Machine (mechanical) Audience in United States

Machine (mechanical) logo

Machine (mechanical) has an estimated audience of 6,378,996 people in United States. 33.1% are female, 66.9% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, CarGurus, Enterprise Rent-A-Car, Diesel engine, Fox News Channel.

The average Machine (mechanical) fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, CarGurus, Enterprise Rent-A-Car, with strongest over-indexing on Google Maps (3.73× the country average). Demographically, the Machine (mechanical) audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Machine (mechanical) fans

Demographic split for Machine (mechanical) audience in United States
MetricValue
Female33.1%
Male66.9%
Average age42.1
Estimated audience size6,378,996

Audience persona

The typical Machine (mechanical) fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Machine (mechanical) in United States
RegionReachAffinity
California850,4201.21×
Texas621,1521.13×
Florida421,3340.98×
New York351,0990.98×
Illinois229,9461.08×
Pennsylvania228,9151.07×
Georgia226,9671.15×
North Carolina205,3931.07×
Ohio204,5601.04×
Michigan188,1521.13×
Virginia165,9261.07×
New Jersey147,0980.91×
Washington133,6291.04×
Arizona133,5041.03×
Tennessee132,8391.04×
Indiana128,5021.1×
Missouri109,8091.07×
Massachusetts108,2870.86×
Maryland105,8280.96×
Alabama98,4261.1×
South Carolina96,7181.01×
Minnesota94,9591.04×
Wisconsin92,4200.96×
Louisiana89,5841.09×
Kentucky86,9971.09×
Oklahoma84,7621.2×
Oregon84,0041.15×
Colorado83,5340.83×
Arkansas60,6511.15×
Nevada60,4360.98×
Iowa60,1031.14×
Mississippi59,6831.14×
Utah58,1661.02×
Connecticut55,6580.87×
Kansas54,4101.08×
New Mexico33,7821.06×
Nebraska31,4650.98×
Idaho30,8920.97×
West Virginia29,5440.99×
Hawaii23,9770.87×
Maine21,5400.94×
New Hampshire21,1970.84×
Washington, District of Columbia17,1170.89×
Rhode Island15,1160.74×
Delaware14,8970.85×
Montana14,7090.83×
South Dakota12,8010.87×
North Dakota12,3880.95×
Alaska12,3370.9×
Vermont8,2520.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Machine (mechanical) audience
BrandAffinityCategory
Google Maps3.73×Internet & Social Media
CarGurus4.89×Cars & Mobility
Enterprise Rent-A-Car4.61×Cars & Mobility
Diesel engine5.38×Cars & Mobility
Fox News Channel1.74×Movies & TV
Auction3.07×Shopping
Capital One2.26×Business & Career
Indeed.com2.29×Business & Career
Lawn mower4.18×Home & Garden
FC Bayern Munich3.75×Sports
AutoZone2.1×Cars & Mobility
Rick Astley14.74×Music & Radio
Bob Ross7.79×Movies & TV
Menards2.4×Home & Garden
Dollar General1.83×Shopping
Honda Accord6.77×Cars & Mobility
Discount Tire2.82×Shopping
Firestone Tires14.74×Cars & Mobility
Lowe's1.54×Shopping
Hyundai Elantra9.05×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Machine (mechanical) audience
TraitClusterScore
PatriotismCONSERVATISM2.06
Need for SecurityCONSERVATISM1.79
Quality AwarenessPREMIUM1.6
Risk AppetiteTHRILL1.51
Career OrientationPOWER1.31
IndividualismJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Machine (mechanical)
CountryShare
United States17.2%
Brazil6.5%
Italy4.4%

See Machine (mechanical) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Machine (mechanical) have in United States?

Machine (mechanical) has an estimated audience of 6,378,996 people in United States, concentrated in California and Texas.

What is the gender split and age of Machine (mechanical) fans?

33.1% of Machine (mechanical) fans are female, 66.9% are male, with an average age of 42.1 years.

Which brands do Machine (mechanical) fans like most?

Machine (mechanical) fans show strongest brand affinity for Google Maps (3.73×), CarGurus (4.89×), and Enterprise Rent-A-Car (4.61×) over the country average.

Where do Machine (mechanical) fans live in United States?

Machine (mechanical) fans in United States are most concentrated in California (reach 850,420), Texas (reach 621,152), and Florida (reach 421,334). These three regions account for the largest share of the active audience.

What other brands do Machine (mechanical) fans also like?

Beyond Machine (mechanical) itself, the audience over-indexes on CarGurus (4.89×), Enterprise Rent-A-Car (4.61×), Diesel engine (5.38×), and Fox News Channel (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Machine (mechanical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.