General Tire Audience in United States

General Tire has an estimated audience of 304,801 people in United States. 12.8% are female, 87.2% are male, average age 45.5. Top regions: California, Pennsylvania, New York. Top brand affinities: CarGurus, Discount Tire, Google Maps, Circle K, Capital One.

The average General Tire fan in United States is 45.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Pennsylvania, New York. Top brand affinities include CarGurus, Discount Tire, Google Maps, with strongest over-indexing on CarGurus (33.95× the country average). Demographically, the General Tire audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of General Tire fans

Demographic split for General Tire audience in United States
MetricValue
Female12.8%
Male87.2%
Average age45.5
Estimated audience size304,801

Audience persona

The typical General Tire fan in United States is more male, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for General Tire in United States
RegionReachAffinity
California18,7490.56×
Pennsylvania16,6151.62×
New York15,5000.91×
Texas14,4350.55×
Florida13,0310.63×
Ohio11,2471.2×
Illinois9,4430.93×
North Carolina8,8980.97×
Georgia8,2220.88×
New Jersey7,8401.01×
Michigan7,5300.94×
Wisconsin7,3551.6×
Tennessee7,3531.2×
Virginia6,5350.88×
Indiana5,5651×
Minnesota5,1281.17×
South Carolina4,9721.08×
Alabama4,8951.15×
Missouri4,8340.98×
Massachusetts4,7180.79×
Arizona4,2780.69×
Kentucky4,0991.07×
Maryland3,9240.75×
Colorado3,5710.74×
Washington3,4120.56×
Iowa3,3311.33×
Connecticut3,2471.06×
Louisiana3,0650.78×
West Virginia2,8602.02×
Oklahoma2,7210.8×
Kansas2,4151.01×
Arkansas2,3160.92×
Oregon2,2130.63×
Mississippi2,1350.85×
New Hampshire2,0951.74×
Nebraska2,0861.36×
Utah1,9510.71×
Nevada1,7450.59×
Maine1,6771.54×
Idaho1,4810.97×
North Dakota1,1351.81×
Delaware1,0291.22×
South Dakota9801.39×
Montana9171.08×
New Mexico9160.6×
Vermont7691.44×
Rhode Island6670.69×
Wyoming5141.14×
Alaska4610.71×
Hawaii4210.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for General Tire audience
BrandAffinityCategory
CarGurus33.95×Cars & Mobility
Discount Tire19.8×Shopping
Google Maps9.62×Internet & Social Media
Circle K16.91×Shopping
Capital One9.08×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Firestone Tires61.39×Cars & Mobility
Big O Tires30.54×Shopping
Enterprise Rent-A-Car9.59×Cars & Mobility
AutoZone5.91×Cars & Mobility
Indeed.com6×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
AccuWeather8.7×Home & Garden
Aaron Rodgers8.21×Sports
Nexen Tire88.88×Cars & Mobility
Honda Accord17.92×Cars & Mobility
Advance Auto Parts7.72×Cars & Mobility
BFGoodrich47.79×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by General Tire audience
TraitClusterScore
Career OrientationPOWER1.96
Need for SecurityCONSERVATISM1.77
Quality AwarenessPREMIUM1.55
PatriotismCONSERVATISM1.53
Risk AppetiteTHRILL1.47
DIY MentalityTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for General Tire
CountryShare
United States64.0%
Brazil9.3%
Canada8.5%

See General Tire audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does General Tire have in United States?

General Tire has an estimated audience of 304,801 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of General Tire fans?

12.8% of General Tire fans are female, 87.2% are male, with an average age of 45.5 years.

Which brands do General Tire fans like most?

General Tire fans show strongest brand affinity for CarGurus (33.95×), Discount Tire (19.8×), and Google Maps (9.62×) over the country average.

Where do General Tire fans live in United States?

General Tire fans in United States are most concentrated in California (reach 18,749), Pennsylvania (reach 16,615), and New York (reach 15,500). These three regions account for the largest share of the active audience.

What other brands do General Tire fans also like?

Beyond General Tire itself, the audience over-indexes on Discount Tire (19.8×), Google Maps (9.62×), Circle K (16.91×), and Capital One (9.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for General Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.