A data profile of the people who buy, follow and care about Leaf in United Kingdom — modelled from more than twelve digital signal sources. Leaf has an estimated audience of 4,578,037 people in United Kingdom.
The average Leaf fan in United Kingdom is 45.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Flightradar24, with strongest over-indexing on Wikipedia (3.02× the country average).
Demographically, the Leaf audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Leaf fan in United Kingdom is more female, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Leaf profile in United Kingdom.
70.7% are female, 29.3% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 45.2 |
| Estimated audience size | 4,578,037 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Leaf audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.9% |
| United Kingdom | 5.2% |
| Taiwan | 3.7% |
Where the Leaf audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.39× | |
| 02 | Yorkshire and the Humber | ~500K | 1.33× | |
| 03 | Wales | ~300K | 1.23× | |
| 04 | South East | ~700K | 1.15× | |
| 05 | North East | ~200K | 1.03× | |
| 06 | Northern Ireland | ~100K | 1.00× | |
| 07 | South West | ~300K | 0.92× | |
| 08 | England | ~3.5M | 0.88× | |
| 09 | Scotland | ~400K | 0.88× | |
| 10 | East of England | ~400K | 0.85× | |
| 11 | East Midlands | ~300K | 0.80× | |
| 12 | North West | ~300K | 0.58× |
The strongest cross-interests of the Leaf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 6.42× | ||
| 02 | Wikipedia | Internet & Social Media | 3.02× | ||
| 03 | Drinking establishment | Food & Beverages | 2.99× | ||
| 04 | Adoption | Kids & Family | 2.73× | ||
| 05 | Refrigerator | Home & Garden | 2.39× | ||
| 06 | Ornamental plant | Home & Garden | 2.30× | ||
| 07 | Hot tub | Home & Garden | 2.26× | ||
| 08 | Mother's Day | Kids & Family | 2.24× | ||
| 09 | Hobby | Home & Garden | 2.14× | ||
| 10 | Satire | Literature | 2.13× | ||
| 11 | Mobile home | Cars & Mobility | 2.07× | ||
| 12 | Volunteering | Politics & Society | 1.99× | ||
| 13 | Esso | Cars & Mobility | 1.97× | ||
| 14 | Organic food | Food & Beverages | 1.74× | ||
| 15 | Aldi | Shopping | 1.69× | ||
| 16 | Politics | Politics & Society | 1.68× | ||
| 17 | Distilled beverage | Food & Beverages | 1.68× | ||
| 18 | Kitchen | Home & Garden | 1.63× | ||
| 19 | Internet & Social Media | 1.58× | |||
| 20 | William Hill (bookmaker) | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Sustainability | BALANCE | 1.31× | |
| Healthy Lifestyle | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Family Orientation | CONSERVATISM | 0.93× | |
| Social Media Usage | JOY | 0.94× |
Leaf has an estimated audience of 4,578,037 people in United Kingdom, concentrated in England and South East.
70.7% of Leaf fans are female, 29.3% are male, with an average age of 45.2 years.
Leaf fans show strongest brand affinity for Wikipedia (3.02×), Hobby (2.14×), and Flightradar24 (6.42×) over the country average.
Leaf fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Leaf itself, the audience over-indexes on Hobby (2.14×), Flightradar24 (6.42×), Kitchen (1.63×), and Refrigerator (2.39×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Leaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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