A data profile of the people who buy, follow and care about Utrecht in Netherlands — modelled from more than twelve digital signal sources. Utrecht has an estimated audience of 2,667,871 people in Netherlands.
The average Utrecht fan in Netherlands is 43.5 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, Utrecht, North Holland.
Top brand affinities include Rabobank, Jumbo (supermarket), WhatsApp, with strongest over-indexing on Rabobank (2.75× the country average).
Demographically, the Utrecht audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Utrecht fan in Netherlands is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Rabobank.
The key figures that characterise the Utrecht profile in Netherlands.
57.1% are female, 42.9% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.5 |
| Estimated audience size | 2,667,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
Where the Utrecht audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utrecht | ~600K | 2.99× | |
| 02 | North Holland | ~600K | 1.26× | |
| 03 | Gelderland | ~400K | 1.10× | |
| 04 | Zuid-Holland | ~600K | 1.01× | |
| 05 | Flevoland | ~70K | 0.96× | |
| 06 | North Brabant | ~400K | 0.92× | |
| 07 | Overijssel | ~200K | 0.84× | |
| 08 | Limburg | ~100K | 0.68× | |
| 09 | Friesland | ~60K | 0.60× | |
| 10 | Drenthe | ~50K | 0.58× | |
| 11 | Groningen | ~50K | 0.57× | |
| 12 | Zeeland | ~30K | 0.55× |
The strongest cross-interests of the Utrecht audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rabobank | Business & Career | 2.75× | ||
| 02 | Real property | Home & Garden | 2.57× | ||
| 03 | Refrigerator | Home & Garden | 2.23× | ||
| 04 | Internet & Social Media | 1.96× | |||
| 05 | Instant messaging | Internet & Social Media | 1.96× | ||
| 06 | Jumbo (supermarket) | Shopping | 1.94× | ||
| 07 | Walking | Sports | 1.93× | ||
| 08 | Etos | Health | 1.88× | ||
| 09 | TUI | Travel & Leisure | 1.87× | ||
| 10 | Hornbach | Shopping | 1.83× | ||
| 11 | Ziggo | Technology & Electronics | 1.82× | ||
| 12 | FC Utrecht | Sports | 1.80× | ||
| 13 | Belgium | Travel & Leisure | 1.73× | ||
| 14 | Hair products | Beauty & Wellness | 1.70× | ||
| 15 | Charity and causes | Business & Career | 1.70× | ||
| 16 | ABN AMRO | Business & Career | 1.68× | ||
| 17 | Center Parcs | Travel & Leisure | 1.65× | ||
| 18 | Marco Borsato | Music & Radio | 1.64× | ||
| 19 | Aldi | Shopping | 1.62× | ||
| 20 | Pathé | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.39× | |
| Extroversion | THRILL | 1.34× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Design Affinity | PREMIUM | 0.93× | |
| Creativity | OPEN | 0.94× |
Utrecht has an estimated audience of 2,667,871 people in Netherlands, concentrated in Zuid-Holland and Utrecht.
57.1% of Utrecht fans are female, 42.9% are male, with an average age of 43.5 years.
Utrecht fans show strongest brand affinity for Rabobank (2.75×), Jumbo (supermarket) (1.94×), and WhatsApp (1.96×) over the country average.
Utrecht fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), Utrecht (reach ~600K), and North Holland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Utrecht itself, the audience over-indexes on Jumbo (supermarket) (1.94×), WhatsApp (1.96×), Hornbach (1.83×), and Aldi (1.62×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Utrecht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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