Rascasse Audience Intelligence

Sky News Australia Audience in United States

A data profile of the people who buy, follow and care about Sky News Australia in United States — modelled from more than twelve digital signal sources. Sky News Australia has an estimated audience of 367,945 people in United States.

#459among TV Channel in United States#7957in Movies & TV

The average Sky News Australia fan in United States is 38.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Donald Trump, CNN, X, with strongest over-indexing on Donald Trump (4.52× the country average).

Demographically, the Sky News Australia audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sky News Australia fan in United States is balanced, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Donald Trump.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sky News Australia profile in United States.

Audience size
368K
in United States
Gender
49.3%♀
50.7% male
Age
38.9
average years
Country rank
#43461
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sky News Australia

49.3% are female, 50.7% are male, average age 38.9.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Sky News Australia audience in United States
MetricValue
Female49.3%
Male50.7%
Average age38.9
Estimated audience size367,945
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Sky News Australia audience in United States
Age bracketShare%
16-1933%
20-2910%
30-3911%
40-4918%
50+28%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Sky News Australia audience comes from United States.

Worldwide audience distribution share by country for Sky News Australia
CountryShare
Australia67.7%
United States12.5%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sky News Australia audience in United States is strongest.

Fig. 05

Top regions by affinity

Sky News Australia fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K3.86×
02Louisiana~7K1.54×
03Wyoming<1K1.50×
04Washington~10K1.46×
05Idaho~3K1.46×
06New Hampshire~2K1.42×
07Hawaii~2K1.33×
08Utah~4K1.25×
09Montana~1K1.21×
10Nevada~4K1.19×
11Maine~1K1.09×
12Oregon~4K1.03×
13Washington, District of Columbia~1K1.00×
14Mississippi~3K0.99×
15Wisconsin~5K0.98×
16South Carolina~5K0.97×
17Minnesota~5K0.96×
18Pennsylvania~10K0.95×
19Arizona~7K0.95×
20Illinois~10K0.94×
21South Dakota<1K0.93×
22Arkansas~3K0.91×
23West Virginia~2K0.91×
24North Dakota<1K0.91×
25Iowa~3K0.90×
26Ohio~10K0.89×
27Missouri~5K0.88×
28Oklahoma~4K0.88×
29Florida~20K0.87×
30Michigan~8K0.87×
31Tennessee~6K0.87×
32Virginia~8K0.86×
33Indiana~6K0.85×
34Colorado~5K0.85×
35Kansas~2K0.84×
36California~30K0.81×
37Massachusetts~6K0.81×
38Rhode Island<1K0.81×
39North Carolina~9K0.79×
40Kentucky~4K0.79×
41Delaware<1K0.79×
42Georgia~9K0.78×
43Connecticut~3K0.78×
44New Mexico~1K0.78×
45New York~20K0.77×
46Nebraska~1K0.77×
47Alabama~4K0.75×
48Texas~20K0.66×
49Maryland~4K0.60×
50New Jersey~6K0.59×
Fig. 06

Affinity by region

Affinity by region — Sky News Australia, United States
0.59×1.00×3.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sky News Australia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sky News Australia audience
#·InterestCategoryAffinity×
01The Matrix (franchise)Movies & TV15.06×
02CitibankBusiness & Career5.86×
03Donald TrumpPolitics & Society4.52×
04CNNMovies & TV4.36×
05Nonprofit organizationPolitics & Society3.90×
06TraditionPolitics & Society3.90×
07TV talkshowsMovies & TV3.79×
08Fox News ChannelMovies & TV3.57×
09ReligionBusiness & Career3.36×
10Breaking newsMovies & TV3.17×
11XInternet & Social Media2.89×
12Country musicMusic & Radio2.78×
13Documentary moviesMovies & TV2.73×
14American footballSports2.41×
15Health careBusiness & Career2.36×
16MedicineBusiness & Career2.34×
17CookingFood & Beverages2.24×
18SmartphonesTechnology & Electronics2.24×
19Alcoholic beveragesFood & Beverages2.23×
20Home improvementHome & Garden2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sky News Australia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sky News Australia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.24×
TraditionCONSERVATISM2.36×
SpiritualityBALANCE2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sky News Australia audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.47×
Design AffinityPREMIUM0.61×
ExtroversionTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sky News Australia have in United States?

Sky News Australia has an estimated audience of 367,945 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Sky News Australia fans?

49.3% of Sky News Australia fans are female, 50.7% are male, with an average age of 38.9 years.

03

Which brands do Sky News Australia fans like most?

Sky News Australia fans show strongest brand affinity for Donald Trump (4.52×), CNN (4.36×), and X (2.89×) over the country average.

04

Where do Sky News Australia fans live in United States?

Sky News Australia fans in United States are most concentrated in California (reach ~30K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sky News Australia fans also like?

Beyond Sky News Australia itself, the audience over-indexes on CNN (4.36×), X (2.89×), Religion (3.36×), and Nonprofit organization (3.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sky News Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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