Watch (TV channel) Audience in United States

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Watch (TV channel) has an estimated audience of 1,171,147 people in United States. 59.6% are female, 40.4% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: UK garage, Stamp collecting, Home equity, Information sensitivity, University of Rochester.

The average Watch (TV channel) fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UK garage, Stamp collecting, Home equity, with strongest over-indexing on UK garage (14.32× the country average). Demographically, the Watch (TV channel) audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Watch (TV channel) fans

Demographic split for Watch (TV channel) audience in United States
MetricValue
Female59.6%
Male40.4%
Average age39.6
Estimated audience size1,171,147

Audience persona

The typical Watch (TV channel) fan in United States is more female, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Watch (TV channel) in United States
RegionReachAffinity
California149,3441.16×
Texas121,5211.21×
Florida88,4641.12×
New York84,3221.29×
Georgia42,5171.18×
Pennsylvania41,2281.05×
Illinois41,0861.05×
North Carolina37,4911.06×
Ohio36,1401×
Michigan34,8391.14×
New Jersey34,1231.15×
Virginia30,8751.08×
Arizona27,3021.14×
Tennessee25,2451.07×
Washington25,1421.07×
Massachusetts24,8731.08×
Indiana22,0131.03×
Maryland21,5481.07×
Alabama19,8511.21×
South Carolina18,6551.06×
Missouri18,5430.98×
Colorado17,7270.96×
Louisiana17,3641.15×
Minnesota16,8601×
Wisconsin15,2120.86×
Kentucky14,3780.98×
Oklahoma13,8021.06×
Oregon13,1160.98×
Connecticut12,6931.08×
Nevada11,4091.01×
Arkansas10,7981.12×
Mississippi10,4201.08×
Utah10,0470.96×
Kansas9,9461.08×
Iowa8,7990.91×
New Mexico5,4170.92×
Nebraska5,2520.89×
Hawaii5,0691.01×
Idaho5,0050.85×
West Virginia4,7510.87×
New Hampshire3,6980.8×
Maine3,4750.83×
Washington, District of Columbia3,3980.97×
Rhode Island3,1910.86×
Delaware2,6880.83×
Montana2,5040.77×
Alaska2,1930.88×
South Dakota2,0210.75×
North Dakota1,9080.79×
Vermont1,5680.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Watch (TV channel) audience
BrandAffinityCategory
UK garage14.32×Music & Radio
Stamp collecting10.23×Home & Garden
Home equity2.98×Home & Garden
Information sensitivity13.21×Technology & Electronics
University of Rochester20×Business & Career
Box lacrosse9.4×Sports
Volcano, Hawaii20×Travel & Leisure
Nebraska Cornhuskers football3.83×Sports
GILT10.04×Shopping
Gumbal6.99×Cars & Mobility
Judge Dredd (film)8.91×Movies & TV
Jingoism1.59×Politics & Society
Sacred Heart Catholic Church (Dubuque, Iowa)8.37×Politics & Society
N1 road (South Africa)2.78×Travel & Leisure
Jaws3.68×Movies & TV
Jesse Plemons2.3×Movies & TV
Home staging3.31×Home & Garden
Staycation1.98×Home & Garden
JDSU1.71×Business & Career
Earth91120×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Watch (TV channel) audience
TraitClusterScore
Quality AwarenessPREMIUM1.43
Early Adopter MentalityPOWER1.3
Need for SecurityCONSERVATISM1.25
Community OrientationOPEN1.15
IndulgenceJOY1.12
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Watch (TV channel)
CountryShare
United States14.7%
Australia12.7%
India12.6%

See Watch (TV channel) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Watch (TV channel) have in United States?

Watch (TV channel) has an estimated audience of 1,171,147 people in United States, concentrated in California and Texas.

What is the gender split and age of Watch (TV channel) fans?

59.6% of Watch (TV channel) fans are female, 40.4% are male, with an average age of 39.6 years.

Which brands do Watch (TV channel) fans like most?

Watch (TV channel) fans show strongest brand affinity for UK garage (14.32×), Stamp collecting (10.23×), and Home equity (2.98×) over the country average.

Where do Watch (TV channel) fans live in United States?

Watch (TV channel) fans in United States are most concentrated in California (reach 149,344), Texas (reach 121,521), and Florida (reach 88,464). These three regions account for the largest share of the active audience.

What other brands do Watch (TV channel) fans also like?

Beyond Watch (TV channel) itself, the audience over-indexes on Stamp collecting (10.23×), Home equity (2.98×), Information sensitivity (13.21×), and University of Rochester (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Watch (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.