Rascasse Audience Intelligence

Brocken Audience in Germany

A data profile of the people who buy, follow and care about Brocken in Germany — modelled from more than twelve digital signal sources. Brocken has an estimated audience of 501,532 people in Germany.

#111among Region in Germany#989among POI in Germany#913in Travel & Leisure

The average Brocken fan in Germany is 39.6 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Sachsen-Anhalt, Nordrhein-Westfalen.

Top brand affinities include 1. FC Magdeburg, Sunshine Live, Kevin Russell (musician), with strongest over-indexing on 1. FC Magdeburg (20.05× the country average).

Demographically, the Brocken audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brocken fan in Germany is more female, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for 1. FC Magdeburg.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brocken profile in Germany.

Audience size
502K
in Germany
Gender
62.3%♀
37.7% male
Age
39.6
average years
Country rank
#11718
POI in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brocken fans

62.3% are female, 37.7% are male, average age 39.6.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Brocken audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age39.6
Estimated audience size501,532
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Brocken audience in Germany
Age bracketShare%
16-1914%
20-2921%
30-3925%
40-4925%
50+15%
Fig. 04

Worldwide distribution

91.8%

of the worldwide Brocken audience comes from Germany.

Worldwide audience distribution share by country for Brocken
CountryShare
Germany91.8%
United States4.2%
Austria2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brocken audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brocken fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~90K6.81×
02Niedersachsen~100K2.02×
03Thüringen~20K1.24×
04Sachsen~20K0.95×
05Brandenburg~10K0.72×
06Bremen~3K0.68×
07Hamburg~7K0.66×
08Berlin~10K0.60×
09Mecklenburg-Vorpommern~5K0.56×
10Schleswig-Holstein~10K0.55×
11Hessen~20K0.43×
12Nordrhein-Westfalen~40K0.40×
13Rheinland-Pfalz~8K0.33×
14Bayern~30K0.32×
15Baden-Württemberg~20K0.31×
16Saarland~2K0.30×
Fig. 06

Affinity by region

Affinity by region — Brocken, Germany
0.30×1.00×6.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brocken audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brocken audience
#·InterestCategoryAffinity×
011. FC MagdeburgSports20.05×
02Sunshine LiveMusic & Radio20.00×
03Kevin Russell (musician)Music & Radio16.96×
04RMF FMMusic & Radio16.37×
05Die FlippersMusic & Radio14.21×
06VfL OsnabrückSports9.32×
07Frauen-BundesligaSports6.27×
08Christmas marketFood & Beverages4.54×
09Eintracht BraunschweigSports4.49×
10F.C. Hansa RostockSports4.42×
11QVCMovies & TV3.29×
12Müller (company)Food & Beverages2.64×
13Aral AGCars & Mobility2.62×
14Gute Zeiten, schlechte ZeitenMovies & TV2.53×
15Helene FischerMusic & Radio2.35×
16DeichmannShopping2.21×
17NatureHome & Garden1.97×
18FamilyKids & Family1.94×
19Obi (store)Shopping1.75×
20TagesschauMovies & TV1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brocken audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brocken audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.48×
Convenience OrientationPREMIUM1.39×
PatriotismCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brocken audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
SustainabilityBALANCE0.69×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brocken have in Germany?

Brocken has an estimated audience of 501,532 people in Germany, concentrated in Niedersachsen and Sachsen-Anhalt.

02

What is the gender split and age of Brocken fans?

62.3% of Brocken fans are female, 37.7% are male, with an average age of 39.6 years.

03

Which brands do Brocken fans like most?

Brocken fans show strongest brand affinity for 1. FC Magdeburg (20.05×), Sunshine Live (20×), and Kevin Russell (musician) (16.96×) over the country average.

04

Where do Brocken fans live in Germany?

Brocken fans in Germany are most concentrated in Niedersachsen (reach ~100K), Sachsen-Anhalt (reach ~90K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Brocken fans also like?

Beyond Brocken itself, the audience over-indexes on Sunshine Live (20×), Kevin Russell (musician) (16.96×), VfL Osnabrück (9.32×), and Frauen-Bundesliga (6.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Brocken audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brocken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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