Rascasse Audience Intelligence

BigFM Audience in Germany

A data profile of the people who buy, follow and care about BigFM in Germany — modelled from more than twelve digital signal sources. BigFM has an estimated audience of 506,146 people in Germany.

#49among Radio Station in Germany#1312in Music & Radio

The average BigFM fan in Germany is 30.6 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Rheinland-Pfalz.

Top brand affinities include Lola Weippert, Dakota Johnson, Aral AG, with strongest over-indexing on Lola Weippert (33.28× the country average).

Demographically, the BigFM audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BigFM fan in Germany is balanced, around 30.6 years old, with strong Patriotism tendencies and a notable affinity for Lola Weippert.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BigFM profile in Germany.

Audience size
506K
in Germany
Gender
49.0%♀
51.0% male
Age
30.6
average years
Country rank
#11621
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BigFM fans

49.0% are female, 51.0% are male, average age 30.6.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for BigFM audience in Germany
MetricValue
Female49.0%
Male51.0%
Average age30.6
Estimated audience size506,146
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the BigFM audience in Germany
Age bracketShare%
16-1939%
20-2927%
30-3917%
40-4910%
50+6%
Fig. 04

Worldwide distribution

83.8%

of the worldwide BigFM audience comes from Germany.

Worldwide audience distribution share by country for BigFM
CountryShare
Germany83.8%
Austria2.4%
Switzerland2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BigFM audience in Germany is strongest.

Fig. 05

Top regions by affinity

BigFM fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~100K3.95×
02Baden-Württemberg~200K3.61×
03Saarland~10K2.42×
04Hessen~60K1.46×
05Nordrhein-Westfalen~100K1.15×
06Bayern~50K0.59×
07Bremen~2K0.55×
08Niedersachsen~20K0.46×
09Thüringen~5K0.43×
10Mecklenburg-Vorpommern~4K0.42×
11Sachsen-Anhalt~5K0.38×
12Hamburg~4K0.38×
13Brandenburg~6K0.37×
14Sachsen~8K0.34×
15Schleswig-Holstein~6K0.34×
16Berlin~6K0.28×
Fig. 06

Affinity by region

Affinity by region — BigFM, Germany
0.28×1.00×3.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BigFM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BigFM audience
#·InterestCategoryAffinity×
01Radio EskaMusic & Radio44.64×
02Martin SchulzPolitics & Society41.57×
03Lola WeippertMovies & TV33.28×
04Legoland Deutschland ResortTravel & Leisure32.19×
05RMF FMMusic & Radio32.15×
06Angelique KerberSports21.37×
07Dakota JohnsonMovies & TV19.10×
08Pitch PerfectMovies & TV18.55×
09Channing TatumMovies & TV12.02×
10Matthias SchweighöferMovies & TV10.46×
11Berliner ZeitungNews9.89×
12NenaMusic & Radio8.51×
13TargobankBusiness & Career8.36×
14Aral AGCars & Mobility8.13×
15SunExpressTravel & Leisure6.82×
16Electronic (band)Music & Radio6.57×
17Lena Meyer-LandrutMusic & Radio5.08×
18CommerzbankBusiness & Career4.35×
19SportschauSports3.29×
20BildNews2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BigFM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BigFM audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
ExtroversionTHRILL1.52×
Quality AwarenessPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BigFM audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.88×
Urban LifestyleOPEN0.95×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BigFM have in Germany?

BigFM has an estimated audience of 506,146 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of BigFM fans?

49.0% of BigFM fans are female, 51.0% are male, with an average age of 30.6 years.

03

Which brands do BigFM fans like most?

BigFM fans show strongest brand affinity for Lola Weippert (33.28×), Dakota Johnson (19.1×), and Aral AG (8.13×) over the country average.

04

Where do BigFM fans live in Germany?

BigFM fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Rheinland-Pfalz (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BigFM fans also like?

Beyond BigFM itself, the audience over-indexes on Dakota Johnson (19.1×), Aral AG (8.13×), Targobank (8.36×), and SunExpress (6.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See BigFM audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BigFM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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