78× the country average).

Demographically, the Kosmos (publisher) audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kosmos (publisher) fan in Germany is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Tom Hiddleston.

Category: Literature · Type: Brand · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kosmos (publisher) profile in Germany.

Audience size
299K
in Germany
Gender
60.5%♀
39.5% male
Age
39.4
average years
Country rank
#17364
Brand in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kosmos (publisher)

60.5% are female, 39.5% are male, average age 39.4.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Kosmos (publisher) audience in Germany
MetricValue
Female60.5%
Male39.5%
Average age39.4
Estimated audience size299,280
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Kosmos (publisher) audience in Germany
Age bracketShare%
16-1911%
20-2923%
30-3931%
40-4918%
50+16%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Kosmos (publisher) audience comes from Germany.

Worldwide audience distribution share by country for Kosmos (publisher)
CountryShare
Germany14.3%
Japan10.5%
Poland8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kosmos (publisher) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kosmos (publisher) customers by region in Germany
#RegionReachAffinity×
01Berlin~60K4.04×
02Brandenburg~10K1.38×
03Schleswig-Holstein~10K1.19×
04Bayern~50K0.91×
05Baden-Württemberg~40K0.90×
06Sachsen~10K0.86×
07Hamburg~6K0.86×
08Bremen~2K0.80×
09Nordrhein-Westfalen~50K0.78×
10Niedersachsen~20K0.78×
11Rheinland-Pfalz~10K0.74×
12Saarland~3K0.72×
13Hessen~20K0.71×
14Thüringen~5K0.66×
15Sachsen-Anhalt~5K0.65×
16Mecklenburg-Vorpommern~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Kosmos (publisher), Germany
0.65×1.00×4.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kosmos (publisher) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kosmos (publisher) audience
#·InterestCategoryAffinity×
01Fantasy Flight GamesGames48.82×
02Tom HiddlestonMovies & TV29.78×
03Dumb and DumberMovies & TV27.80×
04SchleichKids & Family14.57×
05Frozen foodFood & Beverages12.57×
06TefalHome & Garden10.36×
07PlaymobilKids & Family7.99×
08Non-alcoholic beverageFood & Beverages7.55×
09Mineral waterFood & Beverages6.55×
10NordseeFood & Beverages6.29×
11In aller FreundschaftMovies & TV5.92×
12Child safety seatKids & Family5.34×
13Children's literatureLiterature5.24×
14Arabian horsePets & Animals4.90×
15EssoCars & Mobility4.81×
16KFCFood & Beverages4.79×
17Board gamesGames4.17×
18Aral AGCars & Mobility3.40×
19LegoKids & Family3.19×
20PostbankBusiness & Career2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kosmos (publisher) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kosmos (publisher) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.76×
Convenience OrientationPREMIUM1.75×
TraditionCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kosmos (publisher) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.52×
MindfulnessBALANCE0.68×
Price SensitivityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kosmos (publisher)'s target market in Germany?

Kosmos (publisher)'s target market in Germany covers an estimated 299,280 people, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Kosmos (publisher) customers?

60.5% of the Kosmos (publisher) audience are female, 39.5% are male, with an average age of 39.4 years.

03

Which brands do Kosmos (publisher) fans like most?

Kosmos (publisher) fans show strongest brand affinity for Tom Hiddleston (29.78×), Fantasy Flight Games (48.82×), and Dumb and Dumber (27.8×) over the country average.

04

Where do Kosmos (publisher) fans live in Germany?

Kosmos (publisher) fans in Germany are most concentrated in Berlin (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kosmos (publisher) fans also like?

Beyond Kosmos (publisher) itself, the audience over-indexes on Fantasy Flight Games (48.82×), Dumb and Dumber (27.8×), In aller Freundschaft (5.92×), and Schleich (14.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Publishing audiences in Germany

See Kosmos (publisher) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kosmos (publisher). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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