Brocken Audience in Germany
Brocken has an estimated audience of 501,532 people in Germany. 62.3% are female, 37.7% are male, average age 39.6. Top regions: Niedersachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities: Rossmann, Home Office, Saving, Iva Zanicchi, Time (magazine).
The average Brocken fan in Germany is 39.6 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities include Rossmann, Home Office, Saving, with strongest over-indexing on Rossmann (1.79× the country average). Demographically, the Brocken audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Brocken fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 39.6 |
| Estimated audience size | 501,532 |
Audience persona
The typical Brocken fan in Germany is more female, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 94,957 | 1.95× |
| Sachsen-Anhalt | 63,577 | 4.89× |
| Nordrhein-Westfalen | 51,916 | 0.47× |
| Bayern | 31,514 | 0.39× |
| Sachsen | 27,987 | 1.14× |
| Baden-Württemberg | 25,232 | 0.37× |
| Hessen | 19,437 | 0.51× |
| Thüringen | 17,368 | 1.36× |
| Berlin | 16,539 | 0.74× |
| Brandenburg | 12,560 | 0.81× |
| Schleswig-Holstein | 11,199 | 0.62× |
| Rheinland-Pfalz | 9,462 | 0.38× |
| Hamburg | 8,768 | 0.77× |
| Mecklenburg-Vorpommern | 5,909 | 0.62× |
| Bremen | 3,125 | 0.73× |
| Saarland | 1,586 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.79× | Shopping |
| Home Office | 2.72× | Business & Career |
| Saving | 2.32× | Business & Career |
| Iva Zanicchi | 17.38× | Politics & Society |
| Time (magazine) | 2.34× | News |
| Stradivarius | 1.63× | Shopping |
| Google Analytics | 2.38× | Internet & Social Media |
| Este, Veneto | 2.06× | Travel & Leisure |
| Jack White | 1.54× | Movies & TV |
| Hampton Inn | 5.58× | Travel & Leisure |
| Škoda Kodiaq | 1.58× | Cars & Mobility |
| Werder (Havel) | 4.91× | Travel & Leisure |
| Esra Erol | 3.86× | Movies & TV |
| Farinata | 9.12× | Food & Beverages |
| Home Delivery | 1.73× | Food & Beverages |
| Keeper (password manager) | 2.56× | Technology & Electronics |
| Emperor Entertainment Group | 2.02× | Business & Career |
| Video izle | 1.78× | |
| Corfu (regional unit) | 1.62× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.43× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.28 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Tradition | CONSERVATISM | 1.25 |
| Family Orientation | CONSERVATISM | 1.24 |
| Patriotism | CONSERVATISM | 1.22 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.9% |
| United States | 4.1% |
| Austria | 2.9% |
See Brocken audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Brocken have in Germany?
Brocken has an estimated audience of 501,532 people in Germany, concentrated in Niedersachsen and Sachsen-Anhalt.
What is the gender split and age of Brocken fans?
62.3% of Brocken fans are female, 37.7% are male, with an average age of 39.6 years.
Which brands do Brocken fans like most?
Brocken fans show strongest brand affinity for Rossmann (1.79×), Home Office (2.72×), and Saving (2.32×) over the country average.
Where do Brocken fans live in Germany?
Brocken fans in Germany are most concentrated in Niedersachsen (reach 94,957), Sachsen-Anhalt (reach 63,577), and Nordrhein-Westfalen (reach 51,916). These three regions account for the largest share of the active audience.
What other brands do Brocken fans also like?
Beyond Brocken itself, the audience over-indexes on Home Office (2.72×), Saving (2.32×), Iva Zanicchi (17.38×), and Time (magazine) (2.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brocken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.