A data profile of the people who buy, follow and care about Jornal de Notícias in Portugal — modelled from more than twelve digital signal sources. Jornal de Notícias has an estimated audience of 2,484,127 people in Portugal.
Jornal de Notícias has an estimated audience of 2,484,127 people in Portugal. 55.1% are female, 44.9% are male, average age 43.4. Top brand affinities: WhatsApp, Nicole Kidman, Betclic, Fnac, Prison Break.
Top brand affinities include WhatsApp, Nicole Kidman, Betclic, with strongest over-indexing on WhatsApp (1.61× the country average).
Demographically, the Jornal de Notícias audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Jornal de Notícias fan in Portugal is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Jornal de Notícias profile in Portugal.
55.1% are female, 44.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 43.4 |
| Estimated audience size | 2,484,127 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
The strongest cross-interests of the Jornal de Notícias audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nicole Kidman | Movies & TV | 7.04× | ||
| 02 | Prison Break | Movies & TV | 7.04× | ||
| 03 | Pulp Fiction | Movies & TV | 7.04× | ||
| 04 | Anthony Hopkins | Movies & TV | 7.04× | ||
| 05 | Forrest Gump | Movies & TV | 7.04× | ||
| 06 | Steve Carell | Movies & TV | 7.04× | ||
| 07 | American Horror Story | Movies & TV | 7.04× | ||
| 08 | Criminal Minds | Movies & TV | 7.04× | ||
| 09 | Blake Lively | Movies & TV | 4.82× | ||
| 10 | Peaky Blinders (TV series) | Movies & TV | 4.56× | ||
| 11 | Philanthropy | Arts & Culture | 2.74× | ||
| 12 | Romance novels | Literature | 1.81× | ||
| 13 | EDreams | Travel & Leisure | 1.80× | ||
| 14 | Portugal national football team | Sports | 1.63× | ||
| 15 | Charity and causes | Business & Career | 1.62× | ||
| 16 | Internet & Social Media | 1.61× | |||
| 17 | Betclic | Games | 1.59× | ||
| 18 | Volunteering | Politics & Society | 1.58× | ||
| 19 | Black Friday (shopping) | Shopping | 1.53× | ||
| 20 | Fnac | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.33× | |
| Indulgence | JOY | 1.31× | |
| Need for Security | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Spirituality | BALANCE | 0.81× | |
| Career Orientation | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Jornal de Notícias. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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