A data profile of the people who buy, follow and care about Election in Australia — modelled from more than twelve digital signal sources. Election has an estimated audience of 2,035,988 people in Australia.
Election has an estimated audience of 2,035,988 people in Australia. 53.2% are female, 46.8% are male, average age 45.0. Top brand affinities: Wikipedia, Donald Trump, Sustainable energy, Renewable energy, Democracy.
Top brand affinities include Wikipedia, Donald Trump, Sustainable energy, with strongest over-indexing on Wikipedia (4.92× the country average).
Demographically, the Election audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Individualism, Sustainability.
The typical Election fan in Australia is balanced, around 45.0 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Election profile in Australia.
53.2% are female, 46.8% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 45.0 |
| Estimated audience size | 2,035,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Election audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.5% |
| India | 6.6% |
| Brazil | 5.5% |
The strongest cross-interests of the Election audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.92× | ||
| 02 | Freedom of speech | Politics & Society | 3.92× | ||
| 03 | Democracy | Politics & Society | 3.88× | ||
| 04 | Individualism | Politics & Society | 3.36× | ||
| 05 | Sustainable energy | Home & Garden | 3.35× | ||
| 06 | Renewable energy | Business & Career | 2.57× | ||
| 07 | Public security | Politics & Society | 2.39× | ||
| 08 | Jason Bateman | Movies & TV | 2.36× | ||
| 09 | ABC | Movies & TV | 2.33× | ||
| 10 | Innovation | Business & Career | 2.26× | ||
| 11 | Apple TV | Movies & TV | 2.19× | ||
| 12 | Donald Trump | Politics & Society | 2.15× | ||
| 13 | Activism | Politics & Society | 2.14× | ||
| 14 | Tabloid (newspaper format) | Literature | 1.77× | ||
| 15 | Crossword | Games | 1.72× | ||
| 16 | Local news | News | 1.65× | ||
| 17 | Nonprofit organization | Politics & Society | 1.56× | ||
| 18 | Anthropology | Business & Career | 1.56× | ||
| 19 | Australia Post | Business & Career | 1.53× | ||
| 20 | Solar energy | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.79× | |
| Sustainability | BALANCE | 1.70× | |
| Community Orientation | OPEN | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Indulgence | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Election. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.