Music venue Audience in United States

Music venue has an estimated audience of 9,962,087 people in United States. 53.0% are female, 47.0% are male, average age 44.3. Top regions: California, New York, Texas. Top brand affinities: PSV Eindhoven, MSN, Planet Fitness, Livemusic, Diaper bag.

The average Music venue fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include PSV Eindhoven, MSN, Planet Fitness, with strongest over-indexing on PSV Eindhoven (70.86× the country average). Demographically, the Music venue audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Touchpoint

Demographics of Music venue fans

Demographic split for Music venue audience in United States
MetricValue
Female53.0%
Male47.0%
Average age44.3
Estimated audience size9,962,087

Audience persona

The typical Music venue fan in United States is balanced, around 44.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Music venue in United States
RegionReachAffinity
California1,260,6571.15×
New York875,4041.57×
Texas657,7530.77×
Tennessee507,5032.54×
Illinois477,3561.44×
Florida347,6140.52×
North Carolina345,6451.15×
Pennsylvania339,2031.01×
Colorado314,1682×
Washington309,1031.55×
Virginia301,9451.24×
Ohio252,6760.82×
Massachusetts249,9191.27×
Oregon242,0732.12×
Georgia219,9040.72×
Michigan214,3260.82×
Maryland184,7781.08×
Arizona182,0920.9×
Minnesota168,6811.18×
New Jersey155,7510.61×
Indiana149,5650.82×
New Mexico149,5022.99×
Wisconsin146,0440.97×
Missouri144,2430.9×
Louisiana118,9080.93×
South Carolina98,5910.66×
Kentucky95,0570.76×
Utah87,7430.98×
Connecticut85,1240.85×
Oklahoma73,4210.66×
Kansas71,0090.9×
Nevada59,0660.61×
Iowa57,6120.7×
Washington, District of Columbia57,4961.92×
Alabama51,9470.37×
New Hampshire49,9501.27×
Maine39,8551.12×
Arkansas39,3600.48×
Delaware36,1961.32×
Vermont34,7181.99×
Nebraska30,3310.61×
Idaho28,7720.58×
Rhode Island27,7540.88×
West Virginia19,9810.43×
Montana18,2660.66×
Mississippi15,9990.19×
Hawaii14,0410.33×
North Dakota13,3080.65×
Alaska7,0050.33×
Wyoming6,3010.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Music venue audience
BrandAffinityCategory
PSV Eindhoven70.86×Sports
MSN3.22×News
Planet Fitness2.32×Sports
Livemusic3.1×Music & Radio
Diaper bag3.54×Kids & Family
Staples (Canada)2.75×Business & Career
Back to the Future7.41×Movies & TV
Ibiza7.83×Travel & Leisure
Take-out2.4×Food & Beverages
Great Clips2.96×Beauty & Wellness
Concerts1.72×Music & Radio
Musical theatre2.34×Movies & TV
Deutsche Eishockey Liga17.52×Sports
Bass guitar2.31×Music & Radio
Hobby Lobby1.67×Home & Garden
Classical music1.67×Music & Radio
Nightclubs1.94×Music & Radio
Texas Roadhouse1.64×Food & Beverages
Bars1.55×Travel & Leisure
Catherine O'Hara2.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Music venue audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.73
Urban LifestyleOPEN1.56
ExtroversionTHRILL1.49
TravellingTHRILL1.44
Community OrientationOPEN1.39
Family OrientationCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Music venue
CountryShare
United States42.7%
United Kingdom14.9%
Japan6.4%

See Music venue audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Music venue have in United States?

Music venue has an estimated audience of 9,962,087 people in United States, concentrated in California and New York.

What is the gender split and age of Music venue fans?

53.0% of Music venue fans are female, 47.0% are male, with an average age of 44.3 years.

Which brands do Music venue fans like most?

Music venue fans show strongest brand affinity for PSV Eindhoven (70.86×), MSN (3.22×), and Planet Fitness (2.32×) over the country average.

Where do Music venue fans live in United States?

Music venue fans in United States are most concentrated in California (reach 1,260,657), New York (reach 875,404), and Texas (reach 657,753). These three regions account for the largest share of the active audience.

What other brands do Music venue fans also like?

Beyond Music venue itself, the audience over-indexes on MSN (3.22×), Planet Fitness (2.32×), Livemusic (3.1×), and Diaper bag (3.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Music venue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.