Machine (mechanical) Audience in Germany
Machine (mechanical) has an estimated audience of 644,785 people in Germany. 21.5% are female, 78.5% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Native Instruments, Pets, Tagesschau, Automobiles.
The average Machine (mechanical) fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Native Instruments, Pets, with strongest over-indexing on Western Union (4.26× the country average). Demographically, the Machine (mechanical) audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Machine (mechanical) fans
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 39.8 |
| Estimated audience size | 644,785 |
Audience persona
The typical Machine (mechanical) fan in Germany is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,973 | 0.99× |
| Bayern | 94,773 | 0.91× |
| Baden-Württemberg | 91,306 | 1.04× |
| Hessen | 81,170 | 1.65× |
| Niedersachsen | 49,346 | 0.79× |
| Berlin | 42,652 | 1.48× |
| Sachsen | 37,745 | 1.19× |
| Rheinland-Pfalz | 36,882 | 1.14× |
| Schleswig-Holstein | 20,012 | 0.86× |
| Hamburg | 16,062 | 1.1× |
| Brandenburg | 14,414 | 0.72× |
| Sachsen-Anhalt | 13,252 | 0.79× |
| Thüringen | 12,066 | 0.73× |
| Saarland | 7,373 | 0.93× |
| Mecklenburg-Vorpommern | 7,032 | 0.57× |
| Bremen | 6,014 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 4.26× | Business & Career |
| Native Instruments | 11.83× | Technology & Electronics |
| Pets | 1.72× | Pets & Animals |
| Tagesschau | 1.75× | Movies & TV |
| Automobiles | 1.74× | Cars & Mobility |
| Forestry | 4.42× | Home & Garden |
| Netto Marken-Discount | 1.83× | Shopping |
| Solar energy | 2.63× | Home & Garden |
| John Deere | 5.57× | Cars & Mobility |
| Ryanair | 1.97× | Travel & Leisure |
| ADAC | 2.37× | Cars & Mobility |
| AutoScout24 | 1.72× | Cars & Mobility |
| Dynamo Dresden | 2.31× | Sports |
| Italo disco | 5.86× | Music & Radio |
| Used car | 2.03× | Cars & Mobility |
| Tour de France | 3.72× | Sports |
| FOCUS Online | 1.84× | News |
| FRITZ!Box | 1.9× | Technology & Electronics |
| Aral AG | 1.5× | Cars & Mobility |
| Transfermarkt | 1.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.24 |
| Spirituality | BALANCE | 1.45 |
| Need for Security | CONSERVATISM | 1.37 |
| Pet Ownership | JOY | 1.25 |
| Convenience Orientation | PREMIUM | 1.23 |
| Early Adopter Mentality | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 6.5% |
| Italy | 4.4% |
See Machine (mechanical) audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Machine (mechanical) have in Germany?
Machine (mechanical) has an estimated audience of 644,785 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Machine (mechanical) fans?
21.5% of Machine (mechanical) fans are female, 78.5% are male, with an average age of 39.8 years.
Which brands do Machine (mechanical) fans like most?
Machine (mechanical) fans show strongest brand affinity for Western Union (4.26×), Native Instruments (11.83×), and Pets (1.72×) over the country average.
Where do Machine (mechanical) fans live in Germany?
Machine (mechanical) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,973), Bayern (reach 94,773), and Baden-Württemberg (reach 91,306). These three regions account for the largest share of the active audience.
What other brands do Machine (mechanical) fans also like?
Beyond Machine (mechanical) itself, the audience over-indexes on Native Instruments (11.83×), Pets (1.72×), Tagesschau (1.75×), and Automobiles (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Machine (mechanical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.