A data profile of the people who buy, follow and care about Election in Colombia — modelled from more than twelve digital signal sources. Election has an estimated audience of 2,070,024 people in Colombia.
Election has an estimated audience of 2,070,024 people in Colombia. 49.1% are female, 50.9% are male, average age 38.0. Top brand affinities: Internet celebrity, Public transport, Do it yourself (DIY), Rail transport, Non-alcoholic beverage.
Top brand affinities include Internet celebrity, Public transport, Do it yourself (DIY), with strongest over-indexing on Internet celebrity (1.94× the country average).
Demographically, the Election audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Election fan in Colombia is balanced, around 38.0 years old, with strong Individualism tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the Election profile in Colombia.
49.1% are female, 50.9% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 38.0 |
| Estimated audience size | 2,070,024 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Election audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 27.5% |
| India | 6.6% |
| Brazil | 5.5% |
The strongest cross-interests of the Election audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cider | Food & Beverages | 3.77× | ||
| 02 | Local news | News | 3.36× | ||
| 03 | Nobel Peace Prize | Politics & Society | 3.16× | ||
| 04 | Individualism | Politics & Society | 2.89× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.43× | ||
| 06 | Breaking news | Movies & TV | 2.35× | ||
| 07 | Public transport | Cars & Mobility | 2.22× | ||
| 08 | Rail transport | Travel & Leisure | 2.22× | ||
| 09 | Single malt whisky | Food & Beverages | 2.12× | ||
| 10 | Herbalism | Health | 1.99× | ||
| 11 | Beach soccer | Sports | 1.99× | ||
| 12 | Renewable energy | Business & Career | 1.97× | ||
| 13 | Internet celebrity | Internet & Social Media | 1.94× | ||
| 14 | Mineral water | Food & Beverages | 1.90× | ||
| 15 | Virtual reality | Technology & Electronics | 1.80× | ||
| 16 | Film festival | Movies & TV | 1.79× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.65× | ||
| 18 | Charitable organization | Politics & Society | 1.60× | ||
| 19 | Nonprofit organization | Politics & Society | 1.56× | ||
| 20 | Espresso | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.77× | |
| Early Adopter Mentality | POWER | 1.72× | |
| Community Orientation | OPEN | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.54× | |
| Creativity | OPEN | 0.65× | |
| Pet Ownership | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Election. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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