Rascasse Audience Intelligence

General Tire Target Market in United States

A data profile of the people who buy, follow and care about General Tire in United States — modelled from more than twelve digital signal sources. General Tire has an estimated audience of 305,788 people in United States.

#4951among Brand in United States#1275in Cars & Mobility

The average General Tire fan in United States is 45.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, Texas.

Top brand affinities include Discount Tire, Nexen Tire, Big O Tires, with strongest over-indexing on Discount Tire (18.85× the country average).

Demographically, the General Tire audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical General Tire fan in United States is more male, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Discount Tire.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the General Tire profile in United States.

Audience size
306K
in United States
Gender
12.8%♀
87.2% male
Age
45.5
average years
Country rank
#47880
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of General Tire

12.8% are female, 87.2% are male, average age 45.5.

Fig. 02

Gender split

12.8%
Female
87.2%
Male
Demographic split for General Tire audience in United States
MetricValue
Female12.8%
Male87.2%
Average age45.5
Estimated audience size305,788
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the General Tire audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3917%
40-4926%
50+36%
Fig. 04

Worldwide distribution

64.1%

of the worldwide General Tire audience comes from United States.

Worldwide audience distribution share by country for General Tire
CountryShare
United States64.1%
Brazil9.3%
Canada8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the General Tire audience in United States is strongest.

Fig. 05

Top regions by affinity

General Tire customers by region in United States
#RegionReachAffinity×
01West Virginia~3K1.93×
02Pennsylvania~20K1.60×
03New Hampshire~2K1.54×
04North Dakota<1K1.52×
05Wisconsin~7K1.49×
06Delaware~1K1.37×
07Maine~1K1.36×
08Nebraska~2K1.30×
09South Dakota<1K1.28×
10Vermont<1K1.28×
11Iowa~3K1.27×
12Tennessee~8K1.24×
13Ohio~10K1.18×
14Minnesota~5K1.11×
15South Carolina~5K1.09×
16Alabama~5K1.06×
17Kentucky~4K1.06×
18Connecticut~3K1.04×
19Montana<1K1.04×
20New Jersey~8K1.02×
21Missouri~5K1.00×
22North Carolina~9K0.97×
23Kansas~2K0.96×
24Idaho~1K0.96×
25Arkansas~2K0.95×
26Michigan~8K0.94×
27Indiana~5K0.94×
28Mississippi~2K0.91×
29Illinois~9K0.90×
30Alaska<1K0.89×
31New York~10K0.88×
32Virginia~6K0.88×
33Rhode Island<1K0.85×
34Georgia~8K0.84×
35Maryland~4K0.83×
36Louisiana~3K0.83×
37Oklahoma~3K0.83×
38Massachusetts~5K0.80×
39New Mexico~1K0.80×
40Utah~2K0.79×
41Hawaii<1K0.74×
42Colorado~4K0.73×
43Washington, District of Columbia<1K0.71×
44Arizona~4K0.70×
45Oregon~2K0.70×
46Florida~10K0.68×
47Nevada~2K0.68×
48Washington~4K0.60×
49California~20K0.58×
50Texas~20K0.58×
Fig. 06

Affinity by region

Affinity by region — General Tire, United States
0.58×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the General Tire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for General Tire audience
#·InterestCategoryAffinity×
01Nexen TireCars & Mobility125.70×
02Run-flat tireCars & Mobility117.54×
03Ferrari WorldTravel & Leisure63.35×
04Firestone TiresCars & Mobility57.85×
05BFGoodrichCars & Mobility54.12×
06Tire KingdomCars & Mobility32.22×
07Big O TiresShopping29.40×
08Ford ExpeditionCars & Mobility22.68×
09Goodyear Tire and Rubber CompanyCars & Mobility20.08×
10Discount TireShopping18.85×
11Toyota Land CruiserCars & Mobility12.31×
12Rim (wheel)Cars & Mobility11.85×
13Automobile repair shopCars & Mobility8.20×
14Advance Auto PartsCars & Mobility6.61×
15O'Reilly Auto PartsCars & Mobility6.27×
16Solar energyHome & Garden5.95×
17CarGurusCars & Mobility5.56×
18Renewable energyBusiness & Career5.12×
19AutoZoneCars & Mobility4.99×
20FedExBusiness & Career4.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the General Tire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by General Tire audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.66×
Convenience OrientationPREMIUM2.30×
Career OrientationPOWER2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by General Tire audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.48×
CreativityOPEN0.50×
Healthy LifestyleBALANCE0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is General Tire's target market in United States?

General Tire's target market in United States covers an estimated 305,788 people, concentrated in California and Pennsylvania.

02

What is the gender split and age of General Tire customers?

12.8% of the General Tire audience are female, 87.2% are male, with an average age of 45.5 years.

03

Which brands do General Tire fans like most?

General Tire fans show strongest brand affinity for Discount Tire (18.85×), Nexen Tire (125.7×), and Big O Tires (29.4×) over the country average.

04

Where do General Tire fans live in United States?

General Tire fans in United States are most concentrated in California (reach ~20K), Pennsylvania (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do General Tire fans also like?

Beyond General Tire itself, the audience over-indexes on Nexen Tire (125.7×), Big O Tires (29.4×), Firestone Tires (57.85×), and BFGoodrich (54.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See General Tire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for General Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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