Brooklyn Audience in Germany
Brooklyn has an estimated audience of 793,387 people in Germany. 46.9% are female, 53.1% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alaska, Guayabera, Google Analytics, Tuscany, Sailor.
The average Brooklyn fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alaska, Guayabera, Google Analytics, with strongest over-indexing on Alaska (20× the country average). Demographically, the Brooklyn audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Brooklyn fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 37.1 |
| Estimated audience size | 793,387 |
Audience persona
The typical Brooklyn fan in Germany is balanced, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 206,757 | 1.19× |
| Bayern | 142,149 | 1.11× |
| Baden-Württemberg | 113,129 | 1.05× |
| Niedersachsen | 80,885 | 1.05× |
| Hessen | 69,036 | 1.14× |
| Berlin | 42,487 | 1.2× |
| Rheinland-Pfalz | 39,822 | 1× |
| Sachsen | 31,611 | 0.81× |
| Schleswig-Holstein | 28,498 | 1× |
| Brandenburg | 22,222 | 0.9× |
| Hamburg | 20,170 | 1.12× |
| Thüringen | 16,210 | 0.8× |
| Sachsen-Anhalt | 15,243 | 0.74× |
| Mecklenburg-Vorpommern | 10,852 | 0.72× |
| Saarland | 9,671 | 0.99× |
| Bremen | 7,918 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 20× | Travel & Leisure |
| Guayabera | 119.87× | Fashion & Accessoires |
| Google Analytics | 13.61× | Internet & Social Media |
| Tuscany | 20× | Travel & Leisure |
| Sailor | 20× | Travel & Leisure |
| Jura Mountains | 20× | Travel & Leisure |
| Minnesota | 16.73× | Travel & Leisure |
| Nebraska | 20× | Travel & Leisure |
| Food quality | 20× | Food & Beverages |
| Gauri Khan | 20× | Movies & TV |
| Rajasthan | 20× | Travel & Leisure |
| Jonathan Davis | 19.94× | Music & Radio |
| St Matthew Passion | 20× | |
| Unique Gifts | 1.95× | Shopping |
| D3.js | 20× | Technology & Electronics |
| Christmas Gift | 2.11× | Kids & Family |
| Harlow | 20× | Travel & Leisure |
| JVC Kenwood | 20× | Technology & Electronics |
| Progressive rock | 1.8× | Music & Radio |
| Birthday Gifts | 1.86× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.79 |
| Sustainability | BALANCE | 1.69 |
| Design Affinity | PREMIUM | 1.47 |
| Sports Activity | POWER | 1.44 |
| Extroversion | THRILL | 1.41 |
| Travelling | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.6% |
| United Kingdom | 4.1% |
| China | 4.1% |
See Brooklyn audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Brooklyn have in Germany?
Brooklyn has an estimated audience of 793,387 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brooklyn fans?
46.9% of Brooklyn fans are female, 53.1% are male, with an average age of 37.1 years.
Which brands do Brooklyn fans like most?
Brooklyn fans show strongest brand affinity for Alaska (20×), Guayabera (119.87×), and Google Analytics (13.61×) over the country average.
Where do Brooklyn fans live in Germany?
Brooklyn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 206,757), Bayern (reach 142,149), and Baden-Württemberg (reach 113,129). These three regions account for the largest share of the active audience.
What other brands do Brooklyn fans also like?
Beyond Brooklyn itself, the audience over-indexes on Guayabera (119.87×), Google Analytics (13.61×), Tuscany (20×), and Sailor (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brooklyn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.