Rascasse Audience Intelligence

Leaf Audience in United States

A data profile of the people who buy, follow and care about Leaf in United States — modelled from more than twelve digital signal sources. Leaf has an estimated audience of 20,289,108 people in United States.

#1112among Topic in United States#122in Home & Garden

The average Leaf fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Real property, Genetics, Non-alcoholic beverage, with strongest over-indexing on Real property (1.92× the country average).

Demographically, the Leaf audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leaf fan in United States is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Real property.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leaf profile in United States.

Audience size
20.3M
in United States
Gender
65.2%♀
34.8% male
Age
42.4
average years
Country rank
#1618
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leaf fans

65.2% are female, 34.8% are male, average age 42.4.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Leaf audience in United States
MetricValue
Female65.2%
Male34.8%
Average age42.4
Estimated audience size20,289,108
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Leaf audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3918%
40-4924%
50+28%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Leaf audience comes from United States.

Worldwide audience distribution share by country for Leaf
CountryShare
United States22.9%
United Kingdom5.2%
Taiwan3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leaf audience in United States is strongest.

Fig. 05

Top regions by affinity

Leaf fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~500K1.66×
02New York~1.5M1.18×
03Utah~200K1.15×
04California~2.5M1.10×
05Pennsylvania~800K1.10×
06Ohio~700K1.10×
07Indiana~400K1.09×
08Kansas~200K1.09×
09Nebraska~100K1.08×
10North Carolina~600K1.05×
11Virginia~500K1.05×
12Washington~400K1.05×
13Wisconsin~300K1.05×
14Oregon~200K1.05×
15Idaho~100K1.05×
16New Jersey~500K1.04×
17Texas~2M1.02×
18Michigan~500K1.02×
19Missouri~300K1.02×
20Oklahoma~200K1.02×
21Connecticut~200K1.02×
22South Dakota~50K1.02×
23Vermont~40K1.02×
24Illinois~700K1.01×
25Minnesota~300K1.01×
26West Virginia~100K1.01×
27New Hampshire~80K1.01×
28North Dakota~40K1.01×
29Kentucky~300K1.00×
30Arkansas~200K0.99×
31Hawaii~90K0.99×
32Maine~70K0.99×
33Georgia~600K0.98×
34Iowa~200K0.98×
35New Mexico~100K0.98×
36Massachusetts~400K0.97×
37Rhode Island~60K0.97×
38Maryland~300K0.96×
39Montana~50K0.94×
40Alaska~40K0.92×
41South Carolina~300K0.91×
42Arizona~400K0.90×
43Delaware~50K0.87×
44Tennessee~400K0.86×
45Louisiana~200K0.86×
46Mississippi~100K0.85×
47Florida~1M0.82×
48Alabama~200K0.82×
49Nevada~200K0.82×
50Washington, District of Columbia~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Leaf, United States
0.75×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leaf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leaf audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages2.71×
02HormoneHealth2.16×
03Microwave ovenHome & Garden2.08×
04Made in USABusiness & Career1.96×
05Real propertyHome & Garden1.92×
06GeneticsKids & Family1.73×
07PastryFood & Beverages1.73×
08Rail transportTravel & Leisure1.72×
09New York PostNews1.69×
10InnovationBusiness & Career1.68×
11Britney SpearsMusic & Radio1.66×
12DentistryBusiness & Career1.64×
13Subscription business modelShopping1.63×
14Renewable energyBusiness & Career1.62×
15NASDAQBusiness & Career1.61×
16PharmacyBusiness & Career1.59×
17Charitable organizationPolitics & Society1.58×
18J. C. PenneyShopping1.52×
19Discount storesShopping1.51×
20Hardware storeHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leaf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leaf audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.39×
Community OrientationOPEN1.37×
SustainabilityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leaf audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
Risk AppetiteTHRILL0.85×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leaf have in United States?

Leaf has an estimated audience of 20,289,108 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Leaf fans?

65.2% of Leaf fans are female, 34.8% are male, with an average age of 42.4 years.

03

Which brands do Leaf fans like most?

Leaf fans show strongest brand affinity for Real property (1.92×), Genetics (1.73×), and Non-alcoholic beverage (2.71×) over the country average.

04

Where do Leaf fans live in United States?

Leaf fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Leaf fans also like?

Beyond Leaf itself, the audience over-indexes on Genetics (1.73×), Non-alcoholic beverage (2.71×), Made in USA (1.96×), and Subscription business model (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Leaf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Leaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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