Super RTL Audience in Germany
Super RTL has an estimated audience of 637,649 people in Germany. 72.2% are female, 27.8% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Checker Tobi, Barbie, Gala, Aral AG, KiKa.
The average Super RTL fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Checker Tobi, Barbie, Gala, with strongest over-indexing on Checker Tobi (10.49× the country average). Demographically, the Super RTL audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Super RTL fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 39.8 |
| Estimated audience size | 637,649 |
Audience persona
The typical Super RTL fan in Germany is more female, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for Checker Tobi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 140,327 | 1.01× |
| Bayern | 95,335 | 0.93× |
| Baden-Württemberg | 86,625 | 1× |
| Niedersachsen | 72,034 | 1.16× |
| Hessen | 42,217 | 0.87× |
| Sachsen | 33,782 | 1.08× |
| Rheinland-Pfalz | 33,335 | 1.04× |
| Schleswig-Holstein | 22,786 | 1× |
| Sachsen-Anhalt | 21,361 | 1.29× |
| Berlin | 19,213 | 0.67× |
| Brandenburg | 18,398 | 0.93× |
| Thüringen | 17,747 | 1.09× |
| Mecklenburg-Vorpommern | 15,198 | 1.25× |
| Hamburg | 10,588 | 0.73× |
| Saarland | 9,580 | 1.22× |
| Bremen | 3,936 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Checker Tobi | 10.49× | Movies & TV |
| Barbie | 4.41× | Movies & TV |
| Gala | 3.78× | News |
| Aral AG | 3.84× | Cars & Mobility |
| KiKa | 16.71× | Movies & TV |
| Deichmann | 3.34× | Shopping |
| Rossmann | 2.98× | Shopping |
| 2.74× | Internet & Social Media | |
| Let's Dance (German TV series) | 3.65× | Movies & TV |
| Fielmann | 3.81× | Health |
| Netto Marken-Discount | 2.47× | Shopping |
| Movies | 1.82× | Movies & TV |
| WC (rapper) | 7.34× | Music & Radio |
| Kaufland | 2.4× | Shopping |
| Online shopping | 1.75× | Shopping |
| EBay | 2.23× | Shopping |
| REWE | 2.16× | Shopping |
| Business | 1.81× | Business & Career |
| BUNTE.de | 4.19× | Internet & Social Media |
| Fireman Sam | 10.29× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.64 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Price Sensitivity | PREMIUM | 1.33 |
| DIY Mentality | THRILL | 1.32 |
| Community Orientation | OPEN | 1.3 |
| Pet Ownership | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.3% |
| Austria | 6.0% |
| Spain | 5.9% |
See Super RTL audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Super RTL have in Germany?
Super RTL has an estimated audience of 637,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Super RTL fans?
72.2% of Super RTL fans are female, 27.8% are male, with an average age of 39.8 years.
Which brands do Super RTL fans like most?
Super RTL fans show strongest brand affinity for Checker Tobi (10.49×), Barbie (4.41×), and Gala (3.78×) over the country average.
Where do Super RTL fans live in Germany?
Super RTL fans in Germany are most concentrated in Nordrhein-Westfalen (reach 140,327), Bayern (reach 95,335), and Baden-Württemberg (reach 86,625). These three regions account for the largest share of the active audience.
What other brands do Super RTL fans also like?
Beyond Super RTL itself, the audience over-indexes on Barbie (4.41×), Gala (3.78×), Aral AG (3.84×), and KiKa (16.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Super RTL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.