Rascasse Audience Intelligence

Hindustani language Audience in Germany

A data profile of the people who buy, follow and care about Hindustani language in Germany — modelled from more than twelve digital signal sources. Hindustani language has an estimated audience of 258,907 people in Germany.

#59among Language in Germany#6614among Topic in Germany#962in Politics & Society

The average Hindustani language fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hindi, NDTV, Shah Rukh Khan, with strongest over-indexing on Hindi (39.88× the country average).

Demographically, the Hindustani language audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hindustani language fan in Germany is more male, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for Hindi.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hindustani language profile in Germany.

Audience size
259K
in Germany
Gender
37.2%♀
62.8% male
Age
33.6
average years
Country rank
#19211
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hindustani language fans

37.2% are female, 62.8% are male, average age 33.6.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Hindustani language audience in Germany
MetricValue
Female37.2%
Male62.8%
Average age33.6
Estimated audience size258,907
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Hindustani language audience in Germany
Age bracketShare%
16-1931%
20-2926%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Hindustani language audience comes from Germany.

Worldwide audience distribution share by country for Hindustani language
CountryShare
India49.4%
Pakistan7.1%
Saudi Arabia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hindustani language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hindustani language fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.40×
02Hessen~30K1.35×
03Berlin~20K1.34×
04Saarland~4K1.22×
05Mecklenburg-Vorpommern~5K1.06×
06Thüringen~7K1.03×
07Sachsen-Anhalt~7K1.01×
08Brandenburg~8K0.94×
09Hamburg~5K0.93×
10Schleswig-Holstein~8K0.88×
11Rheinland-Pfalz~10K0.86×
12Sachsen~10K0.84×
13Bayern~30K0.80×
14Baden-Württemberg~30K0.80×
15Niedersachsen~20K0.74×
16Nordrhein-Westfalen~40K0.69×
Fig. 06

Affinity by region

Affinity by region — Hindustani language, Germany
0.69×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hindustani language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hindustani language audience
#·InterestCategoryAffinity×
01NDTVMovies & TV56.12×
02HindiPolitics & Society39.88×
03Pakistan Super LeagueSports38.28×
04BSE SENSEXBusiness & Career33.10×
05Akshay KumarMovies & TV29.86×
06Chennai Super KingsSports26.11×
07Shah Rukh KhanMovies & TV23.84×
08Ranveer SinghMovies & TV23.74×
09ChongqingTravel & Leisure23.72×
10Dead Poets SocietyMovies & TV20.00×
11Korean barbecueFood & Beverages20.00×
12Deepika PadukoneMovies & TV19.59×
13Korean fried chickenFood & Beverages19.42×
14Indian Super LeagueSports15.44×
15Pakistan national cricket teamSports12.93×
16spicy foodFood & Beverages7.83×
17Mel GibsonMovies & TV7.48×
18QatarTravel & Leisure6.90×
19CanadaTravel & Leisure3.88×
20TipicoGames2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hindustani language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hindustani language audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.22×
Community OrientationOPEN1.68×
Career OrientationPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hindustani language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Design AffinityPREMIUM0.66×
SustainabilityBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hindustani language have in Germany?

Hindustani language has an estimated audience of 258,907 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hindustani language fans?

37.2% of Hindustani language fans are female, 62.8% are male, with an average age of 33.6 years.

03

Which brands do Hindustani language fans like most?

Hindustani language fans show strongest brand affinity for Hindi (39.88×), NDTV (56.12×), and Shah Rukh Khan (23.84×) over the country average.

04

Where do Hindustani language fans live in Germany?

Hindustani language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hindustani language fans also like?

Beyond Hindustani language itself, the audience over-indexes on NDTV (56.12×), Shah Rukh Khan (23.84×), Chennai Super Kings (26.11×), and Dead Poets Society (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Hindustani language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hindustani language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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