Water security Audience in United States

Water security logo

Water security has an estimated audience of 390,547 people in United States. 48.4% are female, 51.6% are male, average age 36.7. Top regions: Florida, California, New York. Top brand affinities: Somerset, Kentucky, Sub Zero (Official), Nipsey Hussle, JDSU, Home equity.

The average Water security fan in United States is 36.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Somerset, Kentucky, Sub Zero (Official), Nipsey Hussle, with strongest over-indexing on Somerset, Kentucky (146.23× the country average). Demographically, the Water security audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Water security fans

Demographic split for Water security audience in United States
MetricValue
Female48.4%
Male51.6%
Average age36.7
Estimated audience size390,547

Audience persona

The typical Water security fan in United States is balanced, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Somerset, Kentucky.

Top regions in United States

Top regions ranked by reach for Water security in United States
RegionReachAffinity
Florida46,2831.75×
California15,4030.36×
New York10,8110.5×
Texas9,5780.29×
Georgia8,6420.72×
Virginia7,1750.75×
Illinois5,7510.44×
Massachusetts4,7710.62×
Pennsylvania4,4070.34×
Washington, District of Columbia4,3683.72×
North Carolina4,0530.34×
Maryland4,0270.6×
Michigan4,0180.39×
Washington3,4500.44×
Mississippi3,4281.07×
New Jersey3,2870.33×
Indiana3,2690.46×
Colorado3,2680.53×
Louisiana3,0480.61×
Arkansas3,0460.95×
Oklahoma2,9790.69×
Kentucky2,9310.6×
Alabama2,8380.52×
West Virginia2,8301.56×
Ohio2,8250.23×
Alaska2,8243.38×
Tennessee2,7030.35×
Arizona2,6940.34×
South Carolina2,6840.46×
Kansas2,6140.85×
Idaho2,6141.33×
Oregon2,6080.58×
Wisconsin2,5980.44×
Missouri2,5330.4×
Hawaii2,4971.49×
Iowa2,4820.77×
Montana2,4622.27×
North Dakota2,3662.95×
New Hampshire2,3321.52×
Minnesota2,3210.41×
Nebraska2,2841.17×
Connecticut2,2800.58×
New Mexico2,2721.16×
Nevada2,2640.6×
Rhode Island2,2521.81×
Maine2,2511.61×
Utah2,2220.64×
Vermont2,2153.23×
Delaware2,0171.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water security audience
BrandAffinityCategory
Somerset, Kentucky146.23×Travel & Leisure
Sub Zero (Official)20×Literature
Nipsey Hussle10.58×Music & Radio
JDSU2.73×Business & Career
Home equity1.74×Home & Garden
Elsword14.31×Games
Natural rubber1.61×Cars & Mobility
Israel1.58×Travel & Leisure
Nebraska Cornhuskers football2.69×Sports
Iowa Lottery7.22×Games
Grammarly2.92×Business & Career
Regional styles of Mexican music1.6×Music & Radio
FAO Schwarz4.11×Shopping
Jaws2.96×Movies & TV
Solo climbing3.59×Sports
Charlamagne Tha God4.94×Movies & TV
Kanna Hashimoto15.88×Movies & TV
Business English2.84×Business & Career
Jesse Plemons1.67×Movies & TV
Jeep Wagoneer2.64×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water security audience
TraitClusterScore
SustainabilityBALANCE3.04
Quality AwarenessPREMIUM1.76
Early Adopter MentalityPOWER1.65
Career OrientationPOWER1.52
IndividualismJOY1.48
Pet OwnershipJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for Water security
CountryShare
United States24.4%
Italy11.4%
India10.8%

See Water security audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Water security have in United States?

Water security has an estimated audience of 390,547 people in United States, concentrated in Florida and California.

What is the gender split and age of Water security fans?

48.4% of Water security fans are female, 51.6% are male, with an average age of 36.7 years.

Which brands do Water security fans like most?

Water security fans show strongest brand affinity for Somerset, Kentucky (146.23×), Sub Zero (Official) (20×), and Nipsey Hussle (10.58×) over the country average.

Where do Water security fans live in United States?

Water security fans in United States are most concentrated in Florida (reach 46,283), California (reach 15,403), and New York (reach 10,811). These three regions account for the largest share of the active audience.

What other brands do Water security fans also like?

Beyond Water security itself, the audience over-indexes on Sub Zero (Official) (20×), Nipsey Hussle (10.58×), JDSU (2.73×), and Home equity (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.