A data profile of the people who buy, follow and care about Pauline Hanson in Australia — modelled from more than twelve digital signal sources. Pauline Hanson has an estimated audience of 2,188,017 people in Australia.
Pauline Hanson has an estimated audience of 2,188,017 people in Australia. 44.4% are female, 55.6% are male, average age 47.9. Top brand affinities: Donald Trump, Jake Gyllenhaal, Wikipedia, Breaking news, Renewable energy.
Top brand affinities include Donald Trump, Jake Gyllenhaal, Wikipedia, with strongest over-indexing on Donald Trump (2.74× the country average).
Demographically, the Pauline Hanson audience skews more male with an average age of 47.9, and over-indexes on personality traits such as Individualism, Tradition.
The typical Pauline Hanson fan in Australia is more male, around 47.9 years old, with strong Individualism tendencies and a notable affinity for Donald Trump.
The key figures that characterise the Pauline Hanson profile in Australia.
44.4% are female, 55.6% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 47.9 |
| Estimated audience size | 2,188,017 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Pauline Hanson audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 81.0% |
| United States | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Pauline Hanson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jake Gyllenhaal | Movies & TV | 6.53× | ||
| 02 | Ralph Fiennes | Movies & TV | 6.53× | ||
| 03 | Jude Law | Movies & TV | 6.53× | ||
| 04 | Sally Field | Movies & TV | 6.53× | ||
| 05 | Joseph Gordon-Levitt | Movies & TV | 6.53× | ||
| 06 | Edward Norton | Movies & TV | 6.53× | ||
| 07 | Eva Mendes | Movies & TV | 6.19× | ||
| 08 | Natalie Portman | Movies & TV | 5.51× | ||
| 09 | Gerard Butler | Movies & TV | 5.27× | ||
| 10 | Individualism | Politics & Society | 5.11× | ||
| 11 | Sustainable energy | Home & Garden | 2.91× | ||
| 12 | Donald Trump | Politics & Society | 2.74× | ||
| 13 | Public security | Politics & Society | 2.74× | ||
| 14 | Wikipedia | Internet & Social Media | 2.71× | ||
| 15 | Renewable energy | Business & Career | 2.49× | ||
| 16 | Hair conditioner | Beauty & Wellness | 2.28× | ||
| 17 | Tabloid (newspaper format) | Literature | 2.02× | ||
| 18 | Breaking news | Movies & TV | 1.93× | ||
| 19 | Solar energy | Home & Garden | 1.83× | ||
| 20 | Local news | News | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.49× | |
| Tradition | CONSERVATISM | 1.56× | |
| Sustainability | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.53× | |
| Luxury Orientation | PREMIUM | 0.55× | |
| Pet Ownership | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Pauline Hanson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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