Leaf Audience in United States

Leaf logo

Leaf has an estimated audience of 20,289,108 people in United States. 65.2% are female, 34.8% are male, average age 42.4. Top regions: California, Texas, New York. Top brand affinities: Dollar General, Dentistry, Real property, Made in USA, Texas Roadhouse.

The average Leaf fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dollar General, Dentistry, Real property, with strongest over-indexing on Dollar General (1.78× the country average). Demographically, the Leaf audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Leaf fans

Demographic split for Leaf audience in United States
MetricValue
Female65.2%
Male34.8%
Average age42.4
Estimated audience size20,289,108

Audience persona

The typical Leaf fan in United States is more female, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Leaf in United States
RegionReachAffinity
California2,565,8161.15×
Texas1,843,8681.06×
New York1,408,9031.24×
Florida1,312,0510.96×
Pennsylvania769,2841.13×
Illinois714,2851.06×
Ohio674,0751.08×
North Carolina641,7531.05×
Georgia624,9551×
Michigan559,7761.06×
Virginia535,9871.08×
New Jersey532,0061.03×
Washington482,6271.19×
Colorado475,3261.49×
Massachusetts409,7991.03×
Indiana398,5141.08×
Tennessee388,5700.95×
Arizona377,4560.91×
Maryland362,2181.04×
Missouri320,2030.98×
Wisconsin299,7240.98×
Minnesota298,6901.03×
South Carolina268,3750.88×
Oregon264,3721.14×
Oklahoma230,8331.02×
Kentucky230,5580.91×
Alabama226,1710.8×
Connecticut223,4011.1×
Utah221,1311.22×
Louisiana213,6650.82×
Iowa165,6080.99×
Kansas164,3901.03×
Arkansas163,4100.98×
Nevada163,2870.83×
Mississippi137,9550.83×
Nebraska102,6481.01×
Idaho102,5311.01×
West Virginia97,6961.03×
New Mexico96,5430.95×
Hawaii85,7020.98×
New Hampshire81,0591.01×
Maine72,3821×
Rhode Island62,0330.96×
Washington, District of Columbia52,0810.85×
Montana50,3070.89×
Delaware45,3730.81×
South Dakota41,3590.88×
North Dakota37,5400.9×
Vermont35,6711×
Alaska35,4400.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leaf audience
BrandAffinityCategory
Dollar General1.78×Shopping
Dentistry2.42×Business & Career
Real property2.36×Home & Garden
Made in USA2.6×Business & Career
Texas Roadhouse1.59×Food & Beverages
J. C. Penney2.02×Shopping
Kroger1.66×Food & Beverages
Organic food1.51×Food & Beverages
Menards1.79×Home & Garden
Hormone2.83×Health
Genetics1.53×Kids & Family
Livemusic1.68×Music & Radio
Five Below1.74×Shopping
Microwave oven2.02×Home & Garden
Local food1.54×Food & Beverages
Publix1.64×Shopping
IHOP1.77×Food & Beverages
Boho-chic2×Fashion & Accessoires
Kitchenware1.67×Home & Garden
Petco1.61×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leaf audience
TraitClusterScore
SustainabilityBALANCE1.47
Urban LifestyleOPEN1.43
Design AffinityPREMIUM1.35
DIY MentalityTHRILL1.3
IndividualismJOY1.27
Healthy LifestyleBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Leaf
CountryShare
United States22.9%
United Kingdom5.2%
Taiwan3.7%

See Leaf audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Leaf have in United States?

Leaf has an estimated audience of 20,289,108 people in United States, concentrated in California and Texas.

What is the gender split and age of Leaf fans?

65.2% of Leaf fans are female, 34.8% are male, with an average age of 42.4 years.

Which brands do Leaf fans like most?

Leaf fans show strongest brand affinity for Dollar General (1.78×), Dentistry (2.42×), and Real property (2.36×) over the country average.

Where do Leaf fans live in United States?

Leaf fans in United States are most concentrated in California (reach 2,565,816), Texas (reach 1,843,868), and New York (reach 1,408,903). These three regions account for the largest share of the active audience.

What other brands do Leaf fans also like?

Beyond Leaf itself, the audience over-indexes on Dentistry (2.42×), Real property (2.36×), Made in USA (2.6×), and Texas Roadhouse (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.