Sky News Australia Audience in United States

Sky News Australia logo

Sky News Australia has an estimated audience of 369,056 people in United States. 49.3% are female, 50.7% are male, average age 38.9. Top regions: California, Florida, Texas. Top brand affinities: Litter box, Guys and Dolls, Voter registration, IS (Infinite Stratos), Hays County, Texas.

The average Sky News Australia fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Litter box, Guys and Dolls, Voter registration, with strongest over-indexing on Litter box (1.64× the country average). Demographically, the Sky News Australia audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Sky News Australia fans

Demographic split for Sky News Australia audience in United States
MetricValue
Female49.3%
Male50.7%
Average age38.9
Estimated audience size369,056

Audience persona

The typical Sky News Australia fan in United States is balanced, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Litter box.

Top regions in United States

Top regions ranked by reach for Sky News Australia in United States
RegionReachAffinity
California31,0240.76×
Florida21,6010.86×
Texas21,1560.67×
New York14,1880.69×
Pennsylvania12,4271×
Illinois12,0060.98×
Washington10,9411.48×
Ohio9,8380.87×
North Carolina9,3480.84×
Michigan9,2680.96×
Virginia8,4870.94×
Georgia8,3950.74×
Arizona6,9920.93×
Tennessee6,4040.87×
Massachusetts6,3470.87×
Indiana5,8370.87×
Louisiana5,4361.14×
Wisconsin5,4140.98×
Missouri5,4040.91×
Minnesota5,3871.02×
South Carolina5,3710.97×
New Jersey5,0230.54×
Colorado4,9250.85×
Oregon4,4361.05×
Utah4,4091.33×
Nevada4,2801.2×
Maryland3,4660.55×
Oklahoma3,4650.85×
Kentucky3,4470.75×
Alabama3,2760.64×
Alaska3,1403.98×
Idaho3,0181.63×
Mississippi2,9470.97×
Iowa2,7910.92×
Connecticut2,7790.75×
Arkansas2,3970.79×
New Hampshire2,3831.64×
Hawaii2,1891.38×
Kansas2,1350.73×
Maine1,5781.19×
West Virginia1,4890.87×
Montana1,4641.43×
New Mexico1,2920.7×
Nebraska1,2890.7×
Washington, District of Columbia1,1521.04×
Wyoming8621.58×
Rhode Island8090.69×
South Dakota6760.79×
North Dakota6370.84×
Vermont5300.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sky News Australia audience
BrandAffinityCategory
Litter box1.64×Pets & Animals
Guys and Dolls8.45×Music & Radio
Voter registration2.03×Politics & Society
IS (Infinite Stratos)1.59×Literature
Hays County, Texas3.82×Travel & Leisure
Defenders of Wildlife9.9×Pets & Animals
Cultural studies3.36×Business & Career
Final Fantasy VII (Famicom)3.46×Games
Brunello Cucinelli1.86×Fashion & Accessoires
Enfamil1.62×Kids & Family
Jumia3.5×Fashion & Accessoires
Lebanese cuisine1.51×Food & Beverages
South Asian cuisine1.57×Food & Beverages
EShakti1.85×Shopping
Eddie George1.69×Sports
JD Samson7.11×Music & Radio
Energetics2.58×Sports
Iowa Speedway3.46×Sports
Elliott Hulse6.1×Internet & Social Media
Enrique Hernández (baseball)1.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sky News Australia audience
TraitClusterScore
PatriotismCONSERVATISM2.37
SpiritualityBALANCE1.47
Need for SecurityCONSERVATISM1.25
TraditionCONSERVATISM1.22
IndividualismJOY1.11
Pet OwnershipJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Sky News Australia
CountryShare
Australia67.5%
United States12.6%
United Kingdom5.4%

See Sky News Australia audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Sky News Australia have in United States?

Sky News Australia has an estimated audience of 369,056 people in United States, concentrated in California and Florida.

What is the gender split and age of Sky News Australia fans?

49.3% of Sky News Australia fans are female, 50.7% are male, with an average age of 38.9 years.

Which brands do Sky News Australia fans like most?

Sky News Australia fans show strongest brand affinity for Litter box (1.64×), Guys and Dolls (8.45×), and Voter registration (2.03×) over the country average.

Where do Sky News Australia fans live in United States?

Sky News Australia fans in United States are most concentrated in California (reach 31,024), Florida (reach 21,601), and Texas (reach 21,156). These three regions account for the largest share of the active audience.

What other brands do Sky News Australia fans also like?

Beyond Sky News Australia itself, the audience over-indexes on Guys and Dolls (8.45×), Voter registration (2.03×), IS (Infinite Stratos) (1.59×), and Hays County, Texas (3.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sky News Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.