Backpackers Audience in United States

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Backpackers has an estimated audience of 287,598 people in United States. 64.9% are female, 35.1% are male, average age 34.0. Top regions: Louisiana, California, New York. Top brand affinities: Corset, Extreme sport, Adecco, Michelin Guide, Bath and Bodyworks.

The average Backpackers fan in United States is 34.0 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, California, New York. Top brand affinities include Corset, Extreme sport, Adecco, with strongest over-indexing on Corset (13.55× the country average). Demographically, the Backpackers audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Backpackers fans

Demographic split for Backpackers audience in United States
MetricValue
Female64.9%
Male35.1%
Average age34.0
Estimated audience size287,598

Audience persona

The typical Backpackers fan in United States is more female, around 34.0 years old, with strong Risk Appetite tendencies and a notable affinity for Corset.

Top regions in United States

Top regions ranked by reach for Backpackers in United States
RegionReachAffinity
Louisiana50,41313.59×
California20,7540.66×
New York11,6680.73×
Texas10,8300.44×
Florida7,6340.39×
Washington5,4210.94×
Ohio5,2320.59×
Hawaii4,8713.94×
Illinois3,8400.4×
Georgia3,6950.42×
North Carolina3,6300.42×
Virginia3,6140.52×
Colorado3,5680.79×
Pennsylvania3,5220.36×
Washington, District of Columbia3,5084.06×
New Jersey3,1850.44×
Tennessee3,0440.53×
Massachusetts2,9990.53×
Michigan2,9040.39×
Indiana2,8760.55×
Oregon2,8690.87×
Arizona2,6610.45×
Alaska2,4043.91×
Minnesota2,3000.56×
Maryland2,1000.42×
Alabama2,0440.51×
South Carolina1,8980.44×
Wisconsin1,7580.41×
Utah1,6290.63×
Missouri1,5920.34×
Nevada1,3640.49×
Kentucky1,2280.34×
Connecticut1,1940.41×
Mississippi1,1220.47×
Oklahoma1,0920.34×
Vermont1,0442.07×
Iowa1,0070.43×
Arkansas7980.34×
Kansas7870.35×
Idaho7870.55×
Montana6130.77×
New Mexico5950.41×
New Hampshire5800.51×
Nebraska5080.35×
West Virginia4820.36×
Wyoming4801.13×
Maine4720.46×
Rhode Island3830.42×
South Dakota3820.57×
North Dakota3720.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Backpackers audience
BrandAffinityCategory
Corset13.55×Fashion & Accessoires
Extreme sport7.82×Sports
Adecco46.58×Business & Career
Michelin Guide20.91×Food & Beverages
Bath and Bodyworks7.48×Shopping
Red wine10.15×Food & Beverages
Bachelor of Business Administration35.65×Business & Career
Natural foods7.44×Food & Beverages
White wine9.71×Food & Beverages
Sunday Brunch9.74×Kids & Family
Armageddon (1998 film)18.7×Movies & TV
Randstad17.64×Business & Career
Rami Malek10.33×Movies & TV
Alison Brie8.64×Movies & TV
Travel photography4.36×Technology & Electronics
Discount Tire3.9×Shopping
Wildlife photography4.41×Technology & Electronics
Motorcycle accessories5.19×Cars & Mobility
Jeep Cherokee15.15×Cars & Mobility
Fine-art photography4.8×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Backpackers audience
TraitClusterScore
Risk AppetiteTHRILL3.28
Design AffinityPREMIUM2.47
TravellingTHRILL2
Convenience OrientationPREMIUM1.82
Luxury OrientationPREMIUM1.7
Quality AwarenessPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for Backpackers
CountryShare
United States19.3%
Japan10.5%
Italy5.9%

See Backpackers audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Backpackers have in United States?

Backpackers has an estimated audience of 287,598 people in United States, concentrated in Louisiana and California.

What is the gender split and age of Backpackers fans?

64.9% of Backpackers fans are female, 35.1% are male, with an average age of 34.0 years.

Which brands do Backpackers fans like most?

Backpackers fans show strongest brand affinity for Corset (13.55×), Extreme sport (7.82×), and Adecco (46.58×) over the country average.

Where do Backpackers fans live in United States?

Backpackers fans in United States are most concentrated in Louisiana (reach 50,413), California (reach 20,754), and New York (reach 11,668). These three regions account for the largest share of the active audience.

What other brands do Backpackers fans also like?

Beyond Backpackers itself, the audience over-indexes on Extreme sport (7.82×), Adecco (46.58×), Michelin Guide (20.91×), and Bath and Bodyworks (7.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Backpackers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.