Rascasse Audience Intelligence

International development Audience in Germany

A data profile of the people who buy, follow and care about International development in Germany — modelled from more than twelve digital signal sources. International development has an estimated audience of 298,263 people in Germany.

#287among Field of study in Germany#6168among Topic in Germany#865in Politics & Society

The average International development fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Deep Purple, Dua Lipa, Hugendubel, with strongest over-indexing on Deep Purple (33.07× the country average).

Demographically, the International development audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical International development fan in Germany is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Deep Purple.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International development profile in Germany.

Audience size
298K
in Germany
Gender
60.3%♀
39.7% male
Age
41.4
average years
Country rank
#17411
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International development fans

60.3% are female, 39.7% are male, average age 41.4.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for International development audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age41.4
Estimated audience size298,263
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the International development audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4925%
50+23%
Fig. 04

Worldwide distribution

3.1%

of the worldwide International development audience comes from Germany.

Worldwide audience distribution share by country for International development
CountryShare
United States19.7%
Brazil7.4%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International development audience in Germany is strongest.

Fig. 05

Top regions by affinity

International development fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.62×
02Mecklenburg-Vorpommern~7K1.15×
03Sachsen-Anhalt~8K1.08×
04Thüringen~8K1.08×
05Brandenburg~9K1.01×
06Schleswig-Holstein~10K0.97×
07Hamburg~7K0.97×
08Rheinland-Pfalz~10K0.95×
09Sachsen~10K0.93×
10Berlin~10K0.92×
11Niedersachsen~30K0.88×
12Hessen~20K0.87×
13Baden-Württemberg~30K0.86×
14Bayern~40K0.85×
15Nordrhein-Westfalen~50K0.79×
Fig. 06

Affinity by region

Affinity by region — International development, Germany
0.79×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International development audience
#·InterestCategoryAffinity×
01Deep PurpleMusic & Radio33.07×
02NileTravel & Leisure25.00×
03Judas PriestMusic & Radio19.44×
04Children's rightsKids & Family19.15×
05NamibiaTravel & Leisure15.24×
06Dua LipaMusic & Radio13.30×
07CairoTravel & Leisure11.43×
08VotingPolitics & Society9.65×
09Non-alcoholic beverageFood & Beverages9.34×
10ABBAMusic & Radio6.09×
11Charitable organizationPolitics & Society5.44×
12Political scienceBusiness & Career5.06×
13HugendubelShopping5.00×
14Der TagesspiegelNews4.62×
15Career developmentBusiness & Career4.19×
16Fair tradeBusiness & Career3.91×
17Online newspaperNews3.42×
18TagesschauMovies & TV2.47×
19Deutsche BahnCars & Mobility2.09×
20Müller (company)Food & Beverages2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International development audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN6.88×
Early Adopter MentalityPOWER2.45×
IndividualismJOY2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International development audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.45×
Luxury OrientationPREMIUM0.55×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International development have in Germany?

International development has an estimated audience of 298,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of International development fans?

60.3% of International development fans are female, 39.7% are male, with an average age of 41.4 years.

03

Which brands do International development fans like most?

International development fans show strongest brand affinity for Deep Purple (33.07×), Dua Lipa (13.3×), and Hugendubel (5×) over the country average.

04

Where do International development fans live in Germany?

International development fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do International development fans also like?

Beyond International development itself, the audience over-indexes on Dua Lipa (13.3×), Hugendubel (5×), Non-alcoholic beverage (9.34×), and Judas Priest (19.44×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See International development audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for International development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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