Hindustani language Audience in Germany
Hindustani language has an estimated audience of 258,907 people in Germany. 37.2% are female, 62.8% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Call option, Jaguar F-Pace, Progressive rock, Este, Veneto, Gil Ofarim.
The average Hindustani language fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Call option, Jaguar F-Pace, Progressive rock, with strongest over-indexing on Call option (25.82× the country average). Demographically, the Hindustani language audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Hindustani language fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 33.6 |
| Estimated audience size | 258,907 |
Audience persona
The typical Hindustani language fan in Germany is more male, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for Call option.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 36,431 | 0.64× |
| Hessen | 32,170 | 1.63× |
| Bayern | 30,770 | 0.74× |
| Baden-Württemberg | 26,383 | 0.75× |
| Berlin | 20,184 | 1.74× |
| Niedersachsen | 11,527 | 0.46× |
| Sachsen | 7,919 | 0.62× |
| Rheinland-Pfalz | 7,762 | 0.6× |
| Thüringen | 6,050 | 0.92× |
| Brandenburg | 5,964 | 0.74× |
| Sachsen-Anhalt | 5,875 | 0.88× |
| Mecklenburg-Vorpommern | 5,167 | 1.05× |
| Saarland | 5,137 | 1.62× |
| Bremen | 5,041 | 2.28× |
| Hamburg | 4,827 | 0.83× |
| Schleswig-Holstein | 4,814 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Call option | 25.82× | Business & Career |
| Jaguar F-Pace | 13.1× | Cars & Mobility |
| Progressive rock | 2.52× | Music & Radio |
| Este, Veneto | 3.6× | Travel & Leisure |
| Gil Ofarim | 1.81× | Music & Radio |
| Corona (band) | 3.36× | Music & Radio |
| Unique Gifts | 1.82× | Shopping |
| Cocktail | 1.54× | Food & Beverages |
| Gudrun Sjödén | 3.89× | Fashion & Accessoires |
| Litter box | 1.52× | Pets & Animals |
| Christmas Gift | 2.05× | Kids & Family |
| CAC 40 | 1.75× | Business & Career |
| Hoosier | 20× | Politics & Society |
| Buying a House | 6.45× | Home & Garden |
| Birthday Gifts | 1.74× | Kids & Family |
| Jeepney | 17.51× | Cars & Mobility |
| Scorpio (comics) | 10.89× | Literature |
| Laneige | 5.4× | Beauty & Wellness |
| Livingstone, Zambia | 16.29× | Travel & Leisure |
| Eindhoven | 1.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.56 |
| Tradition | CONSERVATISM | 1.55 |
| Early Adopter Mentality | POWER | 1.43 |
| Patriotism | CONSERVATISM | 1.42 |
| Urban Lifestyle | OPEN | 1.36 |
| Career Orientation | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 49.4% |
| Pakistan | 7.1% |
| Saudi Arabia | 4.9% |
See Hindustani language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
Frequently asked questions
How many fans does Hindustani language have in Germany?
Hindustani language has an estimated audience of 258,907 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Hindustani language fans?
37.2% of Hindustani language fans are female, 62.8% are male, with an average age of 33.6 years.
Which brands do Hindustani language fans like most?
Hindustani language fans show strongest brand affinity for Call option (25.82×), Jaguar F-Pace (13.1×), and Progressive rock (2.52×) over the country average.
Where do Hindustani language fans live in Germany?
Hindustani language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 36,431), Hessen (reach 32,170), and Bayern (reach 30,770). These three regions account for the largest share of the active audience.
What other brands do Hindustani language fans also like?
Beyond Hindustani language itself, the audience over-indexes on Jaguar F-Pace (13.1×), Progressive rock (2.52×), Este, Veneto (3.6×), and Gil Ofarim (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hindustani language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.