A data profile of the people who buy, follow and care about Keanu Reeves in Portugal — modelled from more than twelve digital signal sources. Keanu Reeves has an estimated audience of 228,200 people in Portugal.
The average Keanu Reeves fan in Portugal is 42.9 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Gmail, Google Maps, Auto mechanic, with strongest over-indexing on Gmail (2.47× the country average).
Demographically, the Keanu Reeves audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Keanu Reeves fan in Portugal is balanced, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Gmail.
The key figures that characterise the Keanu Reeves profile in Portugal.
51.4% are female, 48.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 42.9 |
| Estimated audience size | 228,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Keanu Reeves audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 25.9% |
| Brazil | 7.9% |
| Germany | 5.9% |
Where the Keanu Reeves audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~100K | 1.49× | |
| 02 | Setúbal District | ~40K | 1.45× | |
| 03 | Porto District | ~70K | 1.41× | |
| 04 | Santarém District | ~20K | 1.41× | |
| 05 | Faro District | ~20K | 1.32× | |
| 06 | Aveiro District | ~20K | 1.14× | |
| 07 | Braga District | ~20K | 1.13× | |
| 08 | Leiria District | ~10K | 1.09× | |
| 09 | Coimbra District | ~10K | 1.05× | |
| 10 | Viana do Castelo District | ~6K | 0.98× | |
| 11 | Viseu District | ~8K | 0.97× | |
| 12 | Azores | ~6K | 0.96× | |
| 13 | Beja District | ~4K | 0.95× | |
| 14 | Madeira | ~6K | 0.93× | |
| 15 | Castelo Branco District | ~4K | 0.87× | |
| 16 | Vila Real District | ~4K | 0.85× | |
| 17 | Évora District | ~3K | 0.81× | |
| 18 | Bragança District | ~2K | 0.80× | |
| 19 | Portalegre District | ~2K | 0.79× | |
| 20 | Guarda District | ~2K | 0.78× |
The strongest cross-interests of the Keanu Reeves audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Suspension (vehicle) | Cars & Mobility | 6.33× | ||
| 02 | Machine tool | Home & Garden | 4.56× | ||
| 03 | Heavy equipment | Home & Garden | 4.42× | ||
| 04 | Alemeda | Music & Radio | 4.33× | ||
| 05 | Indian (motorcycle) | Cars & Mobility | 4.27× | ||
| 06 | Auto mechanic | Cars & Mobility | 4.25× | ||
| 07 | Wind turbine | Home & Garden | 4.09× | ||
| 08 | Commercial vehicle | Cars & Mobility | 3.83× | ||
| 09 | Mechanical engineering | Business & Career | 3.77× | ||
| 10 | Hand tool | Home & Garden | 3.47× | ||
| 11 | Norauto | Cars & Mobility | 3.46× | ||
| 12 | Driving | Cars & Mobility | 3.10× | ||
| 13 | Miguel Oliveira | Sports | 2.90× | ||
| 14 | Engine | Cars & Mobility | 2.85× | ||
| 15 | Internet television | Technology & Electronics | 2.82× | ||
| 16 | BP | Cars & Mobility | 2.48× | ||
| 17 | Gmail | Internet & Social Media | 2.47× | ||
| 18 | Google Maps | Internet & Social Media | 1.97× | ||
| 19 | Rock music | Music & Radio | 1.80× | ||
| 20 | Betclic | Games | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.48× | |
| Tradition | CONSERVATISM | 1.66× | |
| Need for Security | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.73× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Creativity | OPEN | 0.89× |
Keanu Reeves has an estimated audience of 228,200 people in Portugal, concentrated in Lisbon District and Porto District.
51.4% of Keanu Reeves fans are female, 48.6% are male, with an average age of 42.9 years.
Keanu Reeves fans show strongest brand affinity for Gmail (2.47×), Google Maps (1.97×), and Auto mechanic (4.25×) over the country average.
Keanu Reeves fans in Portugal are most concentrated in Lisbon District (reach ~100K), Porto District (reach ~70K), and Setúbal District (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Keanu Reeves itself, the audience over-indexes on Google Maps (1.97×), Auto mechanic (4.25×), Wind turbine (4.09×), and Alemeda (4.33×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Keanu Reeves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.