General Tire Audience in United States

General Tire logo

General Tire has an estimated audience of 304,801 people in United States. 12.8% are female, 87.2% are male, average age 45.5. Top regions: California, Pennsylvania, New York. Top brand affinities: MK, Hipster, Wound, ostomy, and continence nursing, Vocal harmony, Governor of Michigan.

The average General Tire fan in United States is 45.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Pennsylvania, New York. Top brand affinities include MK, Hipster, Wound, ostomy, and continence nursing, with strongest over-indexing on MK (9.54× the country average). Demographically, the General Tire audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of General Tire fans

Demographic split for General Tire audience in United States
MetricValue
Female12.8%
Male87.2%
Average age45.5
Estimated audience size304,801

Audience persona

The typical General Tire fan in United States is more male, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for General Tire in United States
RegionReachAffinity
California18,7490.56×
Pennsylvania16,6151.62×
New York15,5000.91×
Texas14,4350.55×
Florida13,0310.63×
Ohio11,2471.2×
Illinois9,4430.93×
North Carolina8,8980.97×
Georgia8,2220.88×
New Jersey7,8401.01×
Michigan7,5300.94×
Wisconsin7,3551.6×
Tennessee7,3531.2×
Virginia6,5350.88×
Indiana5,5651×
Minnesota5,1281.17×
South Carolina4,9721.08×
Alabama4,8951.15×
Missouri4,8340.98×
Massachusetts4,7180.79×
Arizona4,2780.69×
Kentucky4,0991.07×
Maryland3,9240.75×
Colorado3,5710.74×
Washington3,4120.56×
Iowa3,3311.33×
Connecticut3,2471.06×
Louisiana3,0650.78×
West Virginia2,8602.02×
Oklahoma2,7210.8×
Kansas2,4151.01×
Arkansas2,3160.92×
Oregon2,2130.63×
Mississippi2,1350.85×
New Hampshire2,0951.74×
Nebraska2,0861.36×
Utah1,9510.71×
Nevada1,7450.59×
Maine1,6771.54×
Idaho1,4810.97×
North Dakota1,1351.81×
Delaware1,0291.22×
South Dakota9801.39×
Montana9171.08×
New Mexico9160.6×
Vermont7691.44×
Rhode Island6670.69×
Wyoming5141.14×
Alaska4610.71×
Hawaii4210.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for General Tire audience
BrandAffinityCategory
MK9.54×Music & Radio
Hipster17.92×Politics & Society
Wound, ostomy, and continence nursing61.39×Health
Vocal harmony7.32×Music & Radio
Governor of Michigan9.52×Politics & Society
Iyanla Vanzant18.04×Business & Career
N1 road (South Africa)4.55×Travel & Leisure
Minnesota1.77×Travel & Leisure
Equinix13.24×Business & Career
Arrietty13.3×Movies & TV
Hibachi6.95×Food & Beverages
Israel1.84×Travel & Leisure
Grinch3.43×Movies & TV
Keith Stanfield5.42×Movies & TV
Title Nine8.83×Fashion & Accessoires
Wok5.2×Food & Beverages
Life of Pi7.54×Movies & TV
Jesse Plemons2.51×Movies & TV
Cherish (group)7.89×Music & Radio
Better Off Dead (film)7.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by General Tire audience
TraitClusterScore
Career OrientationPOWER1.96
Need for SecurityCONSERVATISM1.77
Quality AwarenessPREMIUM1.55
PatriotismCONSERVATISM1.53
Risk AppetiteTHRILL1.47
DIY MentalityTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for General Tire
CountryShare
United States64.0%
Brazil9.3%
Canada8.5%

See General Tire audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does General Tire have in United States?

General Tire has an estimated audience of 304,801 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of General Tire fans?

12.8% of General Tire fans are female, 87.2% are male, with an average age of 45.5 years.

Which brands do General Tire fans like most?

General Tire fans show strongest brand affinity for MK (9.54×), Hipster (17.92×), and Wound, ostomy, and continence nursing (61.39×) over the country average.

Where do General Tire fans live in United States?

General Tire fans in United States are most concentrated in California (reach 18,749), Pennsylvania (reach 16,615), and New York (reach 15,500). These three regions account for the largest share of the active audience.

What other brands do General Tire fans also like?

Beyond General Tire itself, the audience over-indexes on Hipster (17.92×), Wound, ostomy, and continence nursing (61.39×), Vocal harmony (7.32×), and Governor of Michigan (9.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for General Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.