Watch (TV channel) Audience in Germany
Watch (TV channel) has an estimated audience of 253,387 people in Germany. 38.2% are female, 61.8% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steampunk, Havok (band), Unique Gifts, Katie Piper, Knauf Insulation.
The average Watch (TV channel) fan in Germany is 44.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steampunk, Havok (band), Unique Gifts, with strongest over-indexing on Steampunk (8.98× the country average). Demographically, the Watch (TV channel) audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Watch (TV channel) fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 44.4 |
| Estimated audience size | 253,387 |
Audience persona
The typical Watch (TV channel) fan in Germany is more male, around 44.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Steampunk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,745 | 1.17× |
| Bayern | 40,705 | 1× |
| Baden-Württemberg | 38,057 | 1.1× |
| Hessen | 28,727 | 1.49× |
| Niedersachsen | 23,586 | 0.96× |
| Berlin | 14,243 | 1.26× |
| Rheinland-Pfalz | 12,294 | 0.97× |
| Sachsen | 10,926 | 0.88× |
| Schleswig-Holstein | 7,300 | 0.8× |
| Thüringen | 6,337 | 0.98× |
| Brandenburg | 6,228 | 0.79× |
| Hamburg | 5,869 | 1.02× |
| Sachsen-Anhalt | 5,582 | 0.85× |
| Mecklenburg-Vorpommern | 3,564 | 0.74× |
| Saarland | 2,836 | 0.91× |
| Bremen | 2,346 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 8.98× | Fashion & Accessoires |
| Havok (band) | 13.94× | Music & Radio |
| Unique Gifts | 2.17× | Shopping |
| Katie Piper | 17.97× | Movies & TV |
| Knauf Insulation | 16.01× | Business & Career |
| Progressive rock | 2.04× | Music & Radio |
| Birthday Gifts | 2.13× | Kids & Family |
| Saving | 1.81× | Business & Career |
| Stamp collecting | 6.14× | Home & Garden |
| Phil Campbell (musician) | 5.94× | Music & Radio |
| Stradivarius | 1.63× | Shopping |
| Mothercare | 1.83× | Kids & Family |
| Hawesko | 3.49× | Food & Beverages |
| Este, Veneto | 2.25× | Travel & Leisure |
| XE.com | 7.25× | Business & Career |
| Judge Dredd (film) | 5.18× | Movies & TV |
| Minestrone | 1.83× | Food & Beverages |
| Fakty TVN | 6.06× | Movies & TV |
| Lindy Hop | 5.5× | Music & Radio |
| Hypothec | 3.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 5.39 |
| Early Adopter Mentality | POWER | 1.73 |
| Quality Awareness | PREMIUM | 1.71 |
| Price Sensitivity | PREMIUM | 1.44 |
| Indulgence | JOY | 1.41 |
| DIY Mentality | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Australia | 12.7% |
| India | 12.6% |
See Watch (TV channel) audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Watch (TV channel) have in Germany?
Watch (TV channel) has an estimated audience of 253,387 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Watch (TV channel) fans?
38.2% of Watch (TV channel) fans are female, 61.8% are male, with an average age of 44.4 years.
Which brands do Watch (TV channel) fans like most?
Watch (TV channel) fans show strongest brand affinity for Steampunk (8.98×), Havok (band) (13.94×), and Unique Gifts (2.17×) over the country average.
Where do Watch (TV channel) fans live in Germany?
Watch (TV channel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,745), Bayern (reach 40,705), and Baden-Württemberg (reach 38,057). These three regions account for the largest share of the active audience.
What other brands do Watch (TV channel) fans also like?
Beyond Watch (TV channel) itself, the audience over-indexes on Havok (band) (13.94×), Unique Gifts (2.17×), Katie Piper (17.97×), and Knauf Insulation (16.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Watch (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.