Are You The One? Audience in United States

Are You The One? logo

Are You The One? has an estimated audience of 494,367 people in United States. 58.6% are female, 41.4% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Goop, INQUIRER.net, Progressive rock, Governor of Michigan, Wok.

The average Are You The One? fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, INQUIRER.net, Progressive rock, with strongest over-indexing on Goop (8.38× the country average). Demographically, the Are You The One? audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Demographics of Are You The One? fans

Demographic split for Are You The One? audience in United States
MetricValue
Female58.6%
Male41.4%
Average age39.3
Estimated audience size494,367

Audience persona

The typical Are You The One? fan in United States is more female, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Are You The One? in United States
RegionReachAffinity
California60,2251.11×
Texas40,5460.95×
New York33,4341.21×
Florida32,5930.97×
Illinois18,5211.12×
Pennsylvania18,4251.11×
Georgia17,5891.15×
North Carolina15,7371.06×
Ohio15,4631.02×
New Jersey13,4611.07×
Michigan13,1821.02×
Virginia12,8991.07×
Massachusetts12,7041.3×
Washington10,8191.09×
Maryland9,9301.17×
Tennessee9,4070.95×
Arizona9,3820.93×
Indiana9,2711.03×
Colorado8,2251.06×
Missouri8,0881.02×
Minnesota7,7611.1×
Wisconsin7,6141.02×
South Carolina7,2730.98×
Oregon6,6451.17×
Louisiana6,5741.03×
Kentucky6,3741.03×
Alabama5,7870.84×
Connecticut5,5631.12×
Oklahoma5,478
Nevada4,6340.97×
Iowa4,0500.99×
Utah3,8260.86×
Kansas3,6040.93×
Arkansas3,5170.86×
Mississippi3,5100.86×
Nebraska2,2870.92×
Hawaii2,0530.97×
Idaho2,0490.83×
Washington, District of Columbia2,0241.36×
New Hampshire2,0031.03×
West Virginia1,9380.84×
Maine1,8441.04×
Rhode Island1,8351.17×
New Mexico1,8200.73×
Delaware1,4771.08×
Montana1,1160.81×
North Dakota8850.87×
Vermont8821.02×
South Dakota8770.77×
Alaska8020.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Are You The One? audience
BrandAffinityCategory
Goop8.38×Internet & Social Media
INQUIRER.net17.55×News
Progressive rock2.81×Music & Radio
Governor of Michigan9.2×Politics & Society
Wok7.57×Food & Beverages
Grinch4.58×Movies & TV
Vocal harmony5.04×Music & Radio
UK garage5.31×Music & Radio
Google Home6.24×Technology & Electronics
headspace8.72×Health
Hibachi7.13×Food & Beverages
Urban Outfitters1.67×Shopping
Grace Slick7.82×Music & Radio
Fairy godmother5.97×Literature
Non-celiac gluten sensitivity8.89×Health
Emperor Entertainment Group9.29×Business & Career
Cherish (group)8.14×Music & Radio
No Escape (1994 film)8.18×Movies & TV
Hipster6.84×Politics & Society
El Paso County, Colorado9.1×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Are You The One? audience
TraitClusterScore
PatriotismCONSERVATISM1.88
Price SensitivityPREMIUM1.11
Need for SecurityCONSERVATISM1.08
TraditionCONSERVATISM1.04
Risk AppetiteTHRILL1
Healthy LifestyleBALANCE0.97

Worldwide distribution

Worldwide audience distribution share by country for Are You The One?
CountryShare
Germany34.8%
United States31.9%
Canada3.0%

See Are You The One? audiences in other countries

More Reality audiences in United States

Frequently asked questions

How many fans does Are You The One? have in United States?

Are You The One? has an estimated audience of 494,367 people in United States, concentrated in California and Texas.

What is the gender split and age of Are You The One? fans?

58.6% of Are You The One? fans are female, 41.4% are male, with an average age of 39.3 years.

Which brands do Are You The One? fans like most?

Are You The One? fans show strongest brand affinity for Goop (8.38×), INQUIRER.net (17.55×), and Progressive rock (2.81×) over the country average.

Where do Are You The One? fans live in United States?

Are You The One? fans in United States are most concentrated in California (reach 60,225), Texas (reach 40,546), and New York (reach 33,434). These three regions account for the largest share of the active audience.

What other brands do Are You The One? fans also like?

Beyond Are You The One? itself, the audience over-indexes on INQUIRER.net (17.55×), Progressive rock (2.81×), Governor of Michigan (9.2×), and Wok (7.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Are You The One?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.