Rascasse Audience Intelligence

Water security Audience in United States

A data profile of the people who buy, follow and care about Water security in United States — modelled from more than twelve digital signal sources. Water security has an estimated audience of 390,547 people in United States.

#12399among Topic in United States#2335in Politics & Society

The average Water security fan in United States is 36.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Neve Campbell, Sustainable energy, Randstad, with strongest over-indexing on Neve Campbell (155.01× the country average).

Demographically, the Water security audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Water security fan in United States is balanced, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Neve Campbell.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water security profile in United States.

Audience size
391K
in United States
Gender
48.4%♀
51.6% male
Age
36.7
average years
Country rank
#42127
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water security fans

48.4% are female, 51.6% are male, average age 36.7.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Water security audience in United States
MetricValue
Female48.4%
Male51.6%
Average age36.7
Estimated audience size390,547
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Water security audience in United States
Age bracketShare%
16-1931%
20-2918%
30-3914%
40-4916%
50+20%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Water security audience comes from United States.

Worldwide audience distribution share by country for Water security
CountryShare
United States24.4%
Italy11.4%
India10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water security audience in United States is strongest.

Fig. 05

Top regions by affinity

Water security fans by region: top regions in United States
#RegionReachAffinity×
01Florida~50K1.81×
02Washington, District of Columbia~2K1.75×
03Georgia~20K1.45×
04Alaska~1K1.39×
05Vermont<1K1.28×
06Montana~1K1.26×
07North Dakota<1K1.23×
08West Virginia~2K1.12×
09Rhode Island~1K1.12×
10Maine~2K1.10×
11Delaware~1K1.10×
12New Hampshire~2K1.08×
13Hawaii~2K1.06×
14New Mexico~2K1.05×
15South Dakota<1K1.05×
16Idaho~2K1.04×
17Nebraska~2K1.01×
18Mississippi~3K1.00×
19Arkansas~3K0.99×
20Kansas~3K0.98×
21Kentucky~5K0.96×
22Iowa~3K0.96×
23Arizona~8K0.95×
24Oklahoma~4K0.95×
25Maryland~6K0.93×
26Oregon~4K0.93×
27Connecticut~4K0.93×
28Utah~3K0.93×
29Louisiana~5K0.92×
30Nevada~3K0.92×
31Colorado~6K0.91×
32South Carolina~5K0.91×
33Alabama~5K0.91×
34Virginia~9K0.90×
35Missouri~6K0.88×
36Wisconsin~5K0.88×
37Minnesota~5K0.88×
38Indiana~6K0.87×
39Tennessee~7K0.86×
40Massachusetts~7K0.85×
41Washington~7K0.83×
42Michigan~8K0.82×
43Ohio~10K0.81×
44North Carolina~10K0.81×
45New Jersey~8K0.81×
46Pennsylvania~10K0.78×
47Texas~30K0.77×
48Illinois~10K0.77×
49New York~20K0.70×
50California~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Water security, United States
0.62×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water security audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water security audience
#·InterestCategoryAffinity×
01Neve CampbellMovies & TV155.01×
02RandstadBusiness & Career50.74×
03AdeccoBusiness & Career40.77×
04FreeCellGames23.04×
05Sustainable energyHome & Garden18.96×
06Rose McGowanMovies & TV18.08×
07Oxygen (TV channel)Movies & TV15.23×
08Hard waterHome & Garden15.19×
09Maison MargielaFashion & Accessoires13.66×
10Water pollutionPolitics & Society12.14×
11Renewable energyBusiness & Career12.13×
12Masters TournamentSports5.91×
13FedExBusiness & Career5.56×
14LinkedInInternet & Social Media4.97×
15Solar energyHome & Garden3.55×
16InnovationBusiness & Career3.46×
17Mortgage loansBusiness & Career3.09×
18AirbnbTravel & Leisure2.30×
19McDonald'sFood & Beverages2.14×
20PinterestInternet & Social Media1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water security audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water security audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.05×
Family OrientationCONSERVATISM2.39×
Quality AwarenessPREMIUM2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water security audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
CreativityOPEN0.82×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water security have in United States?

Water security has an estimated audience of 390,547 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Water security fans?

48.4% of Water security fans are female, 51.6% are male, with an average age of 36.7 years.

03

Which brands do Water security fans like most?

Water security fans show strongest brand affinity for Neve Campbell (155.01×), Sustainable energy (18.96×), and Randstad (50.74×) over the country average.

04

Where do Water security fans live in United States?

Water security fans in United States are most concentrated in Florida (reach ~50K), California (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Water security fans also like?

Beyond Water security itself, the audience over-indexes on Sustainable energy (18.96×), Randstad (50.74×), Renewable energy (12.13×), and Adecco (40.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Water security audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Water security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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