Rascasse Audience Intelligence

Backpackers Audience in United States

A data profile of the people who buy, follow and care about Backpackers in United States — modelled from more than twelve digital signal sources. Backpackers has an estimated audience of 287,598 people in United States.

#13652among Topic in United States#4141in Travel & Leisure

The average Backpackers fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, South Carolina, Texas.

Top brand affinities include Corset, Adecco, Discount Tire, with strongest over-indexing on Corset (16.7× the country average).

Demographically, the Backpackers audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Backpackers fan in United States is more female, around 34.0 years old, with strong Risk Appetite tendencies and a notable affinity for Corset.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Backpackers profile in United States.

Audience size
288K
in United States
Gender
64.9%♀
35.1% male
Age
34.0
average years
Country rank
#49395
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Backpackers fans

64.9% are female, 35.1% are male, average age 34.0.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Backpackers audience in United States
MetricValue
Female64.9%
Male35.1%
Average age34.0
Estimated audience size287,598
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Backpackers audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3918%
40-4917%
50+11%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Backpackers audience comes from United States.

Worldwide audience distribution share by country for Backpackers
CountryShare
United States19.1%
Japan10.4%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Backpackers audience in United States is strongest.

Fig. 05

Top regions by affinity

Backpackers fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~30K8.00×
02Texas~30K1.28×
03North Carolina~10K1.24×
04Kentucky~4K1.24×
05Arkansas~3K1.18×
06California~40K1.17×
07Louisiana~4K1.09×
08Mississippi~3K1.06×
09Tennessee~6K1.01×
10Arizona~6K0.98×
11Oklahoma~3K0.96×
12New Mexico~1K0.96×
13Kansas~2K0.95×
14Massachusetts~5K0.94×
15New Jersey~7K0.91×
16Missouri~4K0.91×
17Illinois~9K0.90×
18Nevada~2K0.90×
19Michigan~7K0.89×
20Alabama~4K0.89×
21New York~10K0.88×
22Indiana~5K0.88×
23Utah~2K0.88×
24Hawaii~1K0.88×
25Nebraska~1K0.86×
26Minnesota~4K0.85×
27Rhode Island<1K0.85×
28Connecticut~2K0.84×
29Florida~20K0.83×
30Virginia~6K0.83×
31Washington~5K0.83×
32Georgia~7K0.82×
33West Virginia~1K0.80×
34Maryland~4K0.79×
35Oregon~3K0.79×
36North Dakota<1K0.79×
37Iowa~2K0.78×
38South Dakota<1K0.77×
39Pennsylvania~7K0.76×
40Colorado~3K0.76×
41Wisconsin~3K0.74×
42Idaho~1K0.72×
43New Hampshire<1K0.72×
44Maine<1K0.71×
45Vermont<1K0.69×
46Alaska<1K0.68×
47Ohio~6K0.67×
48Montana<1K0.65×
49Delaware<1K0.65×
50Washington, District of Columbia<1K0.64×
Fig. 06

Affinity by region

Affinity by region — Backpackers, United States
0.64×1.00×8.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Backpackers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Backpackers audience
#·InterestCategoryAffinity×
01AdeccoBusiness & Career58.29×
02RandstadBusiness & Career30.05×
03WaterworldMovies & TV19.27×
04TumiFashion & Accessoires17.76×
05Michelin GuideFood & Beverages17.33×
06Armageddon (1998 film)Movies & TV17.26×
07CorsetFashion & Accessoires16.70×
08Rami MalekMovies & TV16.08×
09I, Robot (film)Movies & TV15.66×
10Elizabeth ArdenBeauty & Wellness15.43×
11Gillian AndersonMovies & TV12.78×
12InternshipBusiness & Career9.55×
13VuduInternet & Social Media8.23×
14Michael J. FoxMovies & TV8.05×
15Discount TireShopping7.63×
16Sunday BrunchKids & Family7.43×
17Red wineFood & Beverages7.38×
18White wineFood & Beverages7.02×
19Bath and BodyworksShopping6.70×
20Extreme sportSports6.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Backpackers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Backpackers audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.17×
Convenience OrientationPREMIUM1.99×
IndulgenceJOY1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Backpackers audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
SpiritualityBALANCE0.93×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Backpackers have in United States?

Backpackers has an estimated audience of 287,598 people in United States, concentrated in California and South Carolina.

02

What is the gender split and age of Backpackers fans?

64.9% of Backpackers fans are female, 35.1% are male, with an average age of 34.0 years.

03

Which brands do Backpackers fans like most?

Backpackers fans show strongest brand affinity for Corset (16.7×), Adecco (58.29×), and Discount Tire (7.63×) over the country average.

04

Where do Backpackers fans live in United States?

Backpackers fans in United States are most concentrated in California (reach ~40K), South Carolina (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Backpackers fans also like?

Beyond Backpackers itself, the audience over-indexes on Adecco (58.29×), Discount Tire (7.63×), Randstad (30.05×), and Rami Malek (16.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Backpackers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Backpackers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →