FSV Zwickau Audience in Germany
FSV Zwickau has an estimated audience of 357,926 people in Germany. 15.6% are female, 84.4% are male, average age 26.0. Top regions: Sachsen, Thüringen, Bayern. Top brand affinities: Litter box, Home Office, Le Bateau ivre, Cosenza Calcio, Google Analytics.
The average FSV Zwickau fan in Germany is 26.0 years old, more male, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Thüringen, Bayern. Top brand affinities include Litter box, Home Office, Le Bateau ivre, with strongest over-indexing on Litter box (2.02× the country average). Demographically, the FSV Zwickau audience skews more male with an average age of 26.0, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of FSV Zwickau fans
| Metric | Value |
|---|---|
| Female | 15.6% |
| Male | 84.4% |
| Average age | 26.0 |
| Estimated audience size | 357,926 |
Audience persona
The typical FSV Zwickau fan in Germany is more male, around 26.0 years old, with strong DIY Mentality tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 194,535 | 11.08× |
| Thüringen | 14,128 | 1.55× |
| Bayern | 11,972 | 0.21× |
| Nordrhein-Westfalen | 7,760 | 0.1× |
| Sachsen-Anhalt | 7,274 | 0.78× |
| Berlin | 6,736 | 0.42× |
| Brandenburg | 5,464 | 0.49× |
| Baden-Württemberg | 5,223 | 0.11× |
| Hessen | 4,045 | 0.15× |
| Niedersachsen | 3,936 | 0.11× |
| Mecklenburg-Vorpommern | 3,673 | 0.54× |
| Rheinland-Pfalz | 1,669 | 0.09× |
| Schleswig-Holstein | 1,048 | 0.08× |
| Hamburg | 880 | 0.11× |
| Saarland | 564 | 0.13× |
| Bremen | 145 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 2.02× | Pets & Animals |
| Home Office | 1.79× | Business & Career |
| Le Bateau ivre | 39.03× | Literature |
| Cosenza Calcio | 20× | Sports |
| Google Analytics | 3.08× | Internet & Social Media |
| Emperor Entertainment Group | 4.35× | Business & Career |
| Alaska | 4.11× | Travel & Leisure |
| Farinata | 15.82× | Food & Beverages |
| Saving | 1.62× | Business & Career |
| Bully (2011 film) | 6.82× | Movies & TV |
| Progressive rock | 1.72× | Music & Radio |
| Matala, Crete | 10.19× | Travel & Leisure |
| Noodle (Gorillaz) | 3.23× | Music & Radio |
| Urban Outfitters | 1.67× | Shopping |
| Sailor | 4.79× | Travel & Leisure |
| Lev Yashin | 10.26× | Sports |
| VfL Wolfsburg | 1.62× | Sports |
| Davos | 6.67× | Travel & Leisure |
| Golden Gate | 4.98× | Games |
| Buddy – The Buddy Holly Story | 4.28× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.48 |
| Patriotism | CONSERVATISM | 1.41 |
| Risk Appetite | THRILL | 1.13 |
| Pet Ownership | JOY | 1.05 |
| Sports Activity | POWER | 1.05 |
| Early Adopter Mentality | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.3% |
| Indonesia | 1.3% |
| Italy | 1.0% |
See FSV Zwickau audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does FSV Zwickau have in Germany?
FSV Zwickau has an estimated audience of 357,926 people in Germany, concentrated in Sachsen and Thüringen.
What is the gender split and age of FSV Zwickau fans?
15.6% of FSV Zwickau fans are female, 84.4% are male, with an average age of 26.0 years.
Which brands do FSV Zwickau fans like most?
FSV Zwickau fans show strongest brand affinity for Litter box (2.02×), Home Office (1.79×), and Le Bateau ivre (39.03×) over the country average.
Where do FSV Zwickau fans live in Germany?
FSV Zwickau fans in Germany are most concentrated in Sachsen (reach 194,535), Thüringen (reach 14,128), and Bayern (reach 11,972). These three regions account for the largest share of the active audience.
What other brands do FSV Zwickau fans also like?
Beyond FSV Zwickau itself, the audience over-indexes on Home Office (1.79×), Le Bateau ivre (39.03×), Cosenza Calcio (20×), and Google Analytics (3.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FSV Zwickau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.