Music venue Audience in Germany
Music venue has an estimated audience of 358,900 people in Germany. 44.1% are female, 55.9% are male, average age 38.9. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: KLIX (AM), Home construction, Euskirchen (district), Dog breed, Progressive rock.
The average Music venue fan in Germany is 38.9 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include KLIX (AM), Home construction, Euskirchen (district), with strongest over-indexing on KLIX (AM) (11.2× the country average). Demographically, the Music venue audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint
Demographics of Music venue fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 38.9 |
| Estimated audience size | 358,900 |
Audience persona
The typical Music venue fan in Germany is more male, around 38.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 47,234 | 2.94× |
| Nordrhein-Westfalen | 36,308 | 0.46× |
| Bayern | 32,746 | 0.57× |
| Baden-Württemberg | 17,470 | 0.36× |
| Niedersachsen | 15,205 | 0.44× |
| Hessen | 12,211 | 0.45× |
| Rheinland-Pfalz | 10,668 | 0.59× |
| Sachsen-Anhalt | 9,461 | 1.02× |
| Schleswig-Holstein | 9,137 | 0.71× |
| Sachsen | 8,939 | 0.51× |
| Thüringen | 8,930 | 0.98× |
| Bremen | 8,504 | 2.77× |
| Brandenburg | 8,421 | 0.76× |
| Mecklenburg-Vorpommern | 7,749 | 1.13× |
| Saarland | 7,222 | 1.64× |
| Hamburg | 5,567 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 11.2× | Music & Radio |
| Home construction | 3.72× | Home & Garden |
| Euskirchen (district) | 15.4× | Travel & Leisure |
| Dog breed | 1.63× | Pets & Animals |
| Progressive rock | 2.43× | Music & Radio |
| Israel | 3.01× | Travel & Leisure |
| Celtic mythology | 7.19× | Arts & Culture |
| Goosebumps (film) | 12.46× | Movies & TV |
| myDealZ | 3.81× | Shopping |
| Natural rubber | 3.01× | Cars & Mobility |
| Unique Gifts | 1.68× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.67× | Home & Garden |
| Este, Veneto | 2.71× | Travel & Leisure |
| Birthday Gifts | 1.64× | Kids & Family |
| Hakkasan | 23.62× | Food & Beverages |
| Urban horticulture | 1.59× | Home & Garden |
| Commercial mortgage | 1.76× | Business & Career |
| Home Delivery | 2.17× | Food & Beverages |
| Magazine (band) | 3.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.65 |
| Sustainability | BALANCE | 1.61 |
| Early Adopter Mentality | POWER | 1.61 |
| Indulgence | JOY | 1.58 |
| Tradition | CONSERVATISM | 1.55 |
| Spirituality | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.7% |
| United Kingdom | 14.9% |
| Japan | 6.4% |
See Music venue audiences in other countries
More Music & Radio audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Music venue have in Germany?
Music venue has an estimated audience of 358,900 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Music venue fans?
44.1% of Music venue fans are female, 55.9% are male, with an average age of 38.9 years.
Which brands do Music venue fans like most?
Music venue fans show strongest brand affinity for KLIX (AM) (11.2×), Home construction (3.72×), and Euskirchen (district) (15.4×) over the country average.
Where do Music venue fans live in Germany?
Music venue fans in Germany are most concentrated in Berlin (reach 47,234), Nordrhein-Westfalen (reach 36,308), and Bayern (reach 32,746). These three regions account for the largest share of the active audience.
What other brands do Music venue fans also like?
Beyond Music venue itself, the audience over-indexes on Home construction (3.72×), Euskirchen (district) (15.4×), Dog breed (1.63×), and Progressive rock (2.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Music venue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.