Rascasse Audience Intelligence

Brooklyn Audience in Germany

A data profile of the people who buy, follow and care about Brooklyn in Germany — modelled from more than twelve digital signal sources. Brooklyn has an estimated audience of 793,387 people in Germany.

#8among POI in Germany#624among POI in Germany#637in Travel & Leisure

The average Brooklyn fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nina Chuba, Timbaland, Ikkimel, with strongest over-indexing on Nina Chuba (54.68× the country average).

Demographically, the Brooklyn audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brooklyn fan in Germany is balanced, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nina Chuba.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brooklyn profile in Germany.

Audience size
793K
in Germany
Gender
46.9%♀
53.1% male
Age
37.1
average years
Country rank
#7963
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brooklyn fans

46.9% are female, 53.1% are male, average age 37.1.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Brooklyn audience in Germany
MetricValue
Female46.9%
Male53.1%
Average age37.1
Estimated audience size793,387
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Brooklyn audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Brooklyn audience comes from Germany.

Worldwide audience distribution share by country for Brooklyn
CountryShare
United States53.6%
United Kingdom4.1%
China4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brooklyn audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brooklyn fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.17×
02Bayern~100K1.16×
03Bremen~8K1.16×
04Nordrhein-Westfalen~200K1.14×
05Hamburg~20K1.13×
06Hessen~70K1.11×
07Baden-Württemberg~100K1.02×
08Niedersachsen~80K1.02×
09Saarland~10K1.02×
10Schleswig-Holstein~30K1.01×
11Rheinland-Pfalz~40K0.99×
12Brandenburg~20K0.91×
13Thüringen~20K0.85×
14Sachsen~30K0.82×
15Sachsen-Anhalt~20K0.78×
16Mecklenburg-Vorpommern~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Brooklyn, Germany
0.76×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brooklyn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brooklyn audience
#·InterestCategoryAffinity×
01Brit AwardsMusic & Radio113.24×
02TimbalandMusic & Radio97.54×
03Nina ChubaMusic & Radio54.68×
04Orthodox JudaismPolitics & Society41.74×
05N.W.AMusic & Radio39.13×
06RocawearFashion & Accessoires32.98×
07NellyMusic & Radio20.00×
08Boy GeorgeMusic & Radio20.00×
09American Music AwardMusic & Radio20.00×
10AaliyahMusic & Radio20.00×
11Edmonton OilersSports20.00×
12IkkimelMusic & Radio18.93×
13Dennis RodmanSports17.91×
14AylivaMusic & Radio14.47×
15Krefeld PinguineSports12.45×
16PlaylistMusic & Radio10.79×
17Keira KnightleyMovies & TV8.35×
18Eisbären BerlinSports8.11×
19Robert RedfordMovies & TV4.84×
20Western UnionBusiness & Career4.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brooklyn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brooklyn audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.68×
Quality AwarenessPREMIUM1.56×
ExtroversionTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brooklyn audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
Family OrientationCONSERVATISM0.78×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brooklyn have in Germany?

Brooklyn has an estimated audience of 793,387 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brooklyn fans?

46.9% of Brooklyn fans are female, 53.1% are male, with an average age of 37.1 years.

03

Which brands do Brooklyn fans like most?

Brooklyn fans show strongest brand affinity for Nina Chuba (54.68×), Timbaland (97.54×), and Ikkimel (18.93×) over the country average.

04

Where do Brooklyn fans live in Germany?

Brooklyn fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Brooklyn fans also like?

Beyond Brooklyn itself, the audience over-indexes on Timbaland (97.54×), Ikkimel (18.93×), Brit Awards (113.24×), and Ayliva (14.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See Brooklyn audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brooklyn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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