A data profile of the people who buy, follow and care about Sky News Australia in Australia — modelled from more than twelve digital signal sources. Sky News Australia has an estimated audience of 1,993,240 people in Australia.
Sky News Australia has an estimated audience of 1,993,240 people in Australia. 43.4% are female, 56.6% are male, average age 48.6. Top brand affinities: Donald Trump, Renewable energy, Sustainable energy, Wikipedia, Breaking news.
Top brand affinities include Donald Trump, Renewable energy, Sustainable energy, with strongest over-indexing on Donald Trump (2.17× the country average).
Demographically, the Sky News Australia audience skews more male with an average age of 48.6, and over-indexes on personality traits such as Individualism, Quality Awareness.
The typical Sky News Australia fan in Australia is more male, around 48.6 years old, with strong Individualism tendencies and a notable affinity for Donald Trump.
The key figures that characterise the Sky News Australia profile in Australia.
43.4% are female, 56.6% are male, average age 48.6.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 48.6 |
| Estimated audience size | 1,993,240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 44% |
of the worldwide Sky News Australia audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 67.7% |
| United States | 12.5% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Sky News Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 3.85× | ||
| 02 | Sustainable energy | Home & Garden | 3.44× | ||
| 03 | Weather forecasting | Home & Garden | 3.01× | ||
| 04 | SailGP | Sports | 2.90× | ||
| 05 | Apple TV | Movies & TV | 2.85× | ||
| 06 | Renewable energy | Business & Career | 2.79× | ||
| 07 | Wikipedia | Internet & Social Media | 2.68× | ||
| 08 | Tabloid (newspaper format) | Literature | 2.28× | ||
| 09 | Donald Trump | Politics & Society | 2.17× | ||
| 10 | Innovation | Business & Career | 2.15× | ||
| 11 | Photovoltaics | Home & Garden | 2.13× | ||
| 12 | Breaking news | Movies & TV | 1.99× | ||
| 13 | Lawn mower | Home & Garden | 1.99× | ||
| 14 | Tesla Motors | Cars & Mobility | 1.84× | ||
| 15 | Local news | News | 1.78× | ||
| 16 | Solar energy | Home & Garden | 1.76× | ||
| 17 | Real property | Home & Garden | 1.75× | ||
| 18 | Life insurance | Business & Career | 1.75× | ||
| 19 | Pay television | Movies & TV | 1.66× | ||
| 20 | Hair conditioner | Beauty & Wellness | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.02× | |
| Quality Awareness | PREMIUM | 1.49× | |
| Sustainability | BALANCE | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sky News Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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