Rascasse Audience Intelligence

Are You The One? Audience in United States

A data profile of the people who buy, follow and care about Are You The One? in United States — modelled from more than twelve digital signal sources. Are You The One? has an estimated audience of 479,772 people in United States.

#19among Reality in United States#3310among Movie / TV Show / Series in United States#6974in Movies & TV

The average Are You The One? fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include The Middle (TV series), Gin rummy, Moose Jaw, with strongest over-indexing on The Middle (TV series) (38.79× the country average).

Demographically, the Are You The One? audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Are You The One? fan in United States is more female, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for The Middle (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Are You The One? profile in United States.

Audience size
480K
in United States
Gender
61.8%♀
38.2% male
Age
33.5
average years
Country rank
#37555
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Are You The One? viewers

61.8% are female, 38.2% are male, average age 33.5.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Are You The One? audience in United States
MetricValue
Female61.8%
Male38.2%
Average age33.5
Estimated audience size479,772
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Are You The One? audience in United States
Age bracketShare%
16-1941%
20-2918%
30-3913%
40-4913%
50+16%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Are You The One? audience comes from United States.

Worldwide audience distribution share by country for Are You The One?
CountryShare
Germany33.2%
United States30.7%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Are You The One? audience in United States is strongest.

Fig. 05

Top regions by affinity

Are You The One? fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.33×
02Massachusetts~10K1.28×
03New York~30K1.16×
04Rhode Island~2K1.16×
05Oregon~6K1.15×
06Maryland~9K1.14×
07Georgia~20K1.13×
08Connecticut~5K1.10×
09Illinois~20K1.09×
10Pennsylvania~20K1.08×
11North Carolina~10K1.07×
12Washington~10K1.07×
13Colorado~8K1.06×
14Delaware~1K1.06×
15Minnesota~7K1.05×
16Louisiana~6K1.05×
17New Hampshire~2K1.04×
18Virginia~10K1.03×
19Kentucky~6K1.03×
20New Jersey~10K1.02×
21Maine~2K1.02×
22Vermont<1K1.02×
23California~50K1.01×
24Michigan~10K1.00×
25South Carolina~7K1.00×
26Oklahoma~5K1.00×
27Ohio~10K0.99×
28Indiana~8K0.99×
29Missouri~7K0.99×
30Wisconsin~7K0.99×
31Nebraska~2K0.99×
32Nevada~4K0.98×
33Iowa~4K0.98×
34Kansas~4K0.98×
35Arizona~9K0.96×
36North Dakota<1K0.96×
37Florida~30K0.94×
38Hawaii~2K0.93×
39Texas~40K0.92×
40Tennessee~8K0.92×
41Arkansas~3K0.91×
42West Virginia~2K0.91×
43Montana~1K0.90×
44Mississippi~3K0.89×
45Idaho~2K0.89×
46South Dakota<1K0.89×
47Alaska<1K0.89×
48Alabama~6K0.88×
49Utah~4K0.88×
50New Mexico~2K0.85×
Fig. 06

Affinity by region

Affinity by region — Are You The One?, United States
0.85×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Are You The One? audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Are You The One? audience
#·InterestCategoryAffinity×
01The Middle (TV series)Movies & TV38.79×
02Moose JawTravel & Leisure24.89×
03Gin rummyGames24.46×
04Last Man Standing (U.S. TV series)Movies & TV19.54×
05KitsunéFashion & Accessoires17.48×
06New AmsterdamMovies & TV17.34×
07TulipHome & Garden12.55×
08Wendy WilliamsMovies & TV11.20×
09Oxygen (TV channel)Movies & TV11.07×
10Kim CattrallMovies & TV10.86×
11Sarah SilvermanMovies & TV10.23×
12EA SportsGames10.03×
13Liza MinnelliMusic & Radio8.10×
14FlickrInternet & Social Media5.89×
15Fox News ChannelMovies & TV2.77×
16Nonprofit organizationPolitics & Society1.95×
17CNNMovies & TV1.82×
18Home improvementHome & Garden1.78×
19FIFA World CupSports1.69×
20ReligionBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Are You The One? audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Are You The One? audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.24×
Need for SecurityCONSERVATISM1.42×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Are You The One? audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
SustainabilityBALANCE0.85×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Are You The One? have in United States?

Are You The One? has an estimated audience of 479,772 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Are You The One? viewers?

61.8% of Are You The One? fans are female, 38.2% are male, with an average age of 33.5 years.

03

Which brands do Are You The One? fans like most?

Are You The One? fans show strongest brand affinity for The Middle (TV series) (38.79×), Gin rummy (24.46×), and Moose Jaw (24.89×) over the country average.

04

Where do Are You The One? fans live in United States?

Are You The One? fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Are You The One? fans also like?

Beyond Are You The One? itself, the audience over-indexes on Gin rummy (24.46×), Moose Jaw (24.89×), Last Man Standing (U.S. TV series) (19.54×), and Oxygen (TV channel) (11.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reality audiences in United States

See Are You The One? audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Are You The One?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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