A data profile of the people who buy, follow and care about Sky Mobile in United Kingdom — modelled from more than twelve digital signal sources. Sky Mobile has an estimated audience of 3,053,212 people in United Kingdom.
The average Sky Mobile fan in United Kingdom is 43.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, East of England.
Top brand affinities include Google Maps, Tower of London, Breaking news, with strongest over-indexing on Google Maps (2.84× the country average).
Demographically, the Sky Mobile audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sky Mobile fan in United Kingdom is balanced, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
The key figures that characterise the Sky Mobile profile in United Kingdom.
48.2% are female, 51.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 43.1 |
| Estimated audience size | 3,053,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Sky Mobile audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 89.0% |
| Ireland | 4.1% |
| Italy | 2.9% |
Where the Sky Mobile audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.46× | |
| 02 | West Midlands | ~200K | 1.39× | |
| 03 | North East | ~100K | 1.23× | |
| 04 | Wales | ~200K | 1.16× | |
| 05 | East of England | ~300K | 1.11× | |
| 06 | Scotland | ~300K | 1.01× | |
| 07 | England | ~2.5M | 0.96× | |
| 08 | Northern Ireland | ~80K | 0.87× | |
| 09 | East Midlands | ~200K | 0.86× | |
| 10 | South West | ~200K | 0.76× | |
| 11 | South East | ~300K | 0.72× | |
| 12 | North West | ~200K | 0.49× |
The strongest cross-interests of the Sky Mobile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tower of London | Travel & Leisure | 8.85× | ||
| 02 | Vodafone | Technology & Electronics | 3.28× | ||
| 03 | Privacy policy | Technology & Electronics | 2.96× | ||
| 04 | Desktop computers | Technology & Electronics | 2.86× | ||
| 05 | Google Maps | Internet & Social Media | 2.84× | ||
| 06 | Google Drive | Technology & Electronics | 2.59× | ||
| 07 | Esso | Cars & Mobility | 2.52× | ||
| 08 | Wikipedia | Internet & Social Media | 2.43× | ||
| 09 | Office 365 | Technology & Electronics | 2.33× | ||
| 10 | 4K resolution | Technology & Electronics | 2.25× | ||
| 11 | Breaking news | Movies & TV | 2.22× | ||
| 12 | Telecommunication | Technology & Electronics | 2.05× | ||
| 13 | Linux | Technology & Electronics | 1.93× | ||
| 14 | Betfair | Games | 1.82× | ||
| 15 | Cloud computing | Technology & Electronics | 1.76× | ||
| 16 | EBay | Shopping | 1.74× | ||
| 17 | Innovation | Business & Career | 1.69× | ||
| 18 | Online newspaper | News | 1.63× | ||
| 19 | Energy | Home & Garden | 1.60× | ||
| 20 | Home Appliances | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.38× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Patriotism | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.83× | |
| Creativity | OPEN | 0.87× |
Sky Mobile's target market in United Kingdom covers an estimated 3,053,212 people, concentrated in England and Yorkshire and the Humber.
48.2% of the Sky Mobile audience are female, 51.8% are male, with an average age of 43.1 years.
Sky Mobile fans show strongest brand affinity for Google Maps (2.84×), Tower of London (8.85×), and Breaking news (2.22×) over the country average.
Sky Mobile fans in United Kingdom are most concentrated in England (reach ~2.5M), Yorkshire and the Humber (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sky Mobile itself, the audience over-indexes on Tower of London (8.85×), Breaking news (2.22×), Google Drive (2.59×), and Wikipedia (2.43×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sky Mobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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