BigFM Audience in Germany
BigFM has an estimated audience of 496,463 people in Germany. 49.0% are female, 51.0% are male, average age 30.6. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Lola Weippert, Dakota Johnson, Aral AG, Targobank, Martin Schulz.
The average BigFM fan in Germany is 30.6 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Lola Weippert, Dakota Johnson, Aral AG, with strongest over-indexing on Lola Weippert (33.28× the country average). Demographically, the BigFM audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of BigFM fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 30.6 |
| Estimated audience size | 496,463 |
Audience persona
The typical BigFM fan in Germany is balanced, around 30.6 years old, with strong Patriotism tendencies and a notable affinity for Lola Weippert.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 251,704 | 3.72× |
| Nordrhein-Westfalen | 125,802 | 1.16× |
| Rheinland-Pfalz | 99,869 | 4.01× |
| Hessen | 57,022 | 1.51× |
| Bayern | 46,978 | 0.59× |
| Niedersachsen | 20,998 | 0.44× |
| Saarland | 14,453 | 2.37× |
| Sachsen | 6,779 | 0.28× |
| Berlin | 4,937 | 0.22× |
| Schleswig-Holstein | 4,139 | 0.23× |
| Brandenburg | 3,951 | 0.26× |
| Thüringen | 3,775 | 0.3× |
| Hamburg | 3,466 | 0.31× |
| Sachsen-Anhalt | 2,212 | 0.17× |
| Mecklenburg-Vorpommern | 1,461 | 0.15× |
| Bremen | 1,215 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lola Weippert | 33.28× | Movies & TV |
| Dakota Johnson | 19.1× | Movies & TV |
| Aral AG | 8.13× | Cars & Mobility |
| Targobank | 8.36× | Business & Career |
| Martin Schulz | 41.57× | Politics & Society |
| Commerzbank | 4.35× | Business & Career |
| RMF FM | 32.15× | Music & Radio |
| SunExpress | 6.82× | Travel & Leisure |
| Channing Tatum | 12.02× | Movies & TV |
| Pitch Perfect | 18.55× | Movies & TV |
| Berliner Zeitung | 9.89× | News |
| Nena | 8.51× | Music & Radio |
| Legoland Deutschland Resort | 32.19× | Travel & Leisure |
| Sportschau | 3.29× | Sports |
| Radio Eska | 44.64× | Music & Radio |
| Spiegel Online | 2.39× | News |
| Ruby O. Fee | 6.81× | Movies & TV |
| Bild | 2.09× | News |
| Electronic (band) | 6.57× | Music & Radio |
| Angelique Kerber | 21.37× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.34 |
| Price Sensitivity | PREMIUM | 1.25 |
| Indulgence | JOY | 1.2 |
| Healthy Lifestyle | BALANCE | 1.1 |
| Pet Ownership | JOY | 1.09 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.6% |
| Austria | 2.4% |
| Switzerland | 2.3% |
See BigFM audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does BigFM have in Germany?
BigFM has an estimated audience of 496,463 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of BigFM fans?
49.0% of BigFM fans are female, 51.0% are male, with an average age of 30.6 years.
Which brands do BigFM fans like most?
BigFM fans show strongest brand affinity for Lola Weippert (33.28×), Dakota Johnson (19.1×), and Aral AG (8.13×) over the country average.
Where do BigFM fans live in Germany?
BigFM fans in Germany are most concentrated in Baden-Württemberg (reach 251,704), Nordrhein-Westfalen (reach 125,802), and Rheinland-Pfalz (reach 99,869). These three regions account for the largest share of the active audience.
What other brands do BigFM fans also like?
Beyond BigFM itself, the audience over-indexes on Dakota Johnson (19.1×), Aral AG (8.13×), Targobank (8.36×), and Martin Schulz (41.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BigFM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.